Adobe Analytics Audit
Summary
Below is a summary of what we found when checking the igeo1xxpnwcidadobepm report suite looking at data from 2023-08-24 to 2023-10-22.
Note: The raw data for everything that follows is available in this Google Sheet.
| eVars | listvars | events | props | |
|---|---|---|---|---|
| Total Enabled | 126 | 0 | 169 | 15 |
| % with Data | 92.9% | NA | 98.8% | 100.0% |
| # of Variables with NO Data | 9 | 0 | 2 | 0 |
| # of Variables with MINIMAL Data | 0 | 0 | 0 | 0 |
| % with Descriptions Present | 100.0% | NA | 100.0% | 100.0% |
| # of Variables w/ Classifications | 28 | 0 | - | 4 |
| # of Classifications | 209 | 0 | - | 12 |
| % of Classifications w/ Data | 87.1% | - | - | 33.3% |
| # with Possible Launch Rule Config Issue | 0 | 0 | - | 0 |
When it comes to traffic sources:
- There were 2,912 unique values for the campaign variable (tracking code).
- The campaign variable (tracking code) has 16 classifications configured.
- Of those, 15 of the classifications are being populated with values.
Of the 5 marketing channels that recorded visits:
- 1 channels each account for less than 1% of total visits to the site.
- None appears as a marketing channel, but it is less than 1% of total traffic, so this is of low concern.
- Session Refresh does not appear to show up at all for marketing channels. If such a channel exists and is properly configured, this is great! If the channel exists, but with a slightly different name that we were not able to detect, check the chart below to confirm that it is not showing up more than expected.
eVars
eVars with No Data
The following eVars have no data for the report period:
| eVar | Name | Description |
|---|---|---|
| evar24 | Exit Links | IDs of links that lead offsite. |
| evar26 | Content Type Conversion | Type of content (videos, articles, etc.). |
| evar66 | Video ID Conversion | The IDs of videos. |
| evar67 | Video Season Conversion | The season of a video. |
| evar68 | Video Episode Conversion | The episode of a video. |
| evar83 | Browse Category ID | The category a product was accessed through (the merchandising category). |
| evar90 | App Referral ID | The IDs generated when a user sends a friend an invitation to join the app. |
| evar95 | In App Message ID Conversion | IDs of in-app messages. |
| evar139 | Voice Error | The IDs of errors generated by the voice app. |
eVar Classifications with No Data
The following classifications of eVars have data for the main eVar, but no recorded values for the classifications in the assessed timeframe:
| Parent eVar | Classification Name |
|---|---|
| evar126 | Device |
| evar126 | Optimization |
| evar20 | FSI: Retail Bank Search Facets |
| evar20 | Media: Streaming Media Search Facets |
| evar20 | Retail: Fashion Search Facets |
| evar21 | FSI: Retail Bank Search Facet Values |
| evar21 | Media: Streaming Media Search Facet Values |
| evar21 | Retail: Fashion Search Facet Values |
| evar47 | FSI: Retail Bank Forums |
| evar47 | Media: Streaming Media Forums |
| evar47 | Retail: Fashion Forums |
| evar5 | Telco: Internet Email Msgs |
| evar83 | Auto: Vehicle Browse Category |
| evar83 | B2B: Hi-Tech Browse Category |
| evar83 | B2B: Shape Browse Category |
| evar83 | CPG: QSR Browse Category |
| evar83 | Edu: Higher Ed Browse Category |
| evar83 | FSI: Bank Browse Category |
