| 1/10 |
1 |
Wed |
Introduction |
Chapter 1 |
|
| 1/12 |
2 |
Fri |
R Basics |
Handout |
|
| 1/17 |
3 |
Wed |
R Basics |
Handout |
|
| 1/19 |
4 |
Fri |
R Basics |
Handout |
|
| 1/24 |
5 |
Wed |
MP1: Consumer Heterogeneity |
Chapter 2 |
|
| 1/26 |
6 |
Fri |
Cluster Analysis for Segmentation |
Chapter 3 |
|
| 1/31 |
7 |
Wed |
Discriminant Analysis for Targeting |
Chapter 4 |
Replication: Cluster Analysis |
| 2/2 |
8 |
Fri |
Perceptual Map for Positioning |
Chapter 5 |
Replication: Discriminant Analysis |
| 2/7 |
9 |
Wed |
Case 1 Preparation |
Handout |
Replication: Perceptual Map |
| 2/9 |
10 |
Fri |
MP2: All Customers Change |
Chapter 6 |
|
| 2/14 |
11 |
Wed |
RFM Analysis |
Chapter 7 |
Case 1 Submission |
| 2/16 |
12 |
Fri |
Logistic Regression |
Chapter 8 |
Replication: RFM |
| 2/21 |
13 |
Wed |
Case 2 Preparation |
Handout |
Replication: Logistic Regression |
| 2/23 |
|
Fri |
Mid Term |
|
|
| 2/28 |
14 |
Wed |
MP3: All Competitors React |
Chapter 10 |
Case 2 Submission |
| 3/1 |
15 |
Fri |
Survey Design & Factor Analysis 1 |
Chapter 11 |
|
| 3/6 |
16 |
Wed |
Survey Design & Factor Analysis 2 |
Chapter 11 |
|
| 3/8 |
17 |
Fri |
Conjoint Analysis 1 |
Chapter 12 |
|
| 3/13 |
18 |
Wed |
Conjoint Analysis 2 |
Chapter 12 |
Replication: Factor Analysis |
| 3/15 |
19 |
Fri |
Bass Model |
Chapter 13 |
|
| 3/20 |
|
Wed |
Spring Break - No class |
|
|
| 3/22 |
|
Fri |
Spring Break - No class |
|
|
| 3/27 |
20 |
Wed |
Case 3 Preparation |
Handout |
Replication: Conjoint Analysis |
| 3/29 |
|
Fri |
Good Friday - No Class |
|
|
| 4/3 |
21 |
Wed |
MP4: All Resources Are Limited |
Chapter 14 |
Replication: Bass Model |
| 4/5 |
22 |
Fri |
Marketing Mix Model 1 |
Chapter 15 |
|
| 4/10 |
23 |
Wed |
Marketing Mix Model 2 |
Chapter 15 |
|
| 4/12 |
24 |
Fri |
Experiments 1 |
Chapter 16 |
Replication: Marketing Mix Model |
| 4/17 |
25 |
Wed |
Experiments 2 |
Chapter 16 |
|
| 4/19 |
26 |
Fri |
Case 4 Preparation |
Handout |
Replication: Experiments |
| 4/24 |
27 |
Wed |
Special Topics |
|
Case 4 submission |
| 4/26 |
28 |
Fri |
Special Topics |
|
|
| 5/1 |
29 |
Wed |
Wrap-up |
|
|