INTRODUCTION

This presentation is a preview of a comprehensive competitive assessment that G4h, a leading consultancy firm in the electronics industry, has prepared for Kingfield Electronics. The report is based on industry research and data analysis conducted by G4h’s experts, using a range of tools from AI / LLM and statistical analysis sources.

In this summary, we show Kingfield’s key historical performance and customer orientation compared with six similar companies in the same field and of broadly the same size, as well as a view of the customer market. We also show our proprietary and unique Social Media Engagement Index (SMEI) for Kingfield and a more general market assessment including large, medium and smaller companies in the same market is also presented for comparison purposes.

G4h has helped many firms to compete more effectively and increase profitability and would be pleased to share further, deeper information on your situation and how we can help you.

CUSTOMER ORIENTATION

This chart shows how Kingfield portrays itself to the market through its website and appearances and presence in social media. G4h uses a 6-dimensional factor analysis to determine how companies display themselves to potential customers and the market in general.

In this version, the individual market presentation data is aggregated to give and overall view of the orientation of Kingfield to its customers, actual and potential and the market.

Customer Orientation
Customer Orientation

In general, Kingfield has a relatively low score indicating that its market facing proposition is not particularly attractive or welcoming to new customers.

This is an area in which relatively minor change could result in significant improvement.

FINANCIAL PERFORMANCE

There are many measures of financial performance but the most significant from a general point of view is the Compound Annual Growth Rate (CAGR). Our full analysis considers a range of factors, but the Level 1 assessment shows growth over a 5 year period.

This period has been chosen since it allows extreme but isolated market events like COVID to be diluted in their impact.

CAGR
CAGR

Once again, Kingfield has not grown as rapidly as most direct competitors and other measures we have made suggest that this may be a function of the concentration on sales versus other factors, although this assessment cannot be made with certainty.

Improving sales, while being cognizant of other factors, is an important if not vital method of enhancing medium term CAGR.

SMEI

The G4h Social Media Engagement Index applies a proprietary algorithm based on an ensemble of weightings from independent AI systems and based on a variety of factors and compared with similar organisations. Unlike conventional social media assessments, the G4h SMEI does not use

The leading social media platforms are weighted depending on their significance for B2B operations

SMEI
SMEI

MARKET AND BUYER ANALYSIS

We have gathered and analysed data for a number of companies which we consider represent the most likely purchasers of Kingfield’s products and services since this will indicate the health and strength of the market and may give indications as to where you should place most effort in terms of sales and marketing.

We have looked at around 100 companies ranging in turnover from several billion pounds to just over one million. In the diagram, these are labelled as Large (L1, L2), Medium (M1, M2), and small (S1, S2)

Once again, we have taken CAGR as a broad measure of health and strength of demand.

It can be seen that there is a very wide divergence between the top performers who are scoring in the 35%-50% growth range, while others have a negative growth rate. It may also be noted that it is the medium to large enterprises which are thriving.

Customer CAGR
Customer CAGR

ASSESSMENT

Our preliminary assessment is that

  1. The market for Kingfield Electronics products is strong and thriving in certain areas and that prioritization of targets is important
  2. Kingfield electronics could improve its market facing activities
  3. Kingfield Electronics should make a strategic assessment of its social media engagement and consider how and whether to improve its targeting within its customer base
  4. Kingfield Electronics should examine and possibly modify its prioritization of sales.

At G4h, we have tried and tested programmes for enhancing businesses and are now applying data science and AI techniques to assist in our analysis and recommendations of methods of improvement.

If you would like to take a further view of our analysis so far and discuss ways in which we might work together to gain further insight, and, more importantly, prioritize and improve Kingfield’s market facing operations, then please contact us.

Phone: John Gavin 07764 963764

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