2. What benefits does machine learning bring to these
problems/activities? How does machine learning improve your experience
with these activities or how would it improve the organization’s
capabilities?
Machine learning enhances user experiences by providing personalized
recommendations, optimizing routes for navigation, and segmenting
customers for targeted marketing campaigns. For organizations, machine
learning improves efficiency, increases customer engagement, and drives
revenue growth through tailored services and products.
3. Explain what makes these problems supervised versus
unsupervised.
Supervised learning relies on labeled data with input-output pairs
to predict the output variable based on input features, while
unsupervised learning identifies patterns or structures within unlabeled
data without direct guidance.
4. For each problem identify the target variable (if applicable) and
potential feature variables that could be used. How do you think this
data gets collected?
- In online shopping, the target variable could be purchase
behavior, with feature variables including past purchase history,
browsing behavior, and demographic information. Data is collected
through user interactions on the platform, such as purchases, clicks,
likes, and demographic surveys as a few examples.
- For navigation apps, the target variable may be travel time or
traffic conditions, with feature variables including time of day,
weather conditions, and historical traffic data. Data is collected from
GPS sensors, traffic cameras, crowd-sourced reports, and transportation
agencies.
- Customer segmentation for marketing campaigns involves feature
variables like purchase history, demographic information, and browsing
behavior, collected from customer transactions, surveys, website
analytics, and social media interactions.
5. For each of these applications could you foresee any ethical
concerns in using machine learning? Could machine learning (or maybe the
data collection process) be misused in any way?
Ethical concerns may include privacy issues, algorithmic biases, and
manipulation of user behavior through personalized recommendations. Data
collection processes could be misused for unauthorized access to
personal information or discriminatory targeting of certain marginalized
groups. It’s essential to address these concerns through transparent
practices, responsible data usage, and ongoing monitoring of machine
learning systems.