Misinfo Proj - Pilot 1.2 Analysis Script (Data Combined)

1 Pilot Information

• Recruiting Platform: Prolific
• Survey Platform: Sawtooth
• Date: 12/4/2023 (N=50) & 1/17/2024 (N=200, Valid N = 248)
• Number Completed: 250
• Expense: $500
• Survey Design [link]
• Duke IRB [link]
• Survey Link [link]

2 Analysis

2.1 High Level Summary

2.1.1 Takeaways

2.1.1.1 This pilot presented results from previous literature. For example:

• People are willing to pay more for sustainable products, where “sustainability” has positive utility.
• Sustainability provides more utility to females than males.
• “Price” is identified as the most important attribute.

2.1.1.2 This pilot tested our setup. For example:

• Brands: Our goal was to encompass large, medium, and small brands. The results demonstrated the viability of our brand choices: 92% of participants used Tide, 30% used Seventh Generation, and 2% used 9 Elements.

2.1.1.3 Past purchase behaviors

• Most people have purchased eco-friendly products before, including hand-wash products, dishwashing detergent, and toilet paper.
• Half of the participants have used sustainable laundry detergent before, and all gave a ‘neutral’ or higher rating. (This may be because people who tried green laundry detergent have a positive prior belief.)
• Here are some comments from people who have used sustainable laundry detergent before (mentioning that green detergent is not as powerful as regular options):
  • “We prefer products that are scent-free, eco-friendly, and vegan. Luckily, we don’t have kids or teenagers, so these products work well generally. Although we still find we sometimes need a stain remover addition to really clean the clothes, especially white clothes.”
  • I don’t feel strongly about it in use. I’m most likely to buy the cheapest scent-free option available, then the cheapest if no scent-free option is available. I’ll get it if it says that it is better for the environment, but I’m more focused on other factors. I think putting the weight of keeping the environment healthy onto disconnected consumers is nonsense and that I cannot make that impact by buying the correct products. I also tend to doubt the marketing claims of products that say they are more environmentally-friendly.
  • “It washed pretty well and I love the fact that it typically gets the stain out. I don’t think it works as sell as regular tide or something similar to that but does get the job done. I like to use things that are less harsh on the skin and the environment so it is worth it.”
  • “I find that eco-friendly detergent typically doesn’t work as well as non-eco friendly detergent. I also find that sometimes they have harmful chemicals to you but not necessarily the environment.”

2.1.1.4 People’s utility in laundry detergent

• Big brands (e.g., Tide) bring positive utility, while smaller brands (such as Seventh Generation and 9 Elements) bring negative utility.
• People are more concerned about the ‘basic’ functionality of laundry detergent, including stain, sweat, and odor removal. (Remove the ‘Selling Point’ attribute in the next pilot’s conjoint analysis.)
• Males are more careful about price, brand, and selling point.
• Individuals who have used sustainable laundry detergent are less concerned about “brand” but more about “sustainability.”
• Those familiar with the concept of sustainability care less about “brand” but more about “sustainability.”

2.1.2 Potential To-Dos for Pilot 2’s Experimental Design

• Remove the “Selling Point” attribute in conjoint analysis.
• We don’t know the “positive” comment is function-wise or green-wise, so
  • Adjust the survey flow and design questions to ask everyone the experience_green_detergent and sustainability_familiarity.
  • Ask “how effective (stain/odor removal)” instead of “overall experience”. (7 points)
    • 1st question: how effective
    • 2nd question: compared to a normal product, how effective (less than, better than,…)
  • In the future, consider finding a quantitative method to measure the extent to which the increased overall experience is (or is not) attributed to the heightened preference for sustainability.

# Load packages
pacman::p_load(DT, estimatr, kableExtra, readr, reshape2, tidyverse, dplyr, xtable, dataMaid, ggcorrplot, ggmap, rpart, rpart.plot, pollster, RColorBrewer, hrbrthemes, janitor, purrr, gridExtra, cowplot, rcompanion, texreg, compareGroups, multcomp, openxlsx, knitr)

set.seed(27707)

library(dplyr)

2.2 Data

In this section, we aim to obtain all completed survey and remove all unnecessary columns.

## Data Loading and Merging

## 12/4/2023 (N=50)
df_prolific_1 = read.csv("/Users/dylansha/Desktop/Pilot 1 Analysis/data/prolific_v1.csv")
#df_sawtooth_1 = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/data/sawtooth_v1.xlsx")

## 1/17/2024 (N=200)
df_prolific_2 = read.csv("/Users/dylansha/Desktop/Pilot 1 Analysis/data/prolific_v1.2.csv")
#df_sawtooth_2 = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/data/sawtooth_v1.2.xlsx")

## combine rows
df_prolific = rbind(df_prolific_1, df_prolific_2)
#df_sawtooth = rbind(df_sawtooth_1, df_sawtooth_2)
df_sawtooth = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/data/sawtooth_v1.2.xlsx")

## Prolific Data Cleaning
df_prolific_cleaned = df_prolific %>%
  filter(Status == 'APPROVED') %>%
  filter(Completion.code != 'NOCODE')

## Sawtooth Data Cleaning
df_sawtooth_cleaned = df_sawtooth %>%
  filter(PROLIFICPID %in% df_prolific_cleaned$Participant.id) %>%
  filter(Respondent.Status == 'Complete') %>% 
  rename(Participant.id = PROLIFICPID)

df_full = merge(df_prolific_cleaned, df_sawtooth_cleaned, by = "Participant.id", all = TRUE)

df_full_clean = df_full %>%
  dplyr::select(-Participant.id, 
                -Submission.id, 
                -Status, 
                -Started.at, 
                -Completed.at, 
                -Reviewed.at, 
                -Archived.at, 
                -Time.taken,
                -Completion.code,
                -Total.approvals,
                -Country.of.residence,
                -Country.of.birth,
                -Language,
                -Student.status,
                #-Record.ID,
                -Respondent.Status,
                -`Start.Time.(UTC)`,
                -`End.Time.(UTC)`,
                -`Elapsed.Time.(hh:mm:ss)`,
                -STUDYID,
                -SESSIONID,
                -Q3,
                -Last.Question.Seen) %>%
  rename(Age_Prolific = Age,
         Sex_Prolific = Sex,
         Ethnicity_Prolific = Ethnicity.simplified,
         Nationality_Prolific = Nationality,
         Employment_Prolific = Employment.status,
         if_bought_green_product = `Other.Question.1`,
         examples_bought_green_product = `Other.Question.1.-.yes`,
         if_bought_green_detergent = `Other.Question.2`,
         experience_green_detergent = `Other.Question.2.-.yes.-.1`,
         experience_green_detergent_explain = `Other.Question.2.-.yes.-.2`,
         brands_used_Tide = `Other.Question.3_1`,
         brands_used_SG = `Other.Question.3_2`,
         brands_used_9E = `Other.Question.3_3`,
         brands_used_None = `Other.Question.3_4`,
         sustainability_familiarity = `Other.Question.4`,
         sustainability_familiarity_explain = `Other.Question.4.-.explain`,
         Gender_Survey = `Demographic.-.gender`,
         Gender_Survey_other = `Demographic.-.gender_4_TextEntry`,
         Age_Survey = `Demographic.-.age`,
         Education_Survey = `Demographic.-.education`,
         Political_Survey = `Demographic.-.political`,
         Political_Survey_other = `Demographic.-.political_4_TextEntry`
         ) %>%
  mutate(if_bought_green_product = case_when(
    if_bought_green_product == 1 ~ 1,
    if_bought_green_product == 2 ~ 0
  )) %>%
  mutate(if_bought_green_detergent = case_when(
    if_bought_green_detergent == 1 ~ 1,
    if_bought_green_detergent == 2 ~ 0
  )) %>%
  mutate(Gender_Survey = case_when(
    Gender_Survey == 1 ~ "Female",
    Gender_Survey == 2 ~ "Male",
    Gender_Survey == 3 ~ "Non-binary"
  )) %>%
  dplyr::select(-Gender_Survey_other) %>% ## nobody answered
  mutate(Education_Survey = case_when(
    Education_Survey == 1 ~ "Less than high school",
    Education_Survey == 2 ~ "High school",
    Education_Survey == 3 ~ "Incomplete college",
    Education_Survey == 4 ~ "Associate’s Degree (AA)",
    Education_Survey == 5 ~ "Bachelor’s Degree (BA, BS, BBA)",
    Education_Survey == 6 ~ "Master’s Degree (MA, MS, MBA)",
    Education_Survey == 7 ~ "Doctor’s Degree (Ph.D., JD, MD)"
  )) %>%
  mutate(Political_Survey = case_when(
    Political_Survey == 1 ~ "Republican",
    Political_Survey == 2 ~ "Democrat",
    Political_Survey == 3 ~ "Independent",
    Political_Survey == 4 ~ "Other"
  )) %>%
  dplyr::select(-Age_Survey) %>% ## duplicate with Age_Prolific, values are almost identical
  dplyr::select(-Sex_Prolific) %>% ## duplicate with Gender_Survey
  rename(
    Age = Age_Prolific,
    Gender = Gender_Survey,
    Ethnicity = Ethnicity_Prolific,
    Nationality = Nationality_Prolific,
    Employment = Employment_Prolific,
    Education = Education_Survey,
    Political = Political_Survey,
    Political_other = Political_Survey_other
  ) %>% ## reorder columns
  dplyr::select(
    Record.ID,
    Age, Gender, Education, Employment, Political, Political_other, Ethnicity, Nationality, ## demographics
    if_bought_green_product, examples_bought_green_product, ## green product related
    if_bought_green_detergent, experience_green_detergent, experience_green_detergent_explain, brands_used_Tide, brands_used_SG, brands_used_9E, brands_used_None, ## green laundry detergent related
    sustainability_familiarity, sustainability_familiarity_explain ## sustainability_familiarity
    )

