Global coffee consumption has experienced a steady rise, with an estimated 2.25 billion cups consumed daily worldwide. In the United States, coffee stands as a cultural cornerstone, with over 64% of adults enjoying at least one cup per day. The U.S. contributes significantly to the global coffee market, ranking as one of the largest consumers and importers of coffee beans.

Coffee has become an integral part of American daily life, with over 150 million Americans enjoying a cup of coffee each day.

The global coffee market is expected to reach approximately USD 131.0 billion by 2032, with an annual growth rate of 4.6% from 2023 to 2032. In 2023, global coffee sales generated nearly $83.3 billion and are projected to grow by 4.61% annually through 2028.

Target Audience

The visualization below clearly indicates that the majority of coffee drinkers fall within the age range of 25-44, with a significant concentration in the 25-34 age group.

The data suggests that coffee drinkers are predominantly male rather than female. This trend is indicative across various age groups and genders, hinting at the possibility that individuals consume coffee as a means to alleviate stress and relax their minds. As a result, targeting working professionals of all genders may be a strategic focus.

Product Offerings

It is evident that a significant preference exists for Pour Over Coffee as the favored choice among individuals. This preference is further supported by the subsequent visualization, revealing that people predominantly consume coffee in the comfort of their homes rather than in an office or cafe setting. The preference for Pour Over Home Made Coffee suggests an opportunity for us to offer a similar taste to attract customers.

The preference for home consumption of coffee is apparent, potentially influenced by factors such as cost and taste. The data reveals a significant drop of over 50% when it comes to Office Coffee or Cafe Coffee, suggesting that these options may not align with the flavors people are accustomed to enjoying at home. To cater to this customer segment, we can introduce a dynamic coffee option, allowing customers to customize their orders by choosing what to add or omit, providing a personalized and satisfying experience.

Given that a majority of home coffee enthusiasts prefer the Pour Over Brewing Method, introducing an option with Pour Over to our menu could pique customers’ interest and encourage them to try something new.

Research indicates that a majority of individuals prefer grabbing coffee on the go from specialty coffee shops or local cafes. To attract customers to a new coffee shop, it’s essential to offer a diverse range of high-quality specialty coffee blends.

Additions

The majority of coffee enthusiasts exhibit a preference for simplicity, favoring black coffee without any additions. This inclination may be attributed to a desire for the pure and unadulterated flavor of the coffee beans. To cater to this preference, it’s crucial for a coffee establishment to prioritize the quality of its coffee beans, ensuring a rich and satisfying taste.

A prevailing preference among coffee consumers is for whole milk as the preferred dairy choice. Whole milk’s creamy texture and rich flavor complement the coffee experience, providing a well-rounded and satisfying taste. To align with this popular preference, a coffee shop can focus on sourcing high-quality whole milk, emphasizing its freshness and ensuring a velvety consistency in the coffee.

Granulated sugar stands out as the preferred sweetener among the majority of coffee drinkers.

Preferences

A prevalent preference among coffee enthusiasts is for a brew with a somewhat strong strength.To meet this preference, a coffee establishment can focus on selecting and roasting coffee beans known for their bold and intense characteristics.

The prevailing choice among coffee consumers is a preference for lighter roast levels, closely followed by medium roasts. To align with this preference, a coffee establishment can curate a selection of high-quality beans with varying roast profiles, ensuring a diverse menu that caters to the nuanced taste preferences of customers.

The majority of coffee consumers express a preference for full caffeine content in their coffee.

Coffee Taste Test

Pricing Strategies

Currently, people are allocating $20 to $60 per month for their coffee expenses, but when it comes to a single cup, their budget falls within the range of $6 to $15. Recognizing this budgetary distribution, there is an opportunity for coffee establishments to tailor their offerings, ensuring that even those with more modest budgets can enjoy a quality cup of coffee without exceeding their monthly expenditure.