| evar83 | FSI: Insurance Browse Category |
| evar83 | FSI: Investment Bank Browse Category |
| evar83 | Gov: State Browse Category |
| evar83 | Health: Insurance Browse Category |
| evar83 | Media: Streaming Media Browse Category |
| evar83 | Retail: Fashion Browse Category |
| evar83 | Telco: Cell Plan Browse Category |
| evar83 | Travel: Airline Browse Category |
| evar83 | Travel: Hotel Browse Category |
eVar Classifications with Data
The following eVar classifications have data. The top three values (by instances) and the number of instances of each in the timeframe are shown below:
| Classification Name | Top Value | 2nd Value | 3rd Value |
|---|---|---|---|
| AppsFlyer Ad (evar104) | Organic (49,262) | AppsFlyer Ad 101 (3,316) | AppsFlyer Ad 203 (2,496) |
| AppsFlyer Ad ID (evar104) | Organic (49,262) | afadid:101 (3,316) | aftvadid:203 (2,496) |
| AppsFlyer Ad Type (evar104) | text (6,944) | video (4,779) | banner (2,326) |
| AppsFlyer Adset (evar104) | Organic (49,262) | AppsFlyer Adset 104 (4,957) | AppsFlyer Adset 105 (4,225) |
| AppsFlyer Adset ID (evar104) | Organic (49,262) | afadsetid:104 (4,957) | afadsetid:105 (4,225) |
| AppsFlyer Campaign (evar104) | Organic (49,262) | AppsFlyer Campaign 101 (7,274) | AppsFlyer Campaign 102 (6,616) |
| AppsFlyer Campaign ID (evar104) | Organic (49,262) | afcampaignid:101 (7,274) | afcampaignid:102 (6,616) |
| AppsFlyer Country Code (evar104) | US (5,260) | GB (4,428) | IN (3,377) |
| AppsFlyer Media Source (evar104) | Organic (49,262) | TV (13,065) | Adobe Experience Cloud (5,702) |
| AppsFlyer TV Channel Name (evar104) | ESPN (1,998) | BBC (1,952) | CBS (1,744) |
| AppsFlyer TV Show Name (evar104) | Show 4 (4,180) | Show 3 (2,631) | Show 1 (2,440) |
| AppsFlyer App (evar107) | App 1 (12,729) | App 3 (12,271) | App 2 (12,096) |
| AppsFlyer App Channel (evar107) | Apple App Store (23,370) | Google Play (17,601) | Samsung Galaxy Apps (14,058) |
| Auto: Auto Consumer Texts (evar125) | Hatchback Discount: $700 Govt Employee Bonus - Text - A (3,210) | Sports Cars: Race With The Best Or Run With The Rest - Text - B (3,012) | The Biggest Car Sale Of The Year Is Here! - Text - C (2,899) |
| B2B: Shape Texts (evar125) | “Spend Some, Get Some! - Text - A” (3,210) | Circular Logic - Text - B (3,012) | Coolest Modern Dodecagon! - Text - C (2,899) |
| Edu: Higher Education Texts (evar125) | Recession-Proof Your Resume - Text - A (3,210) | Are you ready? - Text - B (3,012) | Discover Altura University - Text - C (2,899) |
| FSI: Investment Bank Texts (evar125) | “SecurFinancial: Empowering People, Transforming Lives - Text - C” (4,059) | “SecurFinancial: Empowering People, Transforming Lives - Text - A” (3,359) | “SecurFinancial: Empowering People, Transforming Lives - Text - B” (3,236) |
| FSI: Retail Bank Texts (evar125) | Get Up To 6% Interest With Business Savings Account - Text - C (5,187) | SecurFinancial: Get Your Zero Balance Account Instantly - Text - A (4,269) | How To Get The Best New Car Loan - Text - B (3,857) |
| Gov: State & Local Gov’t Texts (evar125) | Clearing The Air… Of Pollutants - Text - A (3,210) | we.STATE - A Great Place To Do Business - Text - B (3,180) | we.STATE - A Great Place To Do Business - Text - A (3,170) |
