Lab 3.1

Elise Bosma

Visualizing the Data

     Fresh             Milk      
 Min.   :     3   Min.   :   55  
 1st Qu.:  3128   1st Qu.: 1533  
 Median :  8504   Median : 3627  
 Mean   : 12000   Mean   : 5796  
 3rd Qu.: 16934   3rd Qu.: 7190  
 Max.   :112151   Max.   :73498  

Creating A Table by Distribution Channel


  1   2 
298 142 

Create the Plot

Interpretation

The chart visualizes the relationship between Fresh and Milk. Fresh is located on the x-axis, whereas Milk is located on the y-axis. The dots are separated into two colors: red and blue. The red dots represent channel one, and the blue dots represent channel two. When analyzing the graph, the data clusters around the zero intersection. However, the Fresh variable favors channel one (red) with the cluster expanding horizontally along the x-axis. In contrast, channel two (blue) extends vertically along the y-axis. It does not extend as far, but it is clear that Milk has a tendency to favor distribution channel two.

Improvements

After consulting my teammates, I changed various aspects within my file. I scaled my final chart and added dollar signs to represent annual spending. In addition, I identified the channels as hotel and retail. This improved overall chart clarity and transparency of the data. I also added a chart that visualized the count for each distribution channel. Finally, I put a title above the summary data of each variable.