Customers

Summary Measures for Frozen and Delicassen Categories

     Frozen          Delicassen     
 Min.   :   25.0   Min.   :    3.0  
 1st Qu.:  742.2   1st Qu.:  408.2  
 Median : 1526.0   Median :  965.5  
 Mean   : 3071.9   Mean   : 1524.9  
 3rd Qu.: 3554.2   3rd Qu.: 1820.2  
 Max.   :60869.0   Max.   :47943.0  

Scatterplot: Purchases of Frozen and Delicassen Food by Channel

Interpretation

It seems that the majority of the people are spending more on frozen food and less in the deli category in both channels. There is a small group of the hotel, restaurant, and cafe businesses that are spending a higher amount in the frozen section and but still a very low or next to nothing in the deli. On the other end, there are a few observations from both channels that are spending less on the frozen but it looks like a little more on the deli section. I see there are 3 major outliers. Two of them are the hotels, restaurants and cafe that are spending a significant amount on the frozen food and the other is spending a significant amount in both categories.