1 Pilot Information

Recruiting Platform: Prolific
Survey Platform: Sawtooth
Date: 12/4/2023 (all survey completed in the same day)
Number Completed: 50
Expense: $100
Survey Design [link]
Duke IRB [link]
Survey Link [link]

2 Analysis

2.1 High Level Summary

2.1.1 Takeaways

2.1.1.1 This pilot presented results from previous literature. For example:

People are willing to pay more for sustainable products, where “sustainability” has positive utility.
Sustainability provides more utility to females than males.
“Price” is identified as the most important attribute.

2.1.1.2 This pilot tested our setup. For example:

Brands: Our goal was to encompass large, medium, and small brands. The results demonstrated the viability of our brand choices: 92% of participants used Tide, 30% used Seventh Generation, and 2% used 9 Elements.

2.1.1.3 Past purchase behaviors

Most people have purchased eco-friendly products before, including hand-wash products, dishwashing detergent, and toilet paper.
Half of the participants have used sustainable laundry detergent before, and all gave a ‘neutral’ or higher rating. (This may be because people who tried green laundry detergent have a positive prior belief.)
Here are some comments from people who have used sustainable laundry detergent before (mentioning that green detergent is not as powerful as regular options):
- “We prefer products that are scent-free, eco-friendly, and vegan. Luckily, we don’t have kids or teenagers, so these products work well generally. Although we still find we sometimes need a stain remover addition to really clean the clothes, especially white clothes.”
- I don’t feel strongly about it in use. I’m most likely to buy the cheapest scent-free option available, then the cheapest if no scent-free option is available. I’ll get it if it says that it is better for the environment, but I’m more focused on other factors. I think putting the weight of keeping the environment healthy onto disconnected consumers is nonsense and that I cannot make that impact by buying the correct products. I also tend to doubt the marketing claims of products that say they are more environmentally-friendly.
- “It washed pretty well and I love the fact that it typically gets the stain out. I don’t think it works as sell as regular tide or something similar to that but does get the job done. I like to use things that are less harsh on the skin and the environment so it is worth it.”
- “I find that eco-friendly detergent typically doesn’t work as well as non-eco friendly detergent. I also find that sometimes they have harmful chemicals to you but not necessarily the environment.”

2.1.1.4 People’s utility in laundry detergent

Big brands (e.g., Tide) bring positive utility, while smaller brands (such as Seventh Generation and 9 Elements) bring negative utility.
People are more concerned about the ‘basic’ functionality of laundry detergent, including stain, sweat, and odor removal. (Remove the ‘Selling Point’ attribute in the next pilot’s conjoint analysis.)
Males are more careful about price, brand, and selling point.
Individuals who have used sustainable laundry detergent are less concerned about “brand” but more about “sustainability.”
Those familiar with the concept of sustainability care less about “brand” but more about “sustainability.”

2.1.2 Potential To-Dos for Pilot 2’s Experimental Design

Remove the “Selling Point” attribute in conjoint analysis.
We don’t know the “positive” comment is function-wise or green-wise, so
- Adjust the survey flow and design questions to ask everyone the experience_green_detergent and sustainability_familiarity.
- Ask “how effective (stain/odor removal)” instead of “overall experience”. (7 points)
  - 1st question: how effective
  - 2nd question: compared to a normal product, how effective (less than, better than,…)
- In the future, consider finding a quantitative method to measure the extent to which the increased overall experience is (or is not) attributed to the heightened preference for sustainability.

# Load packages
pacman::p_load(DT, estimatr, kableExtra, readr, reshape2, tidyverse, dplyr, xtable, dataMaid, ggcorrplot, ggmap, rpart, rpart.plot, pollster, RColorBrewer, hrbrthemes, janitor, purrr, gridExtra, cowplot, rcompanion, texreg, compareGroups, multcomp, openxlsx, knitr)

set.seed(27707)

library(dplyr)

2.2 Data

In this section, we aim to obtain all completed survey and remove all unnecessary columns.