dim(df_full_clean)

## [1] 248  20

What we have in the cleaned data:

Demographics:

• Age
• Gender
• Education
• Employment
• Political
• Political_other
• Ethnicity
• Nationality

Past purchase behaviors:

• if_bought_green_product: “Have you ever purchased eco-friendly products?”
• examples_bought_green_product: “Please provide one or two examples of such products.”
• if_bought_green_detergent: “Have you ever used a sustainable laundry detergent?”
• experience_green_detergent: “On a scale from 1 to 7, please describe your experience with it.”
• experience_green_detergent_explain: “Could you explain more?”
• brands_used_Tide: “Have you used any of the following laundry detergent brands?”
• brands_used_SG: “Have you used any of the following laundry detergent brands?”
• brands_used_9E: “Have you used any of the following laundry detergent brands?”
• brands_used_None: “Have you used any of the following laundry detergent brands?”

Sustainability concept familiarity:

• sustainability_familiarity: “Are you familiar with the concept of sustainability?”
• sustainability_familiarity_explain: “Could you explain more?”

2.3 Descriptive Analysis

write_csv(df_sawtooth_cleaned, "IDs_v1.2.csv")

2.3.1 Demographics

2.3.1.1 Gender

# Calculate percentages
percentage_data <- df_full_clean %>%
  group_by(Gender) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Gender, y = percentage, fill = Gender)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Gender", x = "Gender", y = "Percentage(%)") +
  theme_minimal()

2.3.1.2 Age

df_full_clean$Age = as.numeric(df_full_clean$Age)
# Create age groups
df_full_clean$Age_Group <- cut(df_full_clean$Age, breaks = seq(18, 80, by = 10), include.lowest = TRUE, labels = FALSE)
df_full_clean = df_full_clean %>% mutate(Age_Group = case_when(
    Age_Group == 1 ~ "18-27",
    Age_Group == 2 ~ "28-37",
    Age_Group == 3 ~ "38-47",
    Age_Group == 4 ~ "48-57",
    Age_Group == 5 ~ "58-67",
    Age_Group == 6 ~ "68-75"
  ))
  

# Calculate the percentage of each age group
percentage_data <- df_full_clean %>%
  group_by(Age_Group) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Plot a bar chart with percentages and count labels
ggplot(percentage_data, aes(x = as.factor(Age_Group), y = percentage, fill = as.factor(Age_Group))) +
  geom_bar(stat = "identity", position = "dodge", width = 0.7) +
  geom_text(aes(label = paste0(count)),
            position = position_dodge(width = 0.7), vjust = -0.5) +
  labs(title = "Distribution of Age", x = "Age Group", y = "Percentage") +
  theme_minimal() + 
  guides(fill = guide_legend(title = "Age"))

2.3.1.3 Education

df_full_clean$Education <- factor(df_full_clean$Education, levels = c("Less than high school", "High school", "Incomplete college", "Associate’s Degree (AA)", "Bachelor’s Degree (BA, BS, BBA)", "Master’s Degree (MA, MS, MBA)", "Doctor’s Degree (Ph.D., JD, MD)"))

percentage_data <- df_full_clean %>%
  group_by(Education) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Education, y = percentage, fill = Education)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Education", x = "Education", y = "Percentage(%)") +
  theme_minimal() +
  scale_x_discrete(labels = c("Less than high school" = "Less than HS", "High school" = "HS", "Incomplete college" = "Incomplete", "Associate’s Degree (AA)" = "AA", "Bachelor’s Degree (BA, BS, BBA)" = "Bachelor’s", "Master’s Degree (MA, MS, MBA)" = "Master’s", "Doctor’s Degree (Ph.D., JD, MD)" = "Doctor’s"))

2.3.1.4 Employment

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Employment != 'DATA_EXPIRED') %>%
  group_by(Employment) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Employment, y = percentage, fill = Employment)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Employment", x = "Employment", y = "Percentage(%)") +
  theme_minimal() +
  scale_x_discrete(labels = c("Not in paid work (e.g. homemaker', 'retired or disabled)" = "Not-paid work",
                              "Unemployed (and job seeking)" = "Unemployed",
                              "Due to start a new job within the next month" = "New job in a month")) +
  theme(axis.text.x = element_text(size = 5.5))

2.3.1.5 Ethnicity

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Ethnicity != 'DATA_EXPIRED') %>%
  group_by(Ethnicity) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Ethnicity, y = percentage, fill = Ethnicity)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Ethnicity", x = "Ethnicity", y = "Percentage(%)") +
  theme_minimal()

2.3.1.6 Political

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Political != 'DATA_EXPIRED') %>%
  group_by(Political) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Political, y = percentage, fill = Political)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Political", x = "Political", y = "Percentage(%)") +
  theme_minimal()

What includes in “Other”?

• Socialist
• Independent lean left
• None

2.3.1.7 Nationality

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Nationality != 'DATA_EXPIRED') %>%
  group_by(Nationality) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Nationality, y = percentage, fill = Nationality)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Nationality", x = "Nationality", y = "Percentage(%)") +
  theme_minimal()

2.3.2 Past purchase behaviors (sustainable products)

2.3.2.1 Have you ever purchased eco-friendly products?

If Yes: Please provide one or two examples of such products.

library(wordcloud)

# Create a word cloud
wordcloud(words = df_full_clean$examples_bought_green_product, min.freq = 1, scale = c(3, 0.5),
          colors = brewer.pal(8, "Dark2"))

kable(df_full_clean$examples_bought_green_product, format = "html", escape = FALSE, col.names = c("Answers:")) %>%
  kable_styling("striped", full_width = FALSE) %>%
  scroll_box(width = "100%", height = "400px")

