Introduction to Me!

My name is Lily. Currently, I am a third-year student in Business Analytics and Operation Management at the University of Cincinnati. I’m from Hanoi, Vietnam, and I’m hoping to have R in my skill set for future professions. I’m the operations lead at the Bearcat Solar Car Club, where our mission is to build a racing car powered by solar energy. The race will be two years from now, so we’re taking our time carefully to build up the car and make sure it meets all the requirements to race.

Academic Background

University of Cincinnati, Carl H. Lindner College of Business

B.S. Business Analytics & B.B.A. Operations Management

Professional Background

Currently, I’m serving my internship as a Digital Analyst at Orchard Digital Marketing. In this dynamic position, my responsibilities encompass a range of analytical tasks and strategic contributions:

  • Integration of structured and unstructured datasets using SQL & Python, with a focus on enhancing data processing efficiency.

  • Development and monitoring of Google Tag Manager for tracking user interactions, contributing to robust data collection.

  • Building data pipelines to seamlessly integrate live data sources from Meta, TikTok, Pinterest into CRM systems and databases.

  • Creation of interactive data visualizations in Looker, Power BI for key clients such as DHL, Kroger, and LCS, providing actionable insights.

  • Conducting research on digital measurement best practices to drive and support ongoing digital transformation efforts.

I also work an Co-Op at RWI Logistics LLC as an Operations & Business Analyst Co-Op. I played a crucial role in operational analytics and business intelligence and learn more about supply chain and logistics for retail customers

Experience with R

While I have had valuable experience in SQL and Python before, my understanding with R is rather limited. I have done a few test for a project in R to support specific tasks, but my overall experience with the language is not as advanced as in other areas. I hope I can improve my R skill through this class!