## Data Loading and Merging
df_prolific = read.csv("/Users/dylansha/Desktop/Pilot 1 Analysis/data/prolific_v1.csv")
df_sawtooth = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/data/sawtooth_v1.xlsx")

## Prolific Data Cleaning
df_prolific_cleaned = df_prolific %>%
  filter(Status == 'APPROVED')

## Sawtooth Data Cleaning
df_sawtooth_cleaned = df_sawtooth %>%
  filter(PROLIFICPID %in% df_prolific_cleaned$Participant.id) %>%
  filter(Respondent.Status == 'Complete') %>% 
  rename(Participant.id = PROLIFICPID)

df_full = merge(df_prolific_cleaned, df_sawtooth_cleaned, by = "Participant.id", all = TRUE)

df_full_clean = df_full %>%
  dplyr::select(-Participant.id, 
                -Submission.id, 
                -Status, 
                -Started.at, 
                -Completed.at, 
                -Reviewed.at, 
                -Archived.at, 
                -Time.taken,
                -Completion.code,
                -Total.approvals,
                -Country.of.residence,
                -Country.of.birth,
                -Language,
                -Student.status,
                #-Record.ID,
                -Respondent.Status,
                -`Start.Time.(UTC)`,
                -`End.Time.(UTC)`,
                -`Elapsed.Time.(hh:mm:ss)`,
                -STUDYID,
                -SESSIONID,
                -Q3,
                -Last.Question.Seen) %>%
  rename(Age_Prolific = Age,
         Sex_Prolific = Sex,
         Ethnicity_Prolific = Ethnicity.simplified,
         Nationality_Prolific = Nationality,
         Employment_Prolific = Employment.status,
         if_bought_green_product = `Other.Question.1`,
         examples_bought_green_product = `Other.Question.1.-.yes`,
         if_bought_green_detergent = `Other.Question.2`,
         experience_green_detergent = `Other.Question.2.-.yes.-.1`,
         experience_green_detergent_explain = `Other.Question.2.-.yes.-.2`,
         brands_used_Tide = `Other.Question.3_1`,
         brands_used_SG = `Other.Question.3_2`,
         brands_used_9E = `Other.Question.3_3`,
         brands_used_None = `Other.Question.3_4`,
         sustainability_familiarity = `Other.Question.4`,
         sustainability_familiarity_explain = `Other.Question.4.-.explain`,
         Gender_Survey = `Demographic.-.gender`,
         Gender_Survey_other = `Demographic.-.gender_4_TextEntry`,
         Age_Survey = `Demographic.-.age`,
         Education_Survey = `Demographic.-.education`,
         Political_Survey = `Demographic.-.political`,
         Political_Survey_other = `Demographic.-.political_4_TextEntry`
         ) %>%
  mutate(if_bought_green_product = case_when(
    if_bought_green_product == 1 ~ 1,
    if_bought_green_product == 2 ~ 0
  )) %>%
  mutate(if_bought_green_detergent = case_when(
    if_bought_green_detergent == 1 ~ 1,
    if_bought_green_detergent == 2 ~ 0
  )) %>%
  mutate(Gender_Survey = case_when(
    Gender_Survey == 1 ~ "Female",
    Gender_Survey == 2 ~ "Male",
    Gender_Survey == 3 ~ "Non-binary"
  )) %>%
  dplyr::select(-Gender_Survey_other) %>% ## nobody answered
  mutate(Education_Survey = case_when(
    Education_Survey == 1 ~ "Less than high school",
    Education_Survey == 2 ~ "High school",
    Education_Survey == 3 ~ "Incomplete college",
    Education_Survey == 4 ~ "Associate’s Degree (AA)",
    Education_Survey == 5 ~ "Bachelor’s Degree (BA, BS, BBA)",
    Education_Survey == 6 ~ "Master’s Degree (MA, MS, MBA)",
    Education_Survey == 7 ~ "Doctor’s Degree (Ph.D., JD, MD)"
  )) %>%
  mutate(Political_Survey = case_when(
    Political_Survey == 1 ~ "Republican",
    Political_Survey == 2 ~ "Democrat",
    Political_Survey == 3 ~ "Independent",
    Political_Survey == 4 ~ "Other"
  )) %>%
  dplyr::select(-Age_Survey) %>% ## duplicate with Age_Prolific, values are almost identical
  dplyr::select(-Sex_Prolific) %>% ## duplicate with Gender_Survey
  rename(
    Age = Age_Prolific,
    Gender = Gender_Survey,
    Ethnicity = Ethnicity_Prolific,
    Nationality = Nationality_Prolific,
    Employment = Employment_Prolific,
    Education = Education_Survey,
    Political = Political_Survey,
    Political_other = Political_Survey_other
  ) %>% ## reorder columns
  dplyr::select(
    Record.ID,
    Age, Gender, Education, Employment, Political, Political_other, Ethnicity, Nationality, ## demographics
    if_bought_green_product, examples_bought_green_product, ## green product related
    if_bought_green_detergent, experience_green_detergent, experience_green_detergent_explain, brands_used_Tide, brands_used_SG, brands_used_9E, brands_used_None, ## green laundry detergent related
    sustainability_familiarity, sustainability_familiarity_explain ## sustainability_familiarity
    )

