- Ingresos Totales: $ 164,005
- Gastos Totales: $ 47,161
- Ganancias: $ 116,844 (71.2%)
- Facebook Ads: $ 7,891
- ROI Histórico: 247.8%
- Pedidos Totales: 1392
- Pedidos Entregados: 1386
- Pedidos por Entregar: 6
- Ticket Promedio: $118.3
02 December, 2023
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Pedidos | Ingresos | Ticket | Cobrado |
|---|---|---|---|---|
| 2023-06 | 30 | $ 3,929 | $ 130.97 | 100% |
| 2023-07 | 19 | $ 2,765 | $ 145.53 | 95% |
| 2023-08 | 21 | $ 3,220 | $ 153.33 | 100% |
| 2023-09 | 18 | $ 2,430 | $ 135 | 100% |
| 2023-10 | 31 | $ 5,261 | $ 169.71 | 97% |
| 2023-11 | 14 | $ 2,405 | $ 171.79 | 98% |
| 2023-12 | 10 | $ 1,565 | $ 156.5 | 59% |
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2023-06 | $ 1,200 | $ 3,929 | $ 2,729 | 69% | 227% |
| 2023-07 | $ 968 | $ 2,765 | $ 1,797 | 65% | 186% |
| 2023-08 | $ 1,125 | $ 3,220 | $ 2,095 | 65% | 186% |
| 2023-09 | $ 1,009 | $ 2,430 | $ 1,421 | 58% | 141% |
| 2023-10 | $ 1,151 | $ 5,261 | $ 4,110 | 78% | 357% |
| 2023-11 | $ 945 | $ 2,405 | $ 1,460 | 61% | 154% |
| 2023-12 | $ 359 | $ 1,565 | $ 1,206 | 77% | 336% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
| Ingresos | Tortas | |||||||
|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2020 | 2021 | 2022 | 2023 | |
| Jan | $50 | $3,273 | $2,258 | $2,019 | 1 | 33 | 18 | 16 |
| Feb | $77 | $2,690 | $3,815 | $4,710 | 2 | 29 | 33 | 30 |
| Mar | $162 | $4,134 | $3,815 | $4,237 | 3 | 35 | 34 | 28 |
| Apr | $1,931 | $3,672 | $3,767 | $3,046 | 33 | 38 | 26 | 27 |
| May | $4,444 | $4,391 | $4,015 | $3,604 | 67 | 41 | 31 | 28 |
| Jun | $4,009 | $4,864 | $2,260 | $3,929 | 50 | 37 | 20 | 30 |
| Jul | $3,933 | $5,134 | $3,392 | $2,765 | 35 | 40 | 24 | 19 |
| Aug | $3,572 | $4,284 | $4,095 | $3,220 | 30 | 34 | 26 | 21 |
| Sep | $4,260 | $3,808 | $2,445 | $2,430 | 40 | 28 | 20 | 18 |
| Oct | $4,102 | $4,375 | $5,097 | $5,261 | 39 | 35 | 38 | 31 |
| Nov | $4,408 | $4,124 | $5,090 | $2,405 | 41 | 37 | 35 | 14 |
| Dec | $3,494 | $3,044 | $3,558 | $1,565 | 32 | 26 | 29 | 10 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||
Compradores frecuentes
- Clientes frecuentes: 31% (61% de las tortas)
- Los clientes recurrentes, piden 3.5 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Fatima | 12 | 986 |
| Bergie | 11 | 1980 |
| Renée Smith | 11 | 965 |
| Daphne | 10 | 1705 |
| Dulce Palacios | 10 | 1019 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 11 | 1980 |
| Daphne | 10 | 1705 |
| Helena Bandeira/Vania | 7 | 1180 |
| Erika Mack | 9 | 1160 |
| Karla Ortiz | 9 | 1143 |
| Monica Wanjiru | 9 | 1130 |
| Victoria Ribeiro | 4 | 1100 |
Ventas atribuidas por canales
| Fuente | # | Ventas | Inversión | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 811 | $97.1K | $4.36K | 55.3% | 22.27 | |
| 172 | $20.1K | $3.52K | 44.7% | 5.71 | |
| Text | 154 | $18.1K | 0.00 | ||
| Na | 116 | $13.7K | 0.00 | ||
| 109 | $13.8K | 0.00 | |||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [-10,4] | 2.6 days | 390 | 28% |
| (4,9] | 6.8 days | 376 | 27% |
| (9,16] | 13.0 days | 290 | 21% |
| (16,7.3e+03] | 62.0 days | 336 | 24% |
Conclusiones
¡MCE es todo un éxito!
¡Maru es la mejor vendedora del mundo!