library(xlsx)
Data <- read.xlsx(file.choose(“Data.xlsx”), sheetIndex =1, header =T)
knitr::kable(Data)
| Date | DoW | X | Subject | Reading | Homework.Due |
|---|---|---|---|---|---|
| 2024-01-10 | Wed | 1 | Introduction | Chapter 1 | |
| 2024-01-12 | Fri | 2 | R Basics | Handout | |
| 2024-01-17 | Wed | 3 | R Basics | Handout | |
| 2024-01-19 | Fri | 4 | R Basics | Handout | |
| 2024-01-24 | Wed | 5 | MP1: Consumer Heterogeneity | Chapter 2 | |
| 2024-01-26 | Fri | 6 | Cluster Analysis for Segmentation | Chapter 3 | |
| 2024-01-31 | Wed | 7 | Discriminant Analysis for Targeting | Chapter 4 | Replication: Cluster Analysis |
| 2024-02-02 | Fri | 8 | Perceptual Map for Positioning | Chapter 5 | Replication: Discriminant Analysis |
| 2024-02-07 | Wed | 9 | Case 1 Preparation | Handout | Replication: Perceptual Map |
| 2024-02-09 | Fri | 10 | MP2: All Customers Change | Chapter 6 | |
| 2024-02-14 | Wed | 11 | RFM Analysis | Chapter 7 | Case 1 Submission |
| 2024-02-16 | Fri | 12 | Logistic Regression | Chapter 8 | Replication: RFM |
| 2024-02-21 | Wed | 13 | Case 2 Preparation | Handout | Replication: Logistic Regression |
| 2024-02-23 | Fri | Mid Term | |||
| 2024-02-28 | Wed | 14 | MP3: All Competitors React | Chapter 10 | Case 2 Submission |
| 2024-03-02 | Sat | 15 | Survey Design & Factor Analysis 1 | Chapter 11 | |
| 2024-03-07 | Thu | 16 | Survey Design & Factor Analysis 2 | Chapter 11 | |
| 2024-03-09 | Sat | 17 | Conjoint Analysis 1 | Chapter 12 | |
| 2024-03-14 | Thu | 18 | Conjoint Analysis 2 | Chapter 12 | Replication: Factor Analysis |
| 2024-03-16 | Sat | 19 | Bass Model | Chapter 13 | |
| 2024-03-21 | Thu | Spring Break - No class | |||
| 2024-03-23 | Sat | Spring Break - No class | |||
| 2024-03-28 | Thu | 20 | Case 3 Preparation | Handout | Replication: Conjoint Analysis |
| 2024-03-30 | Sat | Good Friday - No Class | |||
| 2024-04-04 | Thu | 21 | MP4: All Resources Are Limited | Chapter 14 | Replication: Bass Model |
| 2024-04-06 | Sat | 22 | Marketing Mix Model 1 | Chapter 15 | |
| 2024-04-11 | Thu | 23 | Marketing Mix Model 2 | Chapter 15 | |
| 2024-04-13 | Sat | 24 | Experiments 1 | Chapter 16 | Replication: Marketing Mix Model |
| 2024-04-18 | Thu | 25 | Experiments 2 | Chapter 16 | |
| 2024-04-20 | Sat | 26 | Case 4 Preparation | Handout | Replication: Experiments |
| 2024-04-25 | Thu | 27 | Special Topics | Case 4 submission | |
| 2024-04-27 | Sat | 28 | Special Topics | ||
| 2024-05-02 | Thu | 29 | Wrap-up |