What we have in the cleaned data:

Demographics:

Age
Gender
Education
Employment
Political
Political_other
Ethnicity
Nationality

Past purchase behaviors:

if_bought_green_product: “Have you ever purchased eco-friendly products?”
examples_bought_green_product: “Please provide one or two examples of such products.”
if_bought_green_detergent: “Have you ever used a sustainable laundry detergent?”
experience_green_detergent: “On a scale from 1 to 7, please describe your experience with it.”
experience_green_detergent_explain: “Could you explain more?”
brands_used_Tide: “Have you used any of the following laundry detergent brands?”
brands_used_SG: “Have you used any of the following laundry detergent brands?”
brands_used_9E: “Have you used any of the following laundry detergent brands?”
brands_used_None: “Have you used any of the following laundry detergent brands?”

Sustainability concept familiarity:

sustainability_familiarity: “Are you familiar with the concept of sustainability?”
sustainability_familiarity_explain: “Could you explain more?”

2.3 Descriptive Analysis

## write_csv(df_sawtooth_cleaned, "IDs.csv")

2.3.1 Demographics

2.3.1.1 Gender

# Calculate percentages
percentage_data <- df_full_clean %>%
  group_by(Gender) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Gender, y = percentage, fill = Gender)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Gender", x = "Gender", y = "Percentage(%)") +
  theme_minimal()

2.3.1.2 Age

df_full_clean$Age = as.numeric(df_full_clean$Age)
# Create age groups
df_full_clean$Age_Group <- cut(df_full_clean$Age, breaks = seq(18, 80, by = 10), include.lowest = TRUE, labels = FALSE)
df_full_clean = df_full_clean %>% mutate(Age_Group = case_when(
    Age_Group == 1 ~ "18-27",
    Age_Group == 2 ~ "28-37",
    Age_Group == 3 ~ "38-47",
    Age_Group == 4 ~ "48-57",
    Age_Group == 5 ~ "58-67",
    Age_Group == 6 ~ "68-75"
  ))
  

# Calculate the percentage of each age group
percentage_data <- df_full_clean %>%
  group_by(Age_Group) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Plot a bar chart with percentages and count labels
ggplot(percentage_data, aes(x = as.factor(Age_Group), y = percentage, fill = as.factor(Age_Group))) +
  geom_bar(stat = "identity", position = "dodge", width = 0.7) +
  geom_text(aes(label = paste0(count)),
            position = position_dodge(width = 0.7), vjust = -0.5) +
  labs(title = "Distribution of Age", x = "Age Group", y = "Percentage") +
  theme_minimal() + 
  guides(fill = guide_legend(title = "Age"))