Answers:
reusable water bottle reusable coffee cups
I have purchased eco-friendly household cleaners before.
I buy detergent, deodorant, fabric softener.
Refillable soap dispensers
I buy reusable cloth instead of papertowels. I switched over from using paper plates to regular plates at all times.
I recently purchased bug spray from Amazon for home use. The product advertised as eco friendly biodegradable.
I have purchased Seventh Generation laundry detergent as well as an eco-friendly laundry detergent from Tide previously.
plant based foods. Also, hand soap like mrs meyers
Blueland laundry pods blueland dishwasher tablets
Eco’s is a favorite since 2019. Seventh Generation runs a close 2nd then Tide rears it’s ugly self and this is what I will but if Eco’s & 7Gen can’t be found
A store brand shampoo made with eco-friendly materials
Household cleaners- clothing fabrics
ECOS Laundry Detergent Method Disinfectant Spray
food packaging and food sustainability
Somethings just said it on the package like some makeup I don’t go out of my way to purchase eco friendly.
I use Seventh Generation for dish washing, and I use eco-friendly detergent sheets for my laundry.
Seventh Generation
Dish soap and cloth bags.
I have purchased glass containers in order to lessen my use of single use plastic bags.
my hairgel was eco-friendly
NA
NA
Steel straws, reusable water bottles
Mostly skincare like face wash and moisturizer from sustainable companies
Seventh Generation products, products with bio-degradable packaging, etc
Eco friendly all purpose cleaner.
NA
I have bought bio-degradable paper for both face and bath tissues. I have also bought organically and locally sourced produce rather than commercial produce.
I like the laundry sheets, like Earth Breeze and Tru Earth. I’ve used Tru Earth before and loved it. I also like Seventh Generation products and have used their cleaning products and laundry products before.
Dr. Bronner’s castille soap Seventh Generation laundry detergent Seventh Generation dish soap Mrs Meyers hand soap Arm & Hammer laundry detergent Mild by Nature Body Wash
laundry detergent sheets, reusable bag made of recycled materials
Bathroom cleaner, dish soap
Seventh Generation Dish Liquid, Simple Green and Degreaser
Boxed water, reusable bags
I buy eco-friendly dish soap as well as eco-friendly face wash.
Eco friendly coffee filters and other kitchenware to cut down on plastic waste
Laundry detergent. Compostable disposable plates.
Seventh generation hand soap and dish soap.
Dish detergent De-greaser cleaners
Eco-friendly laundry detergent and recycled water bottles
I use LED lights throughout my house.
I have purchased ECO friendly laundry detergents.
I buy eco friendly made toiletries and beauty products
all purpose cleaner face wash
I have bought Mrs. Meyers cleaning products before.
Sanitary pads, detergent
Tide HE detergent Cheer with Color Guard HE detergent My preference is scented detergent
reusable water bottles, reusable shopping bags
tampons tooth brush
I’ve used LED light bulbs on occasion.
Stasher reusable food storage bags and Pela eco-friendly phone case
Reusable dryer balls, solid dish soap
7th gen products, n natural cleaners
Tide Pure and Clean Plant Powered Seventh Generation Lavender (Easy-Pour)
NA
I have purchased dishwashing soap with organic ingredients and also laundry softener with organic ingredients.
Bedsheets, multipurpose cleaner and handsoap
Seventh generation dish soap, meyers hand soap, method cleaning supplies
NA
Sustainably sourced lumber, clothing made of recycled materials
Hair products, water bottles
Generally, I try to buy things with minimal packaging, particular mixed material packaging which is difficult to recycle. I also avoid over use of pesticides. I have purchased native plants of various kinds for my land (I’m re-wilding a portion of my property adjacent to a creek). My next car will be electric, and I want rooftop solar. I’m skeptical of most claims of being eco-friendly, but in this context I took at word.
I try to buy eco-friendly hand soap in particular and I’ve purchased eco-friendly cleaning supplies.
Multisurface cleanser without harsh chemicals / plant-based ingredients
Tide and Downy
I bought the windex and scrubbing bubbles that is a concentrated mix. I also bought clean cult
Tide purclean
I don’t remember the name of the first one but it was some kinda cleaning wipe. The other are dishwasher pods called Blueland.
Paper towels made from recycled paper Computer printer paper - recycled
Eco friendly laundry soap as well as dishwasher products
NA
hand soap tablets cloth napkins
Straws, boxes, cups…
I purchase eco friendly bio degradable trash bags as well as eco friendly shampoo and conditioner.
deodorant, toothpaste
eco-friendly cleaning products (e.g., household cleaner) eco-friendly insect repellent
dish detergent
I try to purchase seafood that is sustainably harvested and wild caught, which I would consider “eco-friendly”. I also buy wooden disposable utensils for my kid’s lunch boxes.
reusable bags, reusable water bottles
NA
Cups and Bottles
Humble deodorant
I buy my hand soap in bulk and use a reusable dispenser, I buy sunscreen that is safe for marine life
eco friendly slippers, eco friendly deordorant
Shampoo/conditionare and other skincare products
I’ve purchased reusable containers and bag over disposable containers and bags. I’ve also purchased cleaning solutions that are plant based and naturally formulated.
Reusable bags, and recycled plastic bottles.
Laundry detergent, hand soap for the bathroom, dish soap
reusable paper towels, reusable grocery bags/recycled materials
Seventh Generation laundry detergent, Ecos laundry detergent
We buy Seventh Generation usually. We have also tried and liked Dropps.
Tide Pureclean, Seventh Generation, Dude Wipes
A local co-op offered refillable laundry soap options; I did try to use this option to minimize my plastic waste though the soap caused a reaction with my skin.
Eco friendly products such as dish washing detergent, body soaps, food packaging, and laundry detergents. Also a pair of sandals made with soy.
I have purchased eco friendly laundry detergent before however I am unsure of the brand.
Reusable grocery bags.
I buy reusable silicone sandwich bags and bamboo toothbrushes.
Products used in eco friendly washers or products made eco friendly ingredients.
I have bought eco friendly straws multiple times
a lot of my cleaning products are eco friendly.
n/a
Using biodegradable cleaning solutions.
I’ve bought eco friendly laundry detergent and dishwashing liquid
I have purchased products from real people rather than companies such as at farmer’s markers or craft markets to support people instead of factories that hurt the ecosystem.
I buy eco friendly shampoo and conditioner. I also buy eco friendly multipurpose spray/cleaner.
Seventh Generation, anything that says “all-natural” or “clean ingredients
I’ve bought eco friendly laundry detergent before and have bought eco friendly dish soap.
Toilet paper, reusable bags
Deodorants and toothpastes
Eco friendly packaged items and eco friendly toothbrushes
Eco friendly all purpose cleaner Eco friendly reusable sandwich bags
Cora and L.
Eco friendly pasture raised meat
Laundry detergent and dishwasher detergent and cloth towels instead of paper towels
I try to use reusable water bottles instead of plastic.
Beeswax wraps, lush shampoo
NA
Deodorant and body wash.
All of my cleaning products are eco friendly!
I buy eco friendly laundry detergent and I have a non plastic water bottle and reusable straws
Limited packaging. Said they were eco friendly
Reusable sponges, bamboo brushes
I look on shampoo and toothpaste sometimes to see if it’s eco friendly
printer paper from recycled paper cleaning products
Eco friendly kitchen cleaner
