Total Sales all Regions and Channels

$3,941,901

Total Sales - Fresh Category

$1,319,554

Number of Locations

124

SUMMARY INSIGHTS BASED ON GRAPHS

  • Lisbon has a higher amount of fresh food sales than Porto.

  • The Hotel Cafe channel has more fresh food sales than retail.

  • The Hotel Cafe channel is thus the most used out of both channels and is used more by Lisbon than Porto.

Store Locations in Portugal
Sales Distribution by Department and Channel
Channel Fresh Milk Grocery Frozen Soap Deli
Hotel_Cafe 48% 13.0% 16% 15% 3% 4.5%
Retail_Store 14% 21.9% 38% 4% 18% 3.4%
Fresh and Total Sales by City and Channel
Region Channel Total Fresh Grocery Milk Frozen Soap Deli
Lisbon Hotel_Cafe $1,538,342 $761,233 $237,542 $228,342 $184,512 $56,081 $70,632
Lisbon Retail_Store $848,471 $93,600 $332,495 $194,112 $46,514 $148,055 $33,695
Porto Hotel_Cafe $719,150 $326,215 $123,074 $64,519 $160,861 $13,516 $30,965
Porto Retail_Store $835,938 $138,506 $310,200 $174,625 $29,271 $159,795 $23,541
Dataset

SEGMENTATION MODEL INSIGHTS
Write some amazingly interesting insights about the customer segmentation here!

  • Bullet 1

  • Bullet 2

  • Bullet 3

Note this content does not specify a fixed row height. So it will increase or shrink based on the amount of content. Thus, it allows the cluster image box to adjust size accordingly. (Contrast with the fixed row height specification method for Channel insights → )

CUSTOMER SEGMENTATION (CLUSTERING)

CHANNEL CLASSIFICATION MODEL INSIGHTS
Write some amazingly interesting insights about the channel classification
- Bullet 1
- Bullet 2
- Bullet 3
Note this card method for coding the narrative content fixes the size, in this case to 40%.

If you have more content, it just scrolls

More content here

More content here

More here

and more here

and more here

CHANNEL CLASSIFICATION MODEL
Observations 124
Dependent variable Channel.b
Type OLS linear regression
F(2,121) 75.72
R² 0.56
Adj. R² 0.55
Est. S.E. t val. p
(Intercept) -0.70 0.17 -4.18 0.00
pctFresh -0.35 0.13 -2.58 0.01
log(Detergents_Paper) 0.17 0.02 8.43 0.00
Standard errors: OLS
NEW FEATURES LIST

  1. I changed the theme of the dashboard.

  2. I changed the Total Sales and Fresh by City scatter plot and the customer channel Type by City stacked bar chart into interactive charts.

  3. I changed the height of the value boxes to 30% in order to see the icons better.

  4. I changed the title of the leaflet to better label its contents.

  5. I included insights for the graphs on the first tab.

  6. I changed the icons inside of the value boxes.

  7. I changed the leaflet type to show highways.

  8. I changed the orientation of content in the tables tab

  9. I changed the color of the Fresh and Total Sales by City Graph.

  10. I then changed the colors of the value boxes to match.