2.3.1.3 Education

df_full_clean$Education <- factor(df_full_clean$Education, levels = c("Less than high school", "High school", "Incomplete college", "Associate’s Degree (AA)", "Bachelor’s Degree (BA, BS, BBA)", "Master’s Degree (MA, MS, MBA)", "Doctor’s Degree (Ph.D., JD, MD)"))

percentage_data <- df_full_clean %>%
  group_by(Education) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Education, y = percentage, fill = Education)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Education", x = "Education", y = "Percentage(%)") +
  theme_minimal() +
  scale_x_discrete(labels = c("High school" = "HS", "Incomplete college" = "Incomplete", "Associate’s Degree (AA)" = "AA", "Bachelor’s Degree (BA, BS, BBA)" = "Bachelor’s", "Master’s Degree (MA, MS, MBA)" = "Master’s"))

2.3.1.4 Employment

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Employment != 'DATA_EXPIRED') %>%
  group_by(Employment) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Employment, y = percentage, fill = Employment)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Employment", x = "Employment", y = "Percentage(%)") +
  theme_minimal() +
  scale_x_discrete(labels = c("Not in paid work (e.g. homemaker', 'retired or disabled)" = "Not in paid work"))

2.3.1.5 Ethnicity

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Ethnicity != 'DATA_EXPIRED') %>%
  group_by(Ethnicity) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Ethnicity, y = percentage, fill = Ethnicity)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Ethnicity", x = "Ethnicity", y = "Percentage(%)") +
  theme_minimal()

2.3.1.6 Political

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Political != 'DATA_EXPIRED') %>%
  group_by(Political) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Political, y = percentage, fill = Political)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Political", x = "Political", y = "Percentage(%)") +
  theme_minimal()

What includes in “Other”?

Socialist
Independent lean left
None

2.3.1.7 Nationality

# Calculate percentages
percentage_data <- df_full_clean %>%
  filter(Nationality != 'DATA_EXPIRED') %>%
  group_by(Nationality) %>%
  summarise(count = n()) %>%
  mutate(percentage = count / sum(count) * 100)

# Create a bar chart with percentages and count labels using ggplot2
ggplot(percentage_data, aes(x = Nationality, y = percentage, fill = Nationality)) +
  geom_bar(stat = "identity", width = 0.5, position = position_dodge(width = 0.6)) +
  geom_text(aes(label = paste0(count)), position = position_dodge(width = 0.6), vjust = -0.5) +
  labs(title = "Distribution of Nationality", x = "Nationality", y = "Percentage(%)") +
  theme_minimal()

2.3.2 Past purchase behaviors (sustainable products)

2.3.2.1 Have you ever purchased eco-friendly products?

If Yes: Please provide one or two examples of such products.

library(wordcloud)

# Create a word cloud
wordcloud(words = df_full_clean$examples_bought_green_product, min.freq = 1, scale = c(3, 0.5),
          colors = brewer.pal(8, "Dark2"))

kable(df_full_clean$examples_bought_green_product, format = "html", escape = FALSE, col.names = c("Answers:")) %>%
  kable_styling("striped", full_width = FALSE) %>%
  scroll_box(width = "100%", height = "400px")