I cant remember the brand name but i purchased 2 different detergents in the past
eco friendly dish washer soap and eco friendly laundry detergent.
I try to use eco-friendly dish soap, detergent, and also food products.
reusable cups
NA
Packaging suitable for home compost.
I have purchased Seventh Generation hand soap before, and Dr. Bronners Bar Soap and liquid soap.
Soy candles from a local shop and switching to microfiber cloths instead of paper towels.
I have purchased scent-free laundry detergent in the past (the kind without artificial scents) from Walmart on one occasion, but I don’t recall the exact brand. It worked ok.
Compostable paper plates. Reusable filter for single use coffee to replace k pods.
Seventh Generation laundry soap (fragrance free) Seventh Generation dishwashing soap (fragrance free) Ingredient Matter Laundry Soap (fragrance free powder)
Eco friendly dishwasher detergent and eco friendly laundry detergent.
I buy toilet paper and paper towels that have been recycled. I also buy sulfate free detergents and soaps.
Eco-friendly dishwashing detergent and laundry detergent.
Earth Breeze, Seventh Generation, Plaine Products, ethique bars, Method,
Eco-friendly water bottles , paper , pens
NA
Dish soap…cleaning spray
I purchase eco friendly dish soap and body products.
I’ve occasionally bought laundry detergent and other soaps that were marketed as more eco-friendly than the competition. I’ve also brought food labeled as being better for the environment.
Mrs meyers, seven generations
Seventh Generation 9 Elements
My laundry soap I use now is eco friendly and I have used 7th generation in the past.
Food without plastic packaging
we use eco friendly dish detergent and household cleaner
Items made from green energy (currently electricity supplier for my home). Items made of recycled materials, so most cans and bottles, paper products
Earth Breeze ECOS
Plant-based meat substitutes
Dr. Bronner’s soaps
7th generation
Seventh generation and method brand
I generally have had a good experience with eco-friendly products, however, I have purchased eco-friendly scent free detergents and have not liked how they cleaned clothes and removed odor.
Reusable storage bags for left over foods
Window cleaner
NA
Tide Purclean and Seventh Generation Free and Clear Laundry Detergent
I have purchased eco friendly paper products and dish soap for my house.
one was re-usable wraps that are made of wax that can be used instead of seran wrap for food. Another example is paper towels that are made from recycled material that can be bought at wegmans.
One eco-friendly product I’ve bought is bamboo toilet paper that replaces paper from trees with a more sustainable grass.
Paper towels made with recycled paper.
All, high efficiency, sensitive skin, free of dyes or things that irate the skin. Tide natural. Clear liquid that contains no dyes and for sensitive skin.
Cleaning supplies, reusable food bags
Seventh generation hand soap, seventh generation paper towel Eco friendly light bulbs.
Laundry detergent and diapers
Eco Detergent- no smell and it didn’t wash away the stains and made the cloths feel hard.
Laundry detergent, cleaning products
Mrs Meyer’s liquid soaps Dr. Bronner’s liquid soaps
I now use Earth Breeze detergent. my home cleaners are plant based & eco friendly, etc
I like to purchase dishsoap and cleaning products that are eco-friendy like Meyers or Amway LOC.
Laundry detergent sheets, Household cleaners, a hybrid vehicle, solar water heater
I have bought seventh generation laundry detergent. I also purchase cleaners from Trader Joe’s for counters and dishwasher.
dishwashing pods, cleaner spray
I’ve only purchase eco friendly cleaning products based on the fact that I have a child.
Re-usable straws, water bottles, and bags.
Eco-Friendly light bulbs not too sure about the features but it was Philips brand. Still using it now in the bathroom.
Mrs meyers multipurpose spray
toilet paper and shampoo
Seventh generation dish detergent
Reusable water bottle and reusable grocery bags
Ecofriendly cups Bamboo straws
eco friendly sponges and household cleaning products
Bamboo toilet paper
I have purchased eco-friendly laundry detergent, wipes, and cleaning solutions.
Method Mrs Meyers
I have purchased shampoo and conditioner bars as well as natural deodorant.
I have purchased Seventh Generation paper towels and toilet paper, along with Mrs. Meyers cleaning products, which I believe are eco-friendly.
reusable items (beeswax wrappers, refillable toothpaste bites, etc.) and eco-friendly brands of everyday items like phone cases, makeup, clothes, etc.
Seventh Generation laundry detergents ECOS laundry detergents
soap, dish towels
reusable water bottle
publix version of eco friendly chlorine bleach and also their kitchen cleaner
I feel it’s mostly a marketing buzzword and I doubt the impact eco-friendly products will ultimately have so I don’t pay too much attention, all things the same I would still pick the eco-friendly version Examples: laundry detergent, dish soap
I have bought eco-friendly cleaning products that are plant-based like seventh generation and shampoo bars.
Laundry Detergent / Bathroom cleaners
Laundry detergent Soap Toilet paper (bidet)
Soap, cleaning spray
NA
I buy eco friendly paper plates.
Eco friendly paper towels and toilet paper
Seventh generation soap and detergent Composting bags
laptop bag made from recycled plastic dog chew toy made from recycled materials
Tide
Soap
Murphy’s Oil Soap, Scott recycled toilet paper (now discontinued)
Biodegradable paper or cups from reusable plastic.
Grove laundry pods, Seventh Generation dishwasher pods.
Dryer balls Reusable bags
Method cleaner, Seventh Generation cleaners
Simple Green products Method products
compostable bags and ecofriendly soap
Reusable travel utensils Swedish dish cloths to replace paper towels
Waterless detergent, smart bulbs
solar lights and clothing made with organic cotton
NA
I have bought ECOS laundry detergent sheets and I have also bought earth breeze laundry detergent sheets
Using Meyers soap that is refillable. Or buying paperplates that were made from eco-friendly materials.
I bought a bottle of Windex that was eco-friendly. And sometimes I would buy reusable foil when I see it in the store.
Tide and Dawn
A laundry detergent that came in the form of a sheet, like a dryer sheet.
Tide
Bamboo toothbrushes, soap that comes in non-plastic packaging
metal straws and reusable produce bags
i Used to subscribe to a service called Grove which would deliver me products like Mrs Myers various different kinds of Mrs Myers products cleaning products laundry soap, for dishes bamboo scrubbers.
Tide is my favorite brand
i got eco friendly pads
Shampoo bars, refillable soaps
Laundry detergent and foil/parchment paper
laundry detergent. I think thats it. Maybe dishwasher pods
N/A I answered the question incorrectly, I have not purchased eco friendly products.
HE laundry soap napkins papertowels toilet paper
Cleaning solutions, reusable water bottles/ Tupperware
Silicone reusable bag; Grove Collaborative products
NA
I have purchased eco friendly paper plates and eco friendly toilet paper
As a disclaimer, I have only purchased products with claims of eco-friendly formulations. I have purchased 7th Generation dish soap. It is dye-free.
I have purchased coffee pods that are biodegradable as well as natural laundry detergents.
The tampon brand that I use is eco-friendly, and I usually use non-water-based detergent sheets which are better for the environment.
Biodegradable paper cups Reef safe sunscreen
Laundry Detergent Hand Soap
Seventh Generation laundry detergent
Eco friendly toothbrush and soap
Silicon body scrubber and reusable Leaf razor.
I have purchased eco-friendly shampoo & conditioner, as well as dish soap (shampoo/conditioner bars & dish soap concentrate).

