- Ingresos Totales: $ 185,416
- Gastos Totales: $ 55,469
- Ganancias: $ 129,947 (70.1%)
- Facebook Ads: $ 7,891
- ROI Histórico: 234.3%
- Pedidos Totales: 1540
- Pedidos Entregados: 1535
- Pedidos por Entregar: 4
- Ticket Promedio: $120.8
08 July, 2024
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2024-02 | $ 926 | $ 3,302 | $ 2,376 | 72% | 256% |
| 2024-03 | $ 1,057 | $ 3,044 | $ 1,987 | 65% | 188% |
| 2024-04 | $ 1,347 | $ 2,275 | $ 928 | 41% | 69% |
| 2024-05 | $ 1,345 | $ 3,078 | $ 1,733 | 56% | 129% |
| 2024-06 | $ 1,077 | $ 4,311 | $ 3,234 | 75% | 300% |
| 2024-07 | $ 696 | $ 1,666 | $ 970 | 58% | 139% |
| Por definir | $ 0 | $ 0 | $ 0 | NaN% | NaN% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
| Ingresos | Tortas | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| Jan | $50 | $3,273 | $2,258 | $2,019 | $2,675 | 1 | 33 | 18 | 16 | 17 |
| Feb | $77 | $2,690 | $3,815 | $4,710 | $3,302 | 2 | 29 | 33 | 30 | 24 |
| Mar | $162 | $4,134 | $3,815 | $4,237 | $3,044 | 3 | 35 | 34 | 28 | 20 |
| Apr | $1,931 | $3,672 | $3,767 | $3,046 | $2,275 | 33 | 38 | 26 | 27 | 18 |
| May | $4,444 | $4,391 | $4,015 | $3,604 | $3,078 | 67 | 41 | 31 | 28 | 20 |
| Jun | $4,009 | $4,864 | $2,260 | $3,929 | $4,311 | 50 | 37 | 20 | 30 | 28 |
| Jul | $3,933 | $5,134 | $3,392 | $2,765 | $1,666 | 35 | 40 | 24 | 19 | 9 |
| Aug | $3,572 | $4,284 | $4,095 | $3,220 | $0 | 30 | 34 | 26 | 21 | 0 |
| Sep | $4,260 | $3,808 | $2,445 | $2,430 | $0 | 40 | 28 | 20 | 18 | 0 |
| Oct | $4,102 | $4,375 | $5,097 | $5,261 | $0 | 39 | 35 | 38 | 31 | 0 |
| Nov | $4,408 | $4,124 | $5,090 | $2,405 | $0 | 41 | 37 | 35 | 14 | 0 |
| Dec | $3,494 | $3,044 | $3,558 | $2,900 | $0 | 32 | 26 | 29 | 21 | 0 |
| Promedio | 2870 | 3983 | 3634 | 3377 | 1696 | 31 | 34 | 28 | 24 | 11 |
| Media | 3752 | 4129 | 3791 | 3133 | 1970 | 34 | 35 | 28 | 24 | 13 |
| Total | 34442 | 47792 | 43607 | 40526 | 20351 | 373 | 413 | 334 | 283 | 136 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||
Resumen Mes a Mes
| Precios Promedio | |||||
|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | |
| Jan | $50 | $99 | $125 | $126 | $157 |
| Feb | $38 | $93 | $116 | $157 | $138 |
| Mar | $54 | $118 | $112 | $151 | $152 |
| Apr | $59 | $97 | $145 | $113 | $126 |
| May | $66 | $107 | $130 | $129 | $154 |
| Jun | $80 | $131 | $113 | $131 | $154 |
| Jul | $112 | $128 | $141 | $146 | $185 |
| Aug | $119 | $126 | $158 | $153 | $0 |
| Sep | $106 | $136 | $122 | $135 | $0 |
| Oct | $105 | $125 | $134 | $170 | $0 |
| Nov | $108 | $111 | $145 | $172 | $0 |
| Dec | $109 | $117 | $123 | $138 | $0 |
| Promedio | 84 | 116 | 130 | 143 | 89 |
| Media | 93 | 118 | 127 | 142 | 132 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | |||||
Resumen Mes a Mes
| Propinas | Cobrado | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| Jan | $0 | $69 | $100 | $20 | $80 | 100% | 102% | 104% | 101% | 99% |
| Feb | $0 | $48 | $71 | $46 | $95 | 100% | 102% | 102% | 101% | 102% |
| Mar | $10 | $122 | $77 | $83 | $37 | 106% | 103% | 102% | 102% | 101% |
| Apr | $62 | $70 | $53 | $98 | $5 | 103% | 102% | 101% | 103% | 92% |
| May | $114 | $29 | $40 | $66 | $25 | 103% | 101% | 101% | 102% | 98% |
| Jun | $144 | $56 | $72 | $68 | $8 | 104% | 101% | 103% | 102% | 100% |
| Jul | $52 | $129 | $25 | $53 | $20 | 101% | 103% | 101% | 97% | 68% |
| Aug | $70 | $73 | $76 | $125 | $0 | 102% | 102% | 101% | 104% | 0% |
| Sep | $84 | $58 | $58 | $38 | $0 | 102% | 102% | 102% | 102% | 0% |
| Oct | $36 | $80 | $164 | $63 | $0 | 101% | 102% | 103% | 98% | 0% |
| Nov | $49 | $71 | $112 | $30 | $0 | 101% | 102% | 102% | 101% | 0% |
| Dec | $72 | $62 | $75 | $92 | $0 | 102% | 102% | 102% | 103% | 0% |
| Promedio | 58 | 72 | 77 | 65 | 22 | 1 | 1 | 1 | 1 | 1 |
| Media | 56 | 69 | 74 | 64 | 6 | 1 | 1 | 1 | 1 | 1 |
| Total | 692 | 866 | 923 | 782 | 270 | 12 | 12 | 12 | 12 | 7 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||
Compradores frecuentes
- Clientes frecuentes: 33% (64% de las tortas)
- Los clientes recurrentes, piden 3.7 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 18 | 3070 |
| Frantzcia Thelfort | 15 | 1945 |
| Monica Wanjiru | 13 | 1670 |
| Fatima | 13 | 1106 |
| Karla Ortiz | 11 | 1353 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 18 | 3070 |
| Frantzcia Thelfort | 15 | 1945 |
| Daphne | 10 | 1705 |
| Monica Wanjiru | 13 | 1670 |
| Helena Bandeira/Vania | 9 | 1430 |
| Karla Ortiz | 11 | 1353 |
| Adyonela A. | 9 | 1335 |
Ventas atribuidas por canales
| Fuente | # | Ventas | Inversión | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 902 | $111K | $4.36K | 55.3% | 25.35 | |
| Text | 184 | $22.1K | 0.00 | ||
| 176 | $20.9K | $3.52K | 44.7% | 5.92 | |
| Na | 129 | $15.4K | 0.00 | ||
| 119 | $15.5K | 0.00 | |||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [-10,4] | 2.6 days | 424 | 28% |
| (4,9] | 6.8 days | 413 | 27% |
| (9,16] | 13.0 days | 324 | 21% |
| (16,7.3e+03] | 59.0 days | 378 | 25% |
Conclusiones
¡MCE es todo un éxito!
¡Maru es la mejor vendedora del mundo!