Answers:
I buy detergent, deodorant, fabric softener.
Refillable soap dispensers
I recently purchased bug spray from Amazon for home use. The product advertised as eco friendly biodegradable.
I use Seventh Generation for dish washing, and I use eco-friendly detergent sheets for my laundry.
Seventh Generation
I like the laundry sheets, like Earth Breeze and Tru Earth. I’ve used Tru Earth before and loved it. I also like Seventh Generation products and have used their cleaning products and laundry products before.
Laundry detergent. Compostable disposable plates.
Dish detergent De-greaser cleaners
all purpose cleaner face wash
tampons tooth brush
I have purchased dishwashing soap with organic ingredients and also laundry softener with organic ingredients.
Sustainably sourced lumber, clothing made of recycled materials
I bought the windex and scrubbing bubbles that is a concentrated mix. I also bought clean cult
Paper towels made from recycled paper Computer printer paper - recycled
I purchase eco friendly bio degradable trash bags as well as eco friendly shampoo and conditioner.
Cups and Bottles
I buy my hand soap in bulk and use a reusable dispenser, I buy sunscreen that is safe for marine life
We buy Seventh Generation usually. We have also tried and liked Dropps.
Eco friendly products such as dish washing detergent, body soaps, food packaging, and laundry detergents. Also a pair of sandals made with soy.
Toilet paper, reusable bags
Eco friendly pasture raised meat
I try to use reusable water bottles instead of plastic.
Seventh Generation laundry soap (fragrance free) Seventh Generation dishwashing soap (fragrance free) Ingredient Matter Laundry Soap (fragrance free powder)
I’ve occasionally bought laundry detergent and other soaps that were marketed as more eco-friendly than the competition. I’ve also brought food labeled as being better for the environment.
Mrs meyers, seven generations
Seventh Generation 9 Elements
Window cleaner
NA
Cleaning supplies, reusable food bags
Seventh generation hand soap, seventh generation paper towel Eco friendly light bulbs.
Eco Detergent- no smell and it didn’t wash away the stains and made the cloths feel hard.
Mrs Meyer’s liquid soaps Dr. Bronner’s liquid soaps
Laundry detergent sheets, Household cleaners, a hybrid vehicle, solar water heater
Re-usable straws, water bottles, and bags.
eco friendly sponges and household cleaning products
Bamboo toilet paper
Method Mrs Meyers
I have purchased shampoo and conditioner bars as well as natural deodorant.
reusable items (beeswax wrappers, refillable toothpaste bites, etc.) and eco-friendly brands of everyday items like phone cases, makeup, clothes, etc.
Seventh Generation laundry detergents ECOS laundry detergents
soap, dish towels
publix version of eco friendly chlorine bleach and also their kitchen cleaner
I feel it’s mostly a marketing buzzword and I doubt the impact eco-friendly products will ultimately have so I don’t pay too much attention, all things the same I would still pick the eco-friendly version Examples: laundry detergent, dish soap
I buy eco friendly paper plates.
Eco friendly paper towels and toilet paper
Seventh generation soap and detergent Composting bags
laptop bag made from recycled plastic dog chew toy made from recycled materials
Tide
Soap
Murphy’s Oil Soap, Scott recycled toilet paper (now discontinued)

2.3.3 Past purchase behaviors (sustainable laundry detergent)

2.3.3.1 Have you ever used a sustainable laundry detergent?

2.3.3.2 On a scale from 1 to 7, please describe your experience with it.

Could you explain more?

library(wordcloud)

# Create a word cloud
wordcloud(words = df_full_clean$experience_green_detergent_explain, min.freq = 1, scale = c(3, 0.5),
          colors = brewer.pal(8, "Dark2"))

kable(df_full_clean$experience_green_detergent_explain[!is.na(df_full_clean$experience_green_detergent_explain)], format = "html", escape = FALSE, col.names = c("Answers:")) %>%
  kable_styling("striped", full_width = FALSE) %>%
  scroll_box(width = "100%", height = "400px")

