Total Sales all Regions and Channels
$3,941,901
Total Sales - Fresh Category
$1,319,554
Number of Locations
124
Number Before 125
124
Original Set of Research Questions Here
Why are the two locations in Portugal located in the west?
How are both locations just miles apart?
Portugal is a small country.
Use Kilometers, and the country is again small.
Link to my Linkedin Profile: https://www.linkedin.com/in/yamil-tenorio
SEGMENTATION MODEL INSIGHTS
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CHANNEL CLASSIFICATION MODEL INSIGHTS
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| Observations | 124 |
| Dependent variable | Channel.b |
| Type | OLS linear regression |
| F(2,121) | 75.72 |
| R² | 0.56 |
| Adj. R² | 0.55 |
| Est. | S.E. | t val. | p | |
|---|---|---|---|---|
| (Intercept) | -0.70 | 0.17 | -4.18 | 0.00 |
| pctFresh | -0.35 | 0.13 | -2.58 | 0.01 |
| log(Detergents_Paper) | 0.17 | 0.02 | 8.43 | 0.00 |
| Standard errors: OLS |
| Channel | Fresh | Milk | Grocery | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|
| Hotel_Cafe | 48% | 13.0% | 16% | 15% | 3% | 4.5% |
| Retail_Store | 14% | 21.9% | 38% | 4% | 18% | 3.4% |
| Region | Channel | Total | Fresh | Grocery | Milk | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|---|---|
| Lisbon | Hotel_Cafe | $1,538,342 | $761,233 | $237,542 | $228,342 | $184,512 | $56,081 | $70,632 |
| Lisbon | Retail_Store | $848,471 | $93,600 | $332,495 | $194,112 | $46,514 | $148,055 | $33,695 |
| Porto | Hotel_Cafe | $719,150 | $326,215 | $123,074 | $64,519 | $160,861 | $13,516 | $30,965 |
| Porto | Retail_Store | $835,938 | $138,506 | $310,200 | $174,625 | $29,271 | $159,795 | $23,541 |
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