| Health: Hospital & Insurance Texts (evar125) | Take The Healthy Way Instead Of The Highway. - Text - A (3,210) | “Basketball Fever Is Incurable. For Everything Else, See Us. - Text - B” (3,012) | Breathe Easy. You Now Have A Choice For Pulmonary Care - Text - C (2,899) |
| Media: Streaming Media Texts (evar125) | Stream Top Shows - No Annual Contract - Text - A (3,210) | Choose Your TV Wisely - Text - B (3,012) | Discover Something New For You - Text - C (2,899) |
| Retail: Fashion Texts (evar125) | Formal Wear Up To 50% Off - Text - A (3,210) | On-Trend Tops & Dresses At Lowest Price - Text - B (3,012) | Shoes With Class And Style - Text - C (2,899) |
| Telco: Internet & Cell Texts (evar125) | “Talk More, Stay Connected - Text - A” (3,210) | Talktime Top Up Plans And Recharge Packs - Text - B (3,012) | “Unlimited Talk Time, Fewer Dropped Calls - Text - C” (2,899) |
| Travel: Airline Texts (evar125) | Use The Cloud… Above The Clouds - Text - A (3,210) | Unbeatable Service. Unbeatable Prices. - Text - B (3,012) | Good People. Great Flights. - Text - C (2,899) |
| Travel: Hotel Texts (evar125) | Get Up To 50% Off On Your Next Stay - Text - A (3,210) | Sandhill: A Second Home For The Perfect Stay - Text - B (3,012) | Seven-Star Quality In A Four-Star Hotel - Text - C (2,899) |
| Account (evar126) | Ad Cloud DSP -account1 (36,510) | Ad Cloud DSP -account5 (31,378) | Ad Cloud DSP -account6 (27,004) |
| Ad (evar126) | display ad name 32_300x600 (11,648) | display ad name 39_300x600 (10,877) | display ad name 36_250x250 (10,627) |
| Ad Description (evar126) | Native 300x250 (42,969) | Native 336x280 (38,452) | Native 300x600 (34,836) |
| Ad Destination URL (evar126) | http://www.adobedemo.com/content/demo/downloads.html?cid=da:10011-b (11,648) | http://www.adobedemo.com/content/demo/courses.html?cid=da:10013-c (10,877) | http://www.adobedemo.com/content/demo/seasonview.html?cid=da:10012-c (10,627) |
| Ad Display URL (evar126) | DSP - Not Applicable (245,201) | www.adobedemo.com (109,815) | |
| Ad Group (evar126) | adgroup13 (40,208) | adgroup14 (36,985) | adgroup22 (29,968) |
| Ad Platform (evar126) | Advertising Cloud DSP (245,201) | Google Ads (71,533) | Microsoft Advertising (38,282) |
| Ad Title (evar126) | display ad title 32_300x600 (11,648) | display ad title 39_300x600 (10,877) | display ad title 36_250x250 (10,627) |
| Ad Type (evar126) | Standard Display (140,143) | Text Ad (109,815) | Interactive Preroll (69,808) |
| Campaign (evar126) | da:10011-b (11,648) | da:10013-c (10,877) | da:10012-c (10,627) |
| Keyword (evar126) | DSP - Not Applicable (245,201) | kwd35 (3,345) | kwd8 (3,269) |
| Keyword MatchType (evar126) | DSP - Not Applicable (245,201) | kwd35|Exact (3,345) | kwd8|Broad (3,269) |
| Match Type (evar126) | DSP - Not Applicable (245,201) | Exact (39,091) | Broad (32,620) |
| Network (evar126) | Display (243,561) | Search (109,815) | |
| Placement (evar126) | Placement 1 (24,863) | Placement 6 (24,740) | Placement 2 (20,819) |
| Product Target (evar126) | DSP - Not Applicable (243,561) | prd1006 (3,345) | prd1022 (3,011) |
| Auto: Auto Consumer Search Terms (evar17) | new trucks (7,319) | subcompact car (7,178) | two-door hatchback (6,941) |
| B2B: Shape Search Terms (evar17) | prism (7,208) | squares (7,178) | trapezoid (7,083) |
| Edu: Higher Education Search Terms (evar17) | student handbook (7,290) | alumni (7,274) | music and technology (6,905) |