2.3.3 Past purchase behaviors (sustainable laundry detergent)

2.3.3.1 Have you ever used a sustainable laundry detergent?

2.3.3.2 On a scale from 1 to 7, please describe your experience with it.

Could you explain more?

library(wordcloud)

# Create a word cloud
wordcloud(words = df_full_clean$experience_green_detergent_explain, min.freq = 1, scale = c(3, 0.5),
          colors = brewer.pal(8, "Dark2"))

kable(df_full_clean$experience_green_detergent_explain[!is.na(df_full_clean$experience_green_detergent_explain)], format = "html", escape = FALSE, col.names = c("Answers:")) %>%
  kable_styling("striped", full_width = FALSE) %>%
  scroll_box(width = "100%", height = "400px")

Answers:
I found the product to be a quality product and I felt good about the environment while using it
It seemed to work fine but was a little more expensive than my usual detergent.
I had a hard time getting arm pit stains out of my sons tshirts.
I like them because they’re sustainable and come in minimal packaging made from recycled material. I don’t like that they are unscented, because then I have to add scent beads that aren’t as sustainable to the laundry so it smells nice.
As stated on prior page, I substitute Tide if Eco’s & 7Gen can’t be found since all stores do not carry 7Gen/Eco’s
It works as advertised.
I had an allergic reaction to ECOS laundry detergent, unlike any other detergent and I used to buy dollar store detergent, that causes horrible acne on my face.
It smelt good, my roommate had purchased it and it worked well, but I prefer the tide pods
It is detergent sheets that don’t cost a bunch, get my clothes clean, and there isn’t a plastic bottle to recycle, toss, or throw away.
The sustainable detergent made my clothes more scented and made my skin less itchy compared to normal detergent.
I loved it. They made my laundry smell fresh and clean and they were so easy to use. I didn’t get skin irritation when I used the laundry sheets like I would with regular detergent. I love how practical they are and that there’s no plastic waste. My issue is that I hate having to order it online. I wish they would carry them in stores.
I like that it doesn’t leave a ‘perfumy’ chemical scent on my clothes, and also believe it leaves much fewer chemicals residue. Clothes just smell clean.
I used laundry sheets that were ecofriendly and I liked that they did not take up much space, they were not heavy, and they cleaned as well as other detergents.
It felt like it worked not much worse or better than what I used to buy before
I don’t remember it well. I usually get Tide because that is what my family has always used.
I like the scent free, no additives option that still cleans
I didn’t have any negative experiences with it, it did its job, ensuring my clothes were clean and smelled nice
The eco friendly laundry detergent seemed to work about as well as the regular detergent. I didn’t notice much difference.
It was OK. Neither great nor terrible
i dont really remember but i remember the quality was much different than i was used to
I like using products that can help keep the environment clean whenever affordable. Since I’m using these products already, at least I can do some good for the earth
Had a nice scent and cleaned my clothes
It worked but I had a bunch of problems with it
I like the auto-dose feature to help cut down on wasting detergent or not using enough
I have used a laundry softener with organic and gentle ingredients, but I wish it had a more intense scent.
I have a need for scent free due to allergies which already limits my choices. Aside from coming out smelling clean I don’t have very high standards.
It made my clothes smell nice and I didn’t have to worry about the ingredients
I didn’t have a preference
Frankly I cannot tell the difference, except perhaps in the green-up-pricing.
Honestly, it’s just laundry detergent. I’m more price sensitive when it comes to laundry detergent but would like to pick eco-friendly brands if it’s similar in price.
Don’t have any complaints for it in comparison to non-sustainable laundry detergent options. They work the same for my needs.
They worked great and I have a lot of allergies so they were good for that as well.
It has better packaging so its more helpful for the environment its made with less plastic. And it its plant based.
I only really got it because it was reduced. Smelled odd but worked how any other normal one would in the wash. Way overpriced if it weren’t on sale though
It had zero post laundry smell, it did not clean my clothes near as well as Tide or Gain, my normal brands
It seemed to work fine, and my skin wasn’t sensitive to it
I felt like it worked pretty well but could have been a little more effective.
it smelled good
I think it worked just fine but too expensive
They don’t clean clothes as well.
We prefer products that are scent-free, eco-friendly, and vegan. Luckily, we don’t have kids or teenagers, so these products work well generally. Although we still find we sometimes need a stain remover addition to really clean the clothes, especially white clothes.
Sometimes it did not thoroughly clean soiled garments and required a second (or third) wash.
The eco friendly detergent seemed to work on my clothes just as good as the conventional brands I’ve used. It cleaned the clothes well.
It worked basically as well as the regular detergent, but I felt better about using it. It is a bit more expensive however, so I don’t use it all the time.
I can’t tell a difference between eco friendly and regular detergent. I just think its helpful that its good for the environment.
Worked fine wasn’t anything special or something that I would buy more than once
n/a
The products clean the clothes well, but there isn’t necessarily the “clean” smell to follow. For example, the detergents with heavy scent sometimes have the placebo effect of making you think the clothes are clean just because they smell good.
It was fine! I could tell it made my clothes softer than my regular detergent brand but other than that, not much difference
I’ve had a fine experience with it - nothing super positive or negative.
I loved the smell of it and it made me feel like I was doing good for the environment.
It cleaned just as good as any detergent and I felt better purchasing it.
I didn’t see any positive or negative effects from it
I have used an eco friendly detergent a few times and it seems no different than regular detergent
I thought the eco-friendly detergent worked just as well as regular detergents. However, I was later disappointed to discover that their eco-friendly symbol was not official and therefor doubted their claims.
I want to choose products with smaller carbon footprints and which are also effective and this was the case
It was something a housemate had purchased, it worked as well as anything else
It cleaned my clothes well but I didn’t like the scent.
My clothes smelled amazing and were very soft. It was also affordable.
I have no problems with it. it smells nice and my clothes always seem clean.
Ended having to use a little more Than intended per use
ive used it very few times before just to try it out
I have a lot of peace buying products that I know are safe for the earth and for our family and selves.
We switched to Nellies 8months ago and we love it!
Worked as good as regular laundry detergent.
I buy a detergent that’s sulfate free and comes in a metal tin box so as to eliminate plastic and water waste. It works really well and lasts forever, which is both economical and convenient for my family.
I didn’t notice a difference in the product to my usual product.
I have used the laundry sheets and the pods. Sometimes the pods don’t dissolve. I prefer the sheets.
Good Product
It was a tide scent free soap – it said it was eco friendly. I’m not sure if it was, but the soap worked well.
I don’t feel strongly about it in use. I’m most likely to buy the cheapest scent-free option available, then the cheapest if no scent-free option is available. I’ll get it if it says that it is better for the environment, but I’m more focused on other factors. I think putting the weight of keeping the environment healthy onto disconnected consumers is nonsense and that I cannot make that impact by buying the correct products. I also tend to doubt the marketing claims of products that say they are more environmentally-friendly.
I do find that original Tide seems to have more cleaning power for my husbands greasy clothing then other sustainable brands. They do clean well in general for mine and my childrens clothes but my husband need stronger detergents.
it was quite a bit more expensive than the other brands. It worked well, but i couldnt afford it for regular use
I do not like the smell and not help with stains
Seemed to work the same as all other detergents
It works the same as the others
Sometimes eco friendly / non scented / naturally scented stuff smells weird
My clothes still smelled using scent-free pods.
I used Seventh Generation Laundry Detergent that was sustainable and had a moderately positive experience with how well it cleaned my clothes.
Works like any other detergent, I dont really notice any differences between detergents that I use.
I think the eco friendly detergent I bought met my expectations, but didn’t exceed them because it didn’t remove all stains and wasn’t the most efficient in terms of the amount of detergent I needed for each load.
Its high efficiency for my washer. My washer is as HE model. Its All, clear liquid with no irritants that would cause skin problems.
I find that eco friendly detergents are less likely to be irritating to my skin.
It was significantly more expensive than the non eco-friendly brands and to me wasn’t worth the added cost.
I love the fact that I can use detergent that doesn’t have artificial stuff in it. I live on a solar powered three acre farm and all the liquid from the washing machine goes to the septic tank and then out to a septic lagoon that we have on our property where wastes are broken down under sun and fresh air. It’s nice to know that I can use sustainable laundry detergents because in my case, the sewer that it goes to is privately owned by me and my husband. We live in rural Missouri and there’s no sewer processing plant that goes from our farm to that plant. Everything is handled on our land.
I love Earth Breeze! I used to use 7th Generation, and whites can start looking …hmmm….different. With EArth breeze they don’t and NO plastics are involved.
I didn’t notice any specific pros or cons. It was as good as any other laundry detergent I have use. No better, no worse.
The detergent I’ve purchased in tearable-sheet form cleans well but it sometimes leaves a residue on dark clothing, as if the sheet didn’t fully dissolve during the wash. I’ve used sustainable brands of liquid detergents as well, and I like those. To me, if the product works well and is eco-friendly, I’ll pay more for it.
I felt like it did a good job cleaning. I mainly bought it because of a sale.
I like that it is sustainable, but it is not a huge pro or con when buying the product. I care more about the scent and how clean or soft my clothes come out.
I tried a laundry detergent that claimed to be eco friendly as well as scent free. It worked well.
i dont specifically search for a sustainable laundry detergent, it just so happens that the brand i use is also sustainable. i buy it for the scent as well as the price.
It didn’t feel any different
I didn’t think it was positive or negative, I purchased it and used it until it ran out.
I like more eco friendly options. The detergent seemed to be more natural and less toxic than regular brands. The scent was not too overpowering as well.
it preformed about as well as a regular laundry detergent would, and it was about the same price since it was on sale, so it was a slightly positive experience because it was sustainable and seemed to have no other drawbacks compared to the regular kind.
It washed pretty well and I love the fact that it typically gets the stain out. I don’t think it works as sell as regular tide or something similar to that but does get the job done. I like to use things that are less harsh on the skin and the environment so it is worth it.
See previous answer, I feel it’s more a marketing buzzword but I do care about the environment
I don’t really notice differences between features other than scents and price
I don’t favor it one way or the other. I’m open to either eco friendly or regular
It doesnt contain all of the scents and dyes , which helps with allergies.
I find that eco-friendly detergent typically doesn’t work as well as non-eco friendly detergent. I also find that sometimes they have harmful chemicals to you but not necessarily the environment.
Preferred unscented
I was happy if my clothes were clean and I got a good deal, not with other aspects
It worked just as well as the other ones and was good for the environment.
I am happy with the Grove & Co laundry pods that I currently use. My clothes seem clean, and the smell is subtle. They come in a reusable metal container that is aesthetically pleasing and can be repurposed for other things when it’s empty.
It was the same
I find that the cleaning and odor removal tends to be subpar as compared to non-eco friendly brands, but will still make the effort to buy eco-friendly when financially possible.
i like ecofriendly products, however they are more expensive than regular products.THEREFORE I TEND TO BUY THE CHEAPER PRODUCTS due to inflation.
I was nervous when trying the sustainable laundry products because I feared it would not work as well as the Tide products that I regularly purchased. However, I was pleasantly surprised because the degradable laundry detergent sheets worked better than I thought they would. They made my clothes smell amazing, they helped soften my clothes, and the packaging was fully recyclable which made me feel better about what I was purchasing.
didnt see any difference
It smelled great and I liked that it wasn’t dyed a color but I feel like it didn’t remove stains the way my regular detergent did
I bought eco friendly laundry detergent that comes in sheets similar to dryer sheets. It used more eco-friendly packaging, carboard instead of big plastic containers. My experience with the product was positive, as it cleaned my clothes and that’s all I really need from laundry detergent.
I love the products that I have I have used in the past With Grove their laundry soap is plant based and natural fabric softeners and they’re Chlorine free. They have them available in both sheets and pods so you can get laundry detergent sheets or you can get the liquid of various sizes and they also sell 7th generation. I love the company Grove collaborative
It is great product and it leaves my clothes fresh
I felt neutral about it but it was somewhat sustainable
I felt like my clothes were still clean and I could not notice a difference between eco friendly and non eco friendly detergent.
I was pleased and did not notice a difference
Product didn’t clean as well as other, regular (non-eco friendly) options
It washes well, but it’s a bit hard to gauge since it is a square that you tear off and put into the washer. It can be hard to know how much is needed.
My experiences with eco-friendly laundry detergent has not differed much from my experiences with other ones.
If HE is consider eco-friendly then I notice no difference. If HE is not considered eco-friendly, then I have no used eco deteregent.
Don’t have any thoughts on it’s effectiveness. If the cost is reasonable, smells nice, and has the features/intentions (odor, stain, ect) that i’m looking for, then i’ll choose the eco-friendly choice over standard just because why not help the world
The product works well, but I prefer something with stronger scent and more affordable.
The pricepoint was not too expensive just a few dollars more, plus I liked supporting the environment while still having the same quality detergent when it came to both amount and how well it cleans.

