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This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com.

When you click the Knit button a document will be generated that includes both content as well as the output of any embedded R code chunks within the document. You can embed an R code chunk like this:

## Warning: 9180 problems parsing 'Drip Campaign/drip.csv'. See problems(...)
## for more details.

You can also embed plots, for example:

<!-- html table generated in R 3.2.2 by xtable 1.7-4 package -->
<!-- Wed Oct  7 12:11:35 2015 -->
<table border=1>
<tr> <th>  </th> <th> IV </th> <th> Total </th> <th> Active_Percent </th> <th> Rating </th> <th> Trips_per_Driver </th> <th> SH_per_Driver </th>  </tr>
  <tr> <td align="right"> 1 </td> <td> Control </td> <td align="right"> 622 </td> <td align="right"> 0.95 </td> <td align="right"> 4.65 </td> <td align="right"> 63.55 </td> <td align="right"> 38.22 </td> </tr>
  <tr> <td align="right"> 2 </td> <td> Mean </td> <td align="right"> 652 </td> <td align="right"> 0.95 </td> <td align="right"> 4.67 </td> <td align="right"> 65.19 </td> <td align="right"> 38.48 </td> </tr>
  <tr> <td align="right"> 3 </td> <td> Nice </td> <td align="right"> 660 </td> <td align="right"> 0.93 </td> <td align="right"> 4.66 </td> <td align="right"> 65.76 </td> <td align="right"> 39.76 </td> </tr>
   </table>

Note that the echo = FALSE parameter was added to the code chunk to prevent printing of the R code that generated the plot.