Total Sales all Regions and Channels
$3,941,901
Total Sales - Fresh Category
$1,319,554
Number of Locations
124
Number of Regions
2
- RQ1
- RQ2
Insights 1
Insights 2
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| Channel | Fresh | Milk | Grocery | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|
| Hotel_Cafe | 48% | 13.0% | 16% | 15% | 3% | 4.5% |
| Retail_Store | 14% | 21.9% | 38% | 4% | 18% | 3.4% |
| Region | Channel | Total | Fresh | Grocery | Milk | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|---|---|
| Lisbon | Hotel_Cafe | $1,538,342 | $761,233 | $237,542 | $228,342 | $184,512 | $56,081 | $70,632 |
| Lisbon | Retail_Store | $848,471 | $93,600 | $332,495 | $194,112 | $46,514 | $148,055 | $33,695 |
| Porto | Hotel_Cafe | $719,150 | $326,215 | $123,074 | $64,519 | $160,861 | $13,516 | $30,965 |
| Porto | Retail_Store | $835,938 | $138,506 | $310,200 | $174,625 | $29,271 | $159,795 | $23,541 |
SEGMENTATION MODEL INSIGHTS
Write some amazingly interesting insights about the customer segmentation here!
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Note this content does not specify a fixed row height. So it will increase or shrink based on the amount of content. Thus, it allows the cluster image box to adjust size accordingly. (Contrast with the fixed row height specification method for Channel insights → )
CHANNEL CLASSIFICATION MODEL INSIGHTS
Write some amazingly interesting insights about the channel classification
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Note this card method for coding the narrative content fixes the size, in this case to 40%.
If you have more content, it just scrolls
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| Observations | 124 |
| Dependent variable | Channel.b |
| Type | OLS linear regression |
| F(2,121) | 75.72 |
| R² | 0.56 |
| Adj. R² | 0.55 |
| Est. | S.E. | t val. | p | |
|---|---|---|---|---|
| (Intercept) | -0.70 | 0.17 | -4.18 | 0.00 |
| pctFresh | -0.35 | 0.13 | -2.58 | 0.01 |
| log(Detergents_Paper) | 0.17 | 0.02 | 8.43 | 0.00 |
| Standard errors: OLS |
I had many ideas, most ideas dealt with the graphs, but I still had some more things I could do:
The first thing I did was change the Icons in the boxs. The apple was just the Company Apple’s logo. And the shop just screamed “flowered shop” so I wanted to add a car instead of an apple, but had to use truck. The shop was replaced with building, but I liked the color choices.
The summary Insights are looked like it had titles, so I bolded them, and added italics to the main menu of it. (“Insights” and “Original Set of Research Questions Here”)
Graph of CUSTOMER SEGMENTATION had 3 areas, and one big outlier, so added a fourth to get rid of it. Sometimes it does sometimes it doesn’t but, I think it is better with 4.
4.The Map looked boring, so I added the logo “Anvil” as the marker for the map.
Graph area talk:
The third graph has no title, all the others do, the inconstancy has been fixed.
I noticed the size of the text in the graphs was small, so I resized it to be bigger. Some were 13, some 14, others 17, just depending on how it looked.
I also didn’t like how it didn’t have any color for the text, so I added different colors for different areas of the graph like title, axis, and template.
The already set colors of red and blue were too light(way too light), so I added the colors of blue and red to be darker between the variables.
Lastly, I wanted to bring the charts closer to the color of the top boxes, so I colored in the background to remind the user of those boxes(blue, green, and orange).
10 .However the last thing I did was add A fourth card of how many regions there are. I made it a yellow color, and I used a tree as the icon to show it was on land, it was really hard to find something that worked for it.
- I also decided to change the theme. I wanted it to be similar so I chose zephyer. It does make much change, but I did it.Also I changed “10”(4th crad) to red becuase it looked to similar to the orange.
Thank you for looking at my dashboard.
P.S. If I could figure out how to get the titles(#| title: ) color, that is a change I would do.