2.3.3.3 Have you used any of the following laundry detergent brands?

2.3.4 Sustainability concept familiarity

2.3.4.1 Are you familiar with the concept of sustainability?

Could you explain more?

library(wordcloud)

# Create a word cloud
wordcloud(words = df_full_clean$sustainability_familiarity_explain, min.freq = 1, scale = c(3, 0.5),
          colors = brewer.pal(8, "Dark2"))

kable(df_full_clean$sustainability_familiarity_explain[!is.na(df_full_clean$sustainability_familiarity_explain)], format = "html", escape = FALSE, col.names = c("Answers:")) %>%
  kable_styling("striped", full_width = FALSE) %>%
  scroll_box(width = "100%", height = "400px")

Answers:
I am somewhat familiar with the idea of sustainability and try to purchase products that are eco friendly
I have an environmental degree and consider myself an environmentalist. I like to reduce, reuse, and recycle as much as possible. So, sustainability is a core part of my character.
Without Googling the term Im not sure how it works with a product that gets used up. Sorry
A greener way to shop,
I have used two of them, but haven’t see the third one on sale, which would prompt me to try it.
Sustainability means product is produced and sourced from eco friendly fashion. Using renewable energy, recyclable materials, or environmental harmless ingredients used to manufacture the final product are all consider sustainable.
I’m not clear on the difference between sustainability and eco-friendly in this context. They seem similar to me.
longer lasting products, reduces the need and amount for natural resources from the earth
I understand what it means when something is sustainable or made sustainably.
Rehashing genes/Levi’s into a patch quilt. Harvest Bamboo instead of lumbar.
Still don’t know too much about sustainable products
It lasts a long time and keeps quality
It means the product does deplete nature resources as much as others.
i try my best to be sustainable, as our planet has been/is being polluted by many unethical and non-eco-friendly companies. however, these products are usually significantly more expensive. like many Americans, I am on a fixed and tight budget.
I grasp the concept like not wasting water, electric etc, I really don’t follow it
It is replacing what you use.
Sustainability means helping to conserve environmental resources.
For example, you have a regular eraser and a sustainable eraser. The normal eraser fizzles out quickly while the sustainable one uses a different less wasteful material and lasts longer. A better example would be mechanic pencils versus wood
Sustainability to me is trying to live one’s life with lesser impacts on the environment in order to make the world a better place for the future.
yes, less carbon footprint products done with environmentally safe practices.
I consider sustainability to deal with preservation of the ecological system, the environment, earth now in order to preserve it for future generations as well as take care of it for today.
Sustainable goods are those made from raw materials that are quickly reproduced and leave a small carbon footprint compared to chemical-based or that require lengthy times to produce. For example, bamboo grows quickly but Oak takes years to grow to a useable size.
Sustainability is making choices that have a lesser effect on the Environment
I understand the idea of sustainable production and packaging and such.
I believe sustainability is the ability to produce a product or tool that doesn’t do damage to the environment in the process of creation
I’m not entirely sure what the definition of sustainability is.
The ingredients are renewable.
I know that most of their products promote sustainability and that their sustainability comes from the streamlining of their manufacturing process thus reducing energy costs to produce products. However, I do not know the specifics of their sustainability plan.
Sustainability means using products that are reducing waste and that include ingredients that aren’t harmful to the environment. They also shouldn’t use harmful production methods.
That it can be sourced, produced and used with minimal damage to the environment.
I have heard and learned a lot about it and what is being done and what can be done in this area.
Sustainability refers to the sourcing/manufacturing of a product that protects the environment and public health from beginning to end of its cycle.
Safe and Effective from harsh chemicals
I am keenly aware about sustainability (though I am not an expert by any means) and care about it where possible. I prefer sustainable products to non-sustainable products within reason.
I understand sustainability, what makes a product sustainable, and the benefits of using sustainable products. I don’t know the ins and outs of everything though, which is why I chose agree over strongly agree.
Sustainability is the idea of being able to have products that can continue to be producable and not a detrement to the environment
Sustainable products are those that don’t contribute to the meds we are making of our planet.
Products that are carbon neutral or green that don’t harm the earth in its production.
Sustainability is use of a product that limits effects to the natural environment.
Sustainable products are those which do not harm the environment in the long term.
I try to buy things that are easier on the planet
I have heard of products that are sustainable, which as I understand it means that they don’t pollute the environment.
sustainability means you can produce goods that wont create unsustainably excessive carbon emissions and waste/garbage
I am familiar with the concept of sustainability and its importance in our Earth’s future.
It is when you use products that can be recycled or what was used to make it was collected in an environmentally safe way.
I know very little about it
I think it has to do with conserving natural resources.
Sustainability is using items or goods that don’t harm the ecosystem.
unsure
I am familiar with sustainability in the sense that there are products or production methods that have minimal to no impact on the environment.
I work in a Scientific Museum so Sustainability is a big part of our messaging. It’s important to maintain the environment with an equal give and take. We don’t want to over exploit our natural resources.
Sustainability to me means sourcing ingredients by means that won’t be depleting the source and using materials that aren’t harmful to the environment and the end of its life
It’s important that objects not deplete forest
Good for the environment, conservational, economical
Sustainability is something that helps the planet more. It uses less resources.
Sustainable products mean that there is less waste in landfills. For example, you can buy products that are refillable instead of one-use
I know it’s an eco friendly move usually where materials are recycled rather than going to landfill
I understand that sustainability relates to the environment and how we create products thoughtfully with the environment in mind in order to make products that won’t hurt the environment and can be made ethically and long term
I don’t understand it
Sustainability generally is concerned with production and manufacturing that has less or no long term environmental effects and/or does not utilize scarce resources.
I know that they are good for the earth because sometimes of the material that the product is packaged in but that is about as deep as I understand what eco-friendly means.
I guess. I mean sustainability, the defintion of it, I mean, is pretty contentious when you get down into the weeds. For example, people might disagree whether the use of a non-renewable resource is sustainable if the supply is enormous, i.e. it would be exhausted on time scales of hundreds or thousands of years.
I know generally that we’re supposed to be using more sustainable products in order to help the earth.
I know the dictionary definition of sustainability but I don’t think I’m completely aware of all the ways to implement it into my own daily life or all the effects of practicing more sustainable methods.
I haven’t done studies.
I feel like i know some but am not an ultra expert but am also dont know nothing
It reduces carbon footprint and is still effective
I mean I know about the general concept and what it means production wise for a product to be that, but I’m more concerned about the price than anything else.
Products that use environmentally friendly items.
Using less wasteful plastics, chemicals, earth harming products
I’m not really knowledgeable about the term sustainability. I’ve heard it, and I have some idea of what it means, but I don’t shop based on it. If I buy a product that happens to be sustainable, it’s because I consider it to be the best that both meets my needs and falls within my budget.
products that produce less waste
To meet the needs of the present while at the same time not compromising future generations.
I have a fair understanding but wouldn’t consider myself an expert. I’m not a scientist or researcher.
sustainability in a business or product can be something that is maintained over time.
the notion that the production of a production does not tax the environment or create excessive waste
environmentally friendly
To me, sustainability means that the product is produced or manufactured in a way that does not have any lasting, long term negative impact on the environment. Sustainable products also don’t over-harvest or use natural resources in a way that out-paces our planet’s ability to replenish them.
Its a widely used concept that most people know generally. I cannot provide a definition though.
Most of the tide products I purchased were of the regular non-sustainable versions.
It’s about keeping the earth clean and happy.
I assume it is a product with longer term benefits judging based off the word.
I feel like it’s been an important topic for like 20 years now, I grew up with tons of talks of sustainability in the news and other media
I’m aware of the general concepts as well as things that companies like to market.
it means buying stuff that’s environmnetally friendly and was produced in a way that reduces emissions