Answers:
It is detergent sheets that don’t cost a bunch, get my clothes clean, and there isn’t a plastic bottle to recycle, toss, or throw away.
I loved it. They made my laundry smell fresh and clean and they were so easy to use. I didn’t get skin irritation when I used the laundry sheets like I would with regular detergent. I love how practical they are and that there’s no plastic waste. My issue is that I hate having to order it online. I wish they would carry them in stores.
I don’t remember it well. I usually get Tide because that is what my family has always used.
i dont really remember but i remember the quality was much different than i was used to
I have used a laundry softener with organic and gentle ingredients, but I wish it had a more intense scent.
I felt like it worked pretty well but could have been a little more effective.
We prefer products that are scent-free, eco-friendly, and vegan. Luckily, we don’t have kids or teenagers, so these products work well generally. Although we still find we sometimes need a stain remover addition to really clean the clothes, especially white clothes.
The eco friendly detergent seemed to work on my clothes just as good as the conventional brands I’ve used. It cleaned the clothes well.
I didn’t see any positive or negative effects from it
It was something a housemate had purchased, it worked as well as anything else
I don’t feel strongly about it in use. I’m most likely to buy the cheapest scent-free option available, then the cheapest if no scent-free option is available. I’ll get it if it says that it is better for the environment, but I’m more focused on other factors. I think putting the weight of keeping the environment healthy onto disconnected consumers is nonsense and that I cannot make that impact by buying the correct products. I also tend to doubt the marketing claims of products that say they are more environmentally-friendly.
I find that eco friendly detergents are less likely to be irritating to my skin.
I love the fact that I can use detergent that doesn’t have artificial stuff in it. I live on a solar powered three acre farm and all the liquid from the washing machine goes to the septic tank and then out to a septic lagoon that we have on our property where wastes are broken down under sun and fresh air. It’s nice to know that I can use sustainable laundry detergents because in my case, the sewer that it goes to is privately owned by me and my husband. We live in rural Missouri and there’s no sewer processing plant that goes from our farm to that plant. Everything is handled on our land.
The detergent I’ve purchased in tearable-sheet form cleans well but it sometimes leaves a residue on dark clothing, as if the sheet didn’t fully dissolve during the wash. I’ve used sustainable brands of liquid detergents as well, and I like those. To me, if the product works well and is eco-friendly, I’ll pay more for it.
I tried a laundry detergent that claimed to be eco friendly as well as scent free. It worked well.
It didn’t feel any different
I like more eco friendly options. The detergent seemed to be more natural and less toxic than regular brands. The scent was not too overpowering as well.
it preformed about as well as a regular laundry detergent would, and it was about the same price since it was on sale, so it was a slightly positive experience because it was sustainable and seemed to have no other drawbacks compared to the regular kind.
It washed pretty well and I love the fact that it typically gets the stain out. I don’t think it works as sell as regular tide or something similar to that but does get the job done. I like to use things that are less harsh on the skin and the environment so it is worth it.
See previous answer, I feel it’s more a marketing buzzword but I do care about the environment
It doesnt contain all of the scents and dyes , which helps with allergies.
I find that eco-friendly detergent typically doesn’t work as well as non-eco friendly detergent. I also find that sometimes they have harmful chemicals to you but not necessarily the environment.
Preferred unscented
I was happy if my clothes were clean and I got a good deal, not with other aspects

2.3.3.3 Have you used any of the following laundry detergent brands?

2.3.4 Sustainability concept familiarity

2.3.4.1 Are you familiar with the concept of sustainability?

Could you explain more?

library(wordcloud)

# Create a word cloud
wordcloud(words = df_full_clean$sustainability_familiarity_explain, min.freq = 1, scale = c(3, 0.5),
          colors = brewer.pal(8, "Dark2"))

kable(df_full_clean$sustainability_familiarity_explain[!is.na(df_full_clean$sustainability_familiarity_explain)], format = "html", escape = FALSE, col.names = c("Answers:")) %>%
  kable_styling("striped", full_width = FALSE) %>%
  scroll_box(width = "100%", height = "400px")