| FSI: Retail Bank Search Terms (evar17) | managed accounts (7,311) | protect income (7,259) | pricing (7,001) |
| Gov: State & Local Gov’t Search Terms (evar17) | agriculture loan (7,356) | file for disability (7,311) | unclaimed money (6,982) |
| Health: Hospital & Insurance Search Terms (evar17) | heart mediclaim (7,356) | criticare plans (7,311) | vision therapy (6,982) |
| Media: Streaming Media Search Terms (evar17) | best baseball vines (7,253) | roll with it (7,217) | the legend mystery revealed (6,948) |
| Retail: Fashion Search Terms (evar17) | winter hat (7,253) | printed vest dress (7,217) | men’s sport footwear (6,948) |
| Telco: Internet & Cell Search Terms (evar17) | international roaming plan (7,253) | international plans (7,217) | refill account (6,948) |
| Travel: Airline Search Terms (evar17) | extra miles (7,312) | layover amenities (7,257) | gluten free (6,905) |
| Travel: Hotel Search Terms (evar17) | premier room (7,356) | farmhouse (7,311) | indoor pool (6,982) |
| FSI: Investment Bank Blogs (evar22) | Financial Independence: Your Way Of Life (5,995) | How To Save For Your Kid’s College Education (2,746) | How To Analyze Your Paycheck Like A Financial Planner (2,711) |
| FSI: Retail Bank Blogs (evar22) | Are Your Finances As Bad As You Think (5,995) | 6 Money Stories To Share With Your Partner (2,746) | 7 Simple Steps To Improve Your Credit Score (2,711) |
| Media: Streaming Media Blogs (evar22) | How To Watch Premium Video In Different Countries (5,995) | Introducing Watch with a Friend (2,746) | “More Wherever, More Whenever, Than Ever” (2,711) |
| Retail: Fashion Blogs (evar22) | Cool Shoes On The Block (5,995) | How To Measure For Tight-Fitting Dresses (2,746) | The Budget Babe (2,711) |
| Edu: Higher Ed: Class (evar28) | ANTH 1010: Culture and Human Experience (3,011) | ACCTG 1540: Survey of Accounting (2,866) | MBA 6002: Market Readiness (2,596) |
| Edu: Higher Ed: Class College (evar28) | Business (15,545) | Social & Behavioral Science (12,063) | Engineering (11,112) |
| Edu: Higher Ed: Class Department (evar28) | Business Management (7,020) | Marketing (5,659) | Computer Science (4,391) |
| Auto: Dealerships (evar39) | Dealership 212: Singapore: Johor Bahru: Kempas (3,187) | Dealership 162: Japan: Fukushima: Iwaki (3,135) | Dealership 199: Greece: Athens: Piraeus (3,107) |
| B2B: Showrooms (evar39) | Showroom 212: Singapore: Johor Bahru: Kempas (3,187) | Showroom 162: Japan: Fukushima: Iwaki (3,135) | Showroom 199: Greece: Athens: Piraeus (3,107) |
| CPG: Restaurants (evar39) | Restaurant 212: Singapore: Johor Bahru: Kempas (3,187) | Restaurant 162: Japan: Fukushima: Iwaki (3,135) | Restaurant 199: Greece: Athens: Piraeus (3,107) |
| Edu: Campuses (evar39) | Campus 212: Singapore: Johor Bahru: Kempas (3,187) | Campus 162: Japan: Fukushima: Iwaki (3,135) | Campus 199: Greece: Athens: Piraeus (3,107) |
| FSI: Branches (evar39) | Branch 212: Singapore: Johor Bahru: Kempas (3,187) | Branch 162: Japan: Fukushima: Iwaki (3,135) | Branch 199: Greece: Athens: Piraeus (3,107) |
| Gov: Offices (evar39) | Office 212: Singapore: Johor Bahru: Kempas (3,187) | Office 162: Japan: Fukushima: Iwaki (3,135) | Office 199: Greece: Athens: Piraeus (3,107) |
| Health: Care Centers (evar39) | Clinic 212: Singapore: Johor Bahru: Kempas (3,187) | Clinic 162: Japan: Fukushima: Iwaki (3,135) | Clinic 199: Greece: Athens: Piraeus (3,107) |