I know that something is sustainability when it uses renewable resources vs nonrenewable resources and does not harm the environment to produce. However, I could learn more about what exactly qualifies a sustainable product.
Being able to use something indefinitely and without waste.
Sustainability for these products includes a product made from chemicals that are less harmful to the environment, many of which may be recyclable
I don’t know much about the market of sustainable everyday products, but I do know about sustainable energy sources.
I look for eco friendly products regularly.
We’ve been vegan for a decade and really try to make consumer choices that help the planet rather than harm it, both in cleaning products, clothes, and food and beverages. We look for products made from natural ingredients and with no toxins that will return back to the earth once we’re done using the product. We look for a product that helps more than harms and has recyclable packaging.
Sustainable products are supposed to reduce waste and harmful effects on the environment, The containers are also recyclable
Sustainability (products) involves minimizing waste, minimizing transportation expenses, and utilizing diverse resources responsibly managed to ensure their continued survival and usability. Sustainability outside of products involves using less– living on the necessary instead of the convenient.
Sustainability is a method of harvesting or using a resource so that the resource is not depleted or permanently damaged. Also, having a lifestyle involving the use of sustainable methods.
It is better for the environment.
Sustainable products that are ethically sourced and are produced in such a way that are safe for the environment or are somehow providing benefits to the environment other products are not.
I have had my phases of spending hours on youtube researching how to be more sustainable. I try to do a lot of cheap swaps but for the most part being eco friendly is out of my budget.
a product that works and will meet the same needs in the future
n/a
I’m aware of what it loosely means.
n/a
I understand the idea of sustainability, however after years of overconsumption it is hard to incorporate the idea into my day to day life.
I’m open to sustainability but not to the point where I have to pay $20-$22 for it
Sustainability is doing things in order to cut back on consumption that hurts the planet. For instance, using single use plastics is not sustainable - using reusable products is sustainable.
I am somewhat familiar with it.
Sustainable to me means that it’s good for the environment and it doesn’t add to the waste that already exists.
Sustainability to me us using less, having less waste, and reusing.
I know what sustainability means
To me sustainability is using products that are healthy so that it doesnt compromise our future and the environment
I know it helps reduce waste in some sense
Sustainability is being aware of the impact you have on the environment and trying to use things that are not harmful to the environment
I understand the concept of trying to reduce our carbon footprints through various methods that include but are not limited to: eating a plant-based diet, carpooling or using public transportation, purchasing reusable products with eco-friendly materials, not engaging in fast fashion or consumerism, and so on.
I’ve used Tide many times, I never heard of other brands.
I don’t know if I know a lot about it but I do know of it and try to educate myself more. I try to choose products and buy from companies who are eco conscious
I know that sustainability involves cutting out single use items and shopping from companies that pledge to things like carbon neutrality.
Sustainability is about first reducing how much of anything you are using. Then it’s trying to switch to alternative products that are lower impact ie local, come from regenerative farming, and aren’t sourced from areas where you are trying to bleed a location dry of its goods but set up a system to be able to continue to harvest from a given area forever, ideally.
I don’t know much about what goes into making a detergent sustainable and never look for it in my products
Sustainability is participating in ways that do not cause negative social or environmental impacts.
I am all for helping the environment and reducing waste.
When something is sustainable it means it is made in a way that does not harm the environment
I have a degree in sustainable planning but do know all their is to know
I am aware of what it is and how it can be utilized to help reduce waste
I know of it and I know ways to promote sustainability, but I often do not look if products I buy are sustainable
Not clear what the question is asking. “Do I somewhat agree” with the goal of using sustainable products? Yes. “Do I somewhat agree” with whether I’m familiar with the concept of sustainability? This makes no sense.
Sustainability is always the goal
I dont fall into the whole deal..i think we need to quit littering but otherwise its corporations etc that are causing problems
ive only used it a couple times
I find a lot peace in buying products that are safe and eco-friendly.
I am not sure what this question means
I know the basic concept of it and have seen ads for sheet like laundry soap but don’t know much more about it
Reducing the single use ingredients, less consumption, less waste
I know sustainability is about keeping our enviornment and resources protected.
I want to be educated but I could always learn more.
Using products that are environmentally friendly and don’t create adverse environmental effects when used (such as polluting water)
sustainable products are those that can be created and disposed of without creating excessive waste, ideally none.
In my understanding, sustainability means a product does not cause harm to the environment acutely or chronically.
I am familiar with products that try to be more environmentally friendly by creating less waste.
To be sustainable is to make decisions that do the least amount of harm to the planet and people.
I understand what sustainability is and what humans can do to be more sustainable.
I try to use sustainable products, packaged in compostable boxes, bars, products in aluminum that are refillable, products in glass. I try to avoid plastic since much of it doesn’t get recycled.
I don’t know what it means.
Good Experienci
Products with little waste or can be used in such a way that the environment can sustain it.
I’m not too familiar. I know the concept, but I’m not sure how to tell if something is actually eco friendly.
I’m aware that it is better to avoid single-use products and that products ought to be made in a way that doesn’t deplete or spoil resources.
I know what it means to be sustainable and try to protect the environment with your purchasing habits
They come in smaller biodegradable packaging
I believe sustainability is being made with products that can be reused or recycled in some way. Less chemicals and harsh cleaners making it easier to clean out of the water at sewage plants.
I’m not an expert, but generally I think everyone in modern society understands why it’s important and basic steps to take
we use natural products, minimize single use plastics, reuse or recycle items, and try to limit our consumption.
The practice of using materials and energy that is renewable so that you don’t use the last of earth’s resources
It is help with the earth
I am a professor that teaches environmental and food sustainability
I think sustainability means using current resources while still securing resources for future use.
Better for the environment
Sustainability - products which are more concentrated, more naturally derived, more natural ingredients, products packages with less plastic or recycled plastic.
I’m fairly familiar with sustainability practices - recycling, reusing, using less packaging, etc.
Im not sure what that means
It is made with little carbon footprint such as using recycled material, no harmful chemicals, used less of products to make it, easier less energy manufacturing.
i have never heard of that kind of detergent before
Sustainabilty concept means using renewable energies for production of products and eco-friendly.
Sustainability means the product is good for the environment, especially in the longer term. It means that there are ingredients that are less harsh and harmful.
sustainability means not using single-use products that will go to the dump, and instead using products made from recycled materials or are made using methods that aren’t harmful to the environment.
I understand sustainability to mean that the materials used in creating the product are easily renewable, non-toxic to the environment, and create less waste products.
products are made with renewable materials
Products that are sourced from renewable ingredients.
I think of sustainability as being processes which don’t take excessively from the earth without giving back.
Sustainability is products that are better for the environment and/or do less harmful to the environment. They are also products that are made to last longer and can be recycled.
I know that it’s based around the premise of helping the environment more than you harm it.
No sure what it would be in the concept of detergent.
A product that is made using renewable ingredients
As I live on a farm, I’m careful and aware of what I’m putting into the septic system. I’m also a retired soapmaker, so I know that a lot of the artificial chemicals found in fragrance oils are not good for the environment.
I am a biologist and eco friendly, small footprint kind of person.
I don’t know a lot about what makes laundry detergent sustainable, but I know about other products. I prefer to use detergents with less packaging or recyclable packaging.
Sustainability means using raw materials that are sourced with minimal impact to the earth, are renewable, and the end product is manufactured in a facility that tries to minimize its carbon footprint.
Sustainability refers to a net zero impact to the environment from production to waste.
no elaboration here.
Sustainability means eco friendly to me or earth friendly or chemical free even.
Sustainability are products that are eco friendly, bio degradable, natural.