Answers:
Without Googling the term Im not sure how it works with a product that gets used up. Sorry
A greener way to shop,
Sustainability means product is produced and sourced from eco friendly fashion. Using renewable energy, recyclable materials, or environmental harmless ingredients used to manufacture the final product are all consider sustainable.
It is replacing what you use.
Sustainability means helping to conserve environmental resources.
Sustainability means using products that are reducing waste and that include ingredients that aren’t harmful to the environment. They also shouldn’t use harmful production methods.
Sustainable products are those that don’t contribute to the meds we are making of our planet.
Sustainability is use of a product that limits effects to the natural environment.
I am familiar with the concept of sustainability and its importance in our Earth’s future.
unsure
Sustainable products mean that there is less waste in landfills. For example, you can buy products that are refillable instead of one-use
Sustainability generally is concerned with production and manufacturing that has less or no long term environmental effects and/or does not utilize scarce resources.
I feel like i know some but am not an ultra expert but am also dont know nothing
Products that use environmentally friendly items.
I have a fair understanding but wouldn’t consider myself an expert. I’m not a scientist or researcher.
It’s about keeping the earth clean and happy.
I feel like it’s been an important topic for like 20 years now, I grew up with tons of talks of sustainability in the news and other media
We’ve been vegan for a decade and really try to make consumer choices that help the planet rather than harm it, both in cleaning products, clothes, and food and beverages. We look for products made from natural ingredients and with no toxins that will return back to the earth once we’re done using the product. We look for a product that helps more than harms and has recyclable packaging.
Sustainability is a method of harvesting or using a resource so that the resource is not depleted or permanently damaged. Also, having a lifestyle involving the use of sustainable methods.
I know what sustainability means
I’ve used Tide many times, I never heard of other brands.
I know that sustainability involves cutting out single use items and shopping from companies that pledge to things like carbon neutrality.
In my understanding, sustainability means a product does not cause harm to the environment acutely or chronically.
I’m aware that it is better to avoid single-use products and that products ought to be made in a way that doesn’t deplete or spoil resources.
I know what it means to be sustainable and try to protect the environment with your purchasing habits
They come in smaller biodegradable packaging
It is made with little carbon footprint such as using recycled material, no harmful chemicals, used less of products to make it, easier less energy manufacturing.
i have never heard of that kind of detergent before
I think of sustainability as being processes which don’t take excessively from the earth without giving back.
Sustainability is products that are better for the environment and/or do less harmful to the environment. They are also products that are made to last longer and can be recycled.
No sure what it would be in the concept of detergent.
As I live on a farm, I’m careful and aware of what I’m putting into the septic system. I’m also a retired soapmaker, so I know that a lot of the artificial chemicals found in fragrance oils are not good for the environment.
Sustainability means using raw materials that are sourced with minimal impact to the earth, are renewable, and the end product is manufactured in a facility that tries to minimize its carbon footprint.
Sustainability are products that are eco friendly, bio degradable, natural.
I try to live a sustainable life. I compost and try to grow my own food when I can. I try to repurpose items before throwing them out.
To save resources
Environmentally friendly packaging and fewer chemicals that hurt the environment
Sustainability is creation of products that will not have an effect on the environment. They typically use recycled ingredients or ingredients that are sourced without harm to the environment.
I’m not an expert on sustainability by any means but I know what it is generally and about some aspects of it, and I have made efforts in the past to live somewhat more sustainably and contribute to related causes.
I think it has to do with something continuing to do something for a long period of time without hurting others/the environment around you. At least doing our best to try not to.
products that benefits the environment from the start and end of its life cycle
Sustainability is about using earths natural resources in a minimalistic and safe way to reduce the effects on earth and our environment.
I get the general idea of sustainability and being good for the environment but I couldn’t tell you exactly what makes a laundry detergent sustainable
It means a product that is helpful for the environment.
Sustainability in a product means that it uses the least amount of global resources
I went to school for Agriculture/Veterinary so sustainability was a huge part of my education.
sustainability is the practice of ensuring that what we consume is replenished on the planet
Am familiar with the topic but not an expert.
I’m not positive what you mean by it
Sustainable products supposedly have a lower environmental footprint and are made from renewable ingredients/components. Supposedly.

2.4 Conjoint Analysis

2.4.1 Relative Attribute Importance

2.4.2 Attribute Utilities

2.4.2.1 Sustainability

2.4.2.2 Brand

2.4.2.3 Scent

2.4.2.4 Selling Point

2.4.2.5 Price

2.4.3 Conditional Attribute Utilities

df_respondent_utilities = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/analysis script/conjoint/CBC Data/Respondent_Utilities.xlsx")
df_design_choices = read.xlsx("/Users/dylansha/Desktop/Pilot 1 Analysis/analysis script/conjoint/CBC Data/Design_Choices.xlsx")

2.4.3.1 v.s. Demographics

2.4.3.1.1 Gender

2.4.3.1.2 Education

2.4.3.1.3 Political

2.4.3.2 v.s. Sustainability Exposure (Important!)

2.4.3.2.1 Ever used a sustainable laundry detergent

Have you ever used a sustainable laundry detergent? - Yes/No

2.4.3.2.2 Familiarity with sustainability

Are you familiar with the concept of sustainability? - 7-scale

Misinfo Proj - Pilot 1 Analysis Script

Dylan Sha

December 30, 2023