| Retail: Stores (evar39) | Store 212: Singapore: Johor Bahru: Kempas (3,187) | Store 162: Japan: Fukushima: Iwaki (3,135) | Store 199: Greece: Athens: Piraeus (3,107) |
| Telco: Distributors (evar39) | Store 212: Singapore: Johor Bahru: Kempas (3,187) | Store 162: Japan: Fukushima: Iwaki (3,135) | Store 199: Greece: Athens: Piraeus (3,107) |
| Travel: Properties (evar39) | Hotel 212: Sapphire Suites: Kazan (3,187) | Hotel 162: Family Fun Hotels: London (3,135) | Hotel 199: Aspen Heights: Misk (3,107) |
| FSI: Retail Bank Help Topics (evar45) | Transferring Funds (613) | Bank by Phone (490) | Mobile Banking (431) |
| Media: Streaming Media Help Topics (evar45) | Add-Ons & Language Packages (613) | Livestreams (490) | System Requirements (431) |
| Retail: Fashion Help Topics (evar45) | Rewards (613) | Product Recalls (490) | Local Store Info (431) |
| FSI: Retail Bank Tools (evar46) | College Savings Calculator (8,959) | Build Your Budget (6,066) | Investment Selector (5,993) |
| Media: Streaming Media Tools (evar46) | Watchlist (8,959) | Find Something to Watch (6,066) | Manage My Subscription (5,993) |
| Retail: Fashion Tools (evar46) | Virtual Fashion Consultant (8,959) | Accessory Picker (6,066) | Shop With a Friend (5,993) |
| FSI: Retail Bank Forum Posts (evar48) | how do i add beneficiary to my account? (17,711) | how do i check on the status of a claim? (16,005) | how do i change my pin? (13,815) |
| Media: Streaming Media Forum Posts (evar48) | update payment information (17,711) | i purchased one subscription using my email id and an additional subscription using pbid. what should i do. (16,005) | troubleshooting network connection issues (13,815) |
| Retail: Fashion Forum Posts (evar48) | product delayed (17,711) | horrible product not worth buying (16,005) | product return issue and unstaisfied answer by customer care (13,815) |
| Auto: Auto Consumer Email Msgs (evar5) | Rush Now: Unbeatable New Year Benefits On New Cars - Email - B (5,323) | Ultimate Year-End Savings: 3 Year Service Package With No Deductible - Email - A (5,254) | The Biggest Car Sale Of The Year Is Here! - Email - B (4,942) |
| B2B: Shape Email Msgs (evar5) | “Convex Triangles, Concave Prices - Email - A” (7,401) | Take Your Pick Of Polyhedrons - Email - A (6,984) | Get a $30 Gift Card With Isosceles Triangle - Email - B (5,323) |
| Edu: Higher Education Email Msgs (evar5) | Explore The Power of You - Email - B (5,323) | Kick Start Your Career - Email - A (5,254) | College To Career - Email - B (4,942) |
| FSI: Investment Bank Email Msgs (evar5) | “SecurFinancial: Empowering People, Transforming Lives - Email - A” (5,795) | Start Your Retirement: Visit Us Today For Your Chance To Win $25000 - Email - B (5,700) | No Computer? No Problem. - Email - B (5,323) |
| FSI: Retail Bank Email Msgs (evar5) | It’s Easy To Earn Up To $150 - Email - B (5,547) | Stop Drowning In Debt - Email - B (5,323) | Bundle Your Coverage For Savings - Email - A (5,254) |
| Gov: State & Local Gov’t Email Msgs (evar5) | Come See Our Hundreds of Ghost Towns - Email - A (8,230) | Visit Historical Main Street - Email - B (6,048) | Come See Our Hundreds of Ghost Towns - Email - C (5,965) |
| Health: Hospital & Insurance Email Msgs (evar5) | You Shouldn’t Be Broke Just Because You Got Hurt. we.Healthcare Insurance. - Email - B (5,323) | Let Us Help You Live Well - Email - A (5,254) | Get Award-Winning Care - Email - B (4,942) |