What I understand about sustainable products is that these products are made from renewable or recycled parts in an effort to reduce our ever growing trash issue. Doing this reduces our carbon footprint by a ton and saves our dying planet from global heating. The reason this hasn’t completely taken off is because of dirty politics and how much more expensive it is to choose the Eco-friendly brands compared to the competition. This is the part where massive corporations such as Apple choose to create way more waste than the planet can handle at any point in time.
I like to buy and recycle
i understand that sustainability means something has been sourced from a replenishable origin. for example, trees can be regrown, therefore wood products are sustainable.
I’m familiar with concept of sustainability, but don’t always pay more for a sustainable product.
Sustainability has to do with producing and consuming goods with the least amount of negative impact on the environment.
I don’t know much about sustainability other than the fact that it’s to help the environment and keep it alive. This, along with re-using materials.
I try to live a sustainable life. I compost and try to grow my own food when I can. I try to repurpose items before throwing them out.
To save resources
I assume the product doesn’t have as many dies or harsh chemicals in it and comes in a container that is degradable or made from recycled material.
Environmentally friendly packaging and fewer chemicals that hurt the environment
Sustainability is creation of products that will not have an effect on the environment. They typically use recycled ingredients or ingredients that are sourced without harm to the environment.
I believe that I have a general understanding of sustainability; however, I think that the word “sustainable” can have different interpretations according to the product’s manufacturer or marketer.
I’m not an expert on sustainability by any means but I know what it is generally and about some aspects of it, and I have made efforts in the past to live somewhat more sustainably and contribute to related causes.
I think it has to do with something continuing to do something for a long period of time without hurting others/the environment around you. At least doing our best to try not to.
products that benefits the environment from the start and end of its life cycle
I know of the concept, but I don’t know all it entails. I know for certain it’s not as simple as mega corporations make it seem.
Sustainability is about using earths natural resources in a minimalistic and safe way to reduce the effects on earth and our environment.
I get the general idea of sustainability and being good for the environment but I couldn’t tell you exactly what makes a laundry detergent sustainable
Sustainability to me is about making sure people get what they need know without taking resources away from future generations. It is about taking enough to support everyone without going overboard or having excess, and when taking resources we do so in a way that doesn’t harm the environment.
Don’t know this concept fluently but know it addresses environmentally friendliness
Can it live or continue to move on without too much outside help
“Cleaner” ingredients, non toxic, limited plastic
Strong
It means a product that is helpful for the environment.
Sustainability in a product means that it uses the least amount of global resources
I went to school for Agriculture/Veterinary so sustainability was a huge part of my education.
sustainability is the practice of ensuring that what we consume is replenished on the planet
Am familiar with the topic but not an expert.
I’m not positive what you mean by it
Sustainable products supposedly have a lower environmental footprint and are made from renewable ingredients/components. Supposedly.
Basically sustanability is about making items that wouldn’t use a lot of earth’s resources.
I have an undergraduate degree in Environmental Studies, and a Master’s Degree in Environmental law. Sustainability has permeated my education and personal life on a number of levels.
Using less and reducing waste. Manufacturing is done as cleanly as possible
Sustainability is along the same lines of clean energy, reducing/reusing/recycling, and overall ensuring that we are not using up all of our planets resources with no back up plan.
I work on consuming less plastic products and using products that are made from recycled or renewable products. I look for Eco-Friendly labels. But I also look for products that do not have strong or chemical scents.
I have some knowledge about sustainability overall but not the full details.
I am familiar with the term and that for businesses it usually means reducing waste, reducing the amount of plastic for the container, and adopting business practices to reduce carbon emissions, but I wouldn’t say I know exactly what that entails.
Sustainability encompasses the idea of maintaining the earth for future generations, hence “sustaining” the earth
i think eco products are sustainable and overall better, however i prefer to pay less..
I know that it’s supposed to help with the environment in long term.
My understanding of sustainability for businesses and organizations is to be able to create products but also prevent the depletion of Earth’s natural resources. A big focus on sustainability is reducing carbon emissions, supporting initiatives that are helpful to the environment like recycling or biodegradable packaging.
I am familiar with sustainability, but I am now getting to the point where I feel like companies just use it as another marketing method and I don’t think they’re really building products that are really that eco-friendly and good for the environement.
When something sustainable, it is something that can be reused over and over again.
What does sustainability mean to a corporation?
That the ingredients used can either be easily replaced for future use, like plant products, or that for every ingredient used, replacements are put in place. Like planting trees for paper products.
read about it
There are a lot of elements of “sustainability” but a few things I look for are, 1) recyclable packaging that is not plastic, 2) a short ingredient list, 3) made in the USA if possible (to limit shipping emissions), 4) unscented or scented naturally
Sustainability means consuming in a more sustainable way. By consuming, I mostly mean purchasing products. One should be mindful not to overconsume, shopping is fine but it shouldn’t be excessive. It also means when buying something, one should consider eco-friendly alternatives such as buying second-hand. By considering the outcomes of our consumption, such as how much garbage we produce daily, one could get a better understanding of how our habits effect Earth.
The question asked am I familiar with sustainability and the options for the answers were agree you know disagrees lightly agree and I’m not sure how those answers fit with the question but I do believe in sustainability I think that that is a necessary thing we live on a planet with limited resources and we need to focus on ones that we use that are sustainable because what are we going to do if we don’t we’re going to use up everything this planet has and it’s going to die
It is a great product
my view on it is neutral because sometimes sustainability is not the main priority
What will last longer and won’t cause harm or pollution to the planted
I equate sustainability products to be the in the same neighborhood as organic foods.
I’m guessing sustainable is good on the enviorment
I know of the talk and how it impacts my company, but I am not extremely knowledgeable on sustainable detergent products.
It means it is non toxic
I know a lot about what things I am supposed to avoid, however not a lot about solutions.
Sustainability means better for the environment
Reduce, reuse, recycle.
I am aware of sustainable products because I am an avid hiker and backpacker.
Sustainable products aim to reduce harm to Earth. The makers of these products achieve this by formulating their products with ingredients that are not in short-supply. They also package the products in containers made from post-consumer waste. The goal is to leave natural resources untouched for longer periods of time to avoid depletion.
The concept of sustainability is to maintain something, rather than constantly using materials and generating a loss of resources.
I try to use sustainable products that are not bad for the environment when possible, and generally keep my consumption low. This means going for items with less plastic, chemicals that are bad for the environment, etc.
I understand sustainability in terms of sustaining life on planet earth by using products that are safer for our environment.
I know sustainability relates to products/processes aimed at preserving the health & longevity of the earth
It is about less damaging our environment and thinking about long-term ecological impact.
Sustainability is the act of using something with the knowledge and act that it will be able to be used later on. It’s sustainable if the product can be used without running out as quickly.
Sustainability is the practice of preserving resources and maintaining needs through economical methods. I often like to use sustainable products like towels over paper towels or replacing single-use products, like razors, straws, etc.
I think sustainability can be defined as the act or acts of someone or something that maintains if not lessens the deterioration of natural resources and the planet.

2.4 Conjoint Analysis

2.4.1 Relative Attribute Importance

2.4.2 Attribute Utilities

2.4.2.1 Sustainability

2.4.2.2 Brand

2.4.2.3 Scent

2.4.2.4 Selling Point

2.4.2.5 Price

2.4.3 Conditional Attribute Utilities

df_respondent_utilities = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/analysis script/conjoint 1.2/CBC Data/Respondent_Utilities.xlsx")
df_design_choices = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/analysis script/conjoint/CBC Data/Design_Choices.xlsx")

2.4.3.1 v.s. Demographics

2.4.3.1.1 Gender

2.4.3.1.2 Education

2.4.3.1.3 Political

2.4.3.2 v.s. Sustainability Exposure (Important!)

2.4.3.2.1 Ever used a sustainable laundry detergent

Have you ever used a sustainable laundry detergent? - Yes/No

2.4.3.2.2 Familiarity with sustainability

Are you familiar with the concept of sustainability? - 7-scale