- Ingresos Totales: $ 169,616
- Gastos Totales: $ 48,939
- Ganancias: $ 120,677 (71.1%)
- Facebook Ads: $ 7,891
- ROI Histórico: 246.6%
- Pedidos Totales: 1432
- Pedidos Entregados: 1421
- Pedidos por Entregar: 11
- Ticket Promedio: $119.4
02 February, 2024
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Pedidos | Ingresos | Ticket | Cobrado |
|---|---|---|---|---|
| 2023-09 | 18 | $ 2,430 | $ 135 | 100% |
| 2023-10 | 31 | $ 5,261 | $ 169.71 | 97% |
| 2023-11 | 14 | $ 2,405 | $ 171.79 | 100% |
| 2023-12 | 21 | $ 2,900 | $ 138.1 | 100% |
| 2024-01 | 16 | $ 2,555 | $ 159.69 | 96% |
| 2024-02 | 11 | $ 1,338 | $ 121.64 | 57% |
| 2024-03 | 2 | $ 510 | $ 255 | 73% |
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2023-09 | $ 1,009 | $ 2,430 | $ 1,421 | 58% | 141% |
| 2023-10 | $ 1,151 | $ 5,261 | $ 4,110 | 78% | 357% |
| 2023-11 | $ 917 | $ 2,405 | $ 1,488 | 62% | 162% |
| 2023-12 | $ 1,124 | $ 2,900 | $ 1,776 | 61% | 158% |
| 2024-01 | $ 1,042 | $ 2,555 | $ 1,513 | 59% | 145% |
| 2024-02 | $ 0 | $ 1,338 | $ 1,338 | 100% | Inf% |
| 2024-03 | $ 0 | $ 510 | $ 510 | 100% | Inf% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
| Ingresos | Tortas | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| Jan | $50 | $3,273 | $2,258 | $2,019 | $2,555 | 1 | 33 | 18 | 16 | 16 |
| Feb | $77 | $2,690 | $3,815 | $4,710 | $1,338 | 2 | 29 | 33 | 30 | 11 |
| Mar | $162 | $4,134 | $3,815 | $4,237 | $510 | 3 | 35 | 34 | 28 | 2 |
| Apr | $1,931 | $3,672 | $3,767 | $3,046 | $0 | 33 | 38 | 26 | 27 | 0 |
| May | $4,444 | $4,391 | $4,015 | $3,604 | $0 | 67 | 41 | 31 | 28 | 0 |
| Jun | $4,009 | $4,864 | $2,260 | $3,929 | $0 | 50 | 37 | 20 | 30 | 0 |
| Jul | $3,933 | $5,134 | $3,392 | $2,765 | $0 | 35 | 40 | 24 | 19 | 0 |
| Aug | $3,572 | $4,284 | $4,095 | $3,220 | $0 | 30 | 34 | 26 | 21 | 0 |
| Sep | $4,260 | $3,808 | $2,445 | $2,430 | $0 | 40 | 28 | 20 | 18 | 0 |
| Oct | $4,102 | $4,375 | $5,097 | $5,261 | $0 | 39 | 35 | 38 | 31 | 0 |
| Nov | $4,408 | $4,124 | $5,090 | $2,405 | $0 | 41 | 37 | 35 | 14 | 0 |
| Dec | $3,494 | $3,044 | $3,558 | $2,900 | $0 | 32 | 26 | 29 | 21 | 0 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||
Compradores frecuentes
- Clientes frecuentes: 31% (62% de las tortas)
- Los clientes recurrentes, piden 3.6 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 13 | 2230 |
| Monica Wanjiru | 12 | 1510 |
| Fatima | 12 | 986 |
| Renée Smith | 11 | 965 |
| Daphne | 10 | 1705 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 13 | 2230 |
| Daphne | 10 | 1705 |
| Monica Wanjiru | 12 | 1510 |
| Karla Ortiz | 10 | 1253 |
| Frantzcia Thelfort | 10 | 1185 |
| Helena Bandeira/Vania | 7 | 1180 |
| Erika Mack | 9 | 1160 |
Ventas atribuidas por canales
| Fuente | # | Ventas | Inversión | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 839 | $101K | $4.36K | 55.3% | 23.20 | |
| 173 | $20.3K | $3.52K | 44.7% | 5.77 | |
| Text | 157 | $18.3K | 0.00 | ||
| Na | 120 | $14.1K | 0.00 | ||
| 113 | $14.5K | 0.00 | |||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [-10,4] | 2.6 days | 396 | 28% |
| (4,9] | 6.8 days | 383 | 27% |
| (9,16] | 13.0 days | 301 | 21% |
| (16,7.3e+03] | 61.0 days | 352 | 25% |
Conclusiones
¡MCE es todo un éxito!
¡Maru es la mejor vendedora del mundo!