| Media: Streaming Media Email Msgs (evar5) | “Watch, Learn, Enjoy - Email - B” (5,700) | “Goodbye, cable! - Email - B” (5,323) | “Watch, Learn, Enjoy - Email - A” (5,272) |
| Retail: Fashion Email Msgs (evar5) | Extra 10% Off Business Casuals & Free Delivery - Email - A (6,285) | Final Sale: Buy 1 Get 1 Free - Email - B (5,323) | What’s Your Dress? - Email - A (5,254) |
| Telco: Internet & Cell Email Msgs (evar5) | Get Connected With Us. Unified Communication Solutions. - Email - B (5,323) | 50% Cashback On Annual Plan - Email - A (5,254) | “480P Video Streaming, Unlimited 3G Hotspot Data For $65 - Email - B” (4,942) |
| Travel: Airline Email Msgs (evar5) | WKND Fly For The Well Traveled - Email - B (5,323) | More Miles. More Perks. No Blackouts. - Email - A (5,254) | The Well Traveled Travel With WKND FlyS - Email - B (4,942) |
| Travel: Hotel Email Msgs (evar5) | Reward Your Travels: Get Our Lowest Prices And Instant Benefits - Email - B (5,323) | Book Direct And Save 10% Off On Your Stay! - Email - A (5,254) | A Luxury Everyone Can Afford - Email - B (4,942) |
| FSI: Events (evar54) | The Power of Finance Conference (11,163) | Bill Smith: Insurance Coverage and Practice Symposium (10,838) | Enrique Rossdale: Get Protected Now (8,317) |
| Media: Streaming Media Events (evar54) | Super Fan Fest: Zhang Wei (11,163) | Digital Panel: Media & Kids (10,838) | Virtual Living Room Talent Show (8,317) |
| Retail: Fashion Events (evar54) | Lourve Dresses: Meet the Designer Day (11,163) | Julie Wagner: We’re Equally Excited About Fashion (10,838) | Dresses Bit Professional Panel: Devoted to Fashion Excellence (8,317) |
| Auto: Forms (evar57) | Payment Calculator (268,113) | Find a Dealer (177,534) | Trade-In Appraisal (155,309) |
| B2B: Forms (evar57) | Lead Form (268,113) | Request Order Approval (177,534) | Approve Order (155,309) |
| CPG: QSR Forms (evar57) | Become a Distributor (268,113) | Find a Store (177,534) | Flavor Profile (155,309) |
| Edu: Higher Ed Forms (evar57) | Application: High School (268,113) | Application: Admission Information (177,534) | Application: Your Address (155,309) |
| FSI: Forms (evar57) | Application: Income & Employment (268,113) | Application: Debt Balances (177,534) | Application: Assets (155,309) |
| Gov: State & Local Gov Forms (evar57) | Billing Information (268,113) | Newsletter Registration (177,534) | Find a Location (155,309) |
| Health: Insurance Forms (evar57) | Find a Provider (268,113) | Newsletter Registration (177,534) | Find a Care Center (155,309) |
| Media: Streaming Media Forms (evar57) | Subscribe (268,113) | Newsletter Registration (177,534) | Watchlist (155,309) |
| Retail: Forms (evar57) | Billing Information (268,113) | Newsletter Registration (177,534) | Style Profile (155,309) |
| Travel: Hotel Forms (evar57) | Filter Search (268,113) | Newsletter Registration (177,534) | Book a Room: Step 1 (155,309) |
| Auto: Form Field (evar58) | Postal Code (59,518) | Lease or Own (59,002) | Consent (55,352) |
| B2B: Form Field (evar58) | Department (59,518) | Industry (59,002) | Consent (55,352) |
| CPG: QSR Form Field (evar58) | City/State (59,518) | Contact Name (59,002) | Consent (55,352) |
| Edu: Higher Ed Form Field (evar58) | Transferee Application (59,518) | Name of High School (59,002) | Last Academic Year Attended (55,352) |
| FSI: Form Field (evar58) | Auto Loan Balance (59,518) | Income Type (59,002) | Consent (55,352) |
| Gov: State & Local Gov Form Field (evar58) | Name (59,518) | Billing First Name (59,002) | Expiration Date (58,757) |
| Health: Insurance Form Field (evar58) | Name (59,518) | Primary Care Physicians (59,002) | Best Number to Reach You (55,352) |
| Media: Streaming Media Form Field (evar58) | Name (59,518) | Billing First Name (59,002) | New Watchlist (56,370) |
| Retail: Form Field (evar58) | Name (59,518) | Billing First Name (59,002) | Length (55,352) |
| Travel: Hotel Form Field (evar58) | Email Address (68,832) | Name (67,793) | Room Type (59,002) |
| Campaign class (v64-c) (evar64) | b (4,614) | a (4,130) | c (2,798) |
| Campaign ID (V64-c) (evar64) | 10002 (2,669) | 10004 (2,538) | 10003 (2,343) |
| Campaign type (v64-c) (evar64) | ic (11,058) | ic (484) | |
| FSI: Retail Bank Internal Campaigns (evar64) | Online Only: $100 Offer For New Checking Customers (2,669) | “Earn 3,000 Bonus Points for Balance Transfers” (2,538) | A Loan That’s Right For You: 2.99% Apr For 12 Months (2,343) |
| Internal campaign class (v64-c) (evar64) | Class B (4,614) | Class A (4,130) | Class C (2,798) |
| Media: Streaming Media Internal Campaigns (evar64) | Subscribe Today And Get $2 Off Every Month For A Year (2,669) | Get 1 Free Add-on With Your Premium Subscription (2,538) | Last Chance: Join Now for 20% Less (2,343) |
| Retail: Fashion Internal Campaigns (evar64) | Flash Sale: Take an Extra 50% Off Clearance Items (2,669) | Big Discount for Your Little Ones: Up To 70% Off (2,538) | Accessories for $10 and Under (2,343) |
| Auto: Call Center (evar72) | Dealer Support (4,530) | Sales (3,466) | Customer Support (1,795) |
| B2B: Call Center (evar72) | Customer Service (4,530) | Customer Retention (3,466) | Technical Support (1,795) |
| Call Center Location (evar72) | Atlanta (4,530) | Chicago (3,466) | New York (1,795) |
| CPG: QSR Call Center (evar72) | Store Information (4,530) | Technical Support (3,466) | Customer Service (1,795) |
| Edu: Higher Ed Call Center (evar72) | Campus Services (4,530) | Incident Reporting (3,466) | Admissions (1,795) |
| FSI: Call Center (evar72) | Banking Tier 2 (4,530) | Technical Support (3,466) | Banking Tier 1 (1,795) |
| Gov: State & Local Gov’t Call Center (evar72) | Tax Center (4,530) | Technical Support (3,466) | Unemployment Claims (1,795) |
| Health: Insurance Call Center (evar72) | Customer Service (4,530) | Technical Support (3,466) | Claims (1,795) |
| Media: Streaming Media Call Center (evar72) | Media Inquiries (4,530) | Technical Support (3,466) | Billing & Payments (1,795) |
| Retail: Call Center (evar72) | Product Support (4,530) | Technical Support (3,466) | Product Inquiries (1,795) |
| Telco: Call Center (evar72) | Product Support (4,530) | Technical Support (3,466) | Sales (1,795) |
| Travel: Hotel Call Center (evar72) | Customer Service (4,530) | Media Inquiries (3,466) | Booking & Registration (1,795) |
| Auto: Auto Consumer Podcast Cmps (evar74) | Luxury SUVs: Feel Like The Success You Are! - Podcast - C (15,085) | Buy A Car And Enter To Win A Trip To Dubai! - Podcast - B (14,919) | Luxury Minivans: Get To Soccer Practice In Style - Podcast - B (14,775) |
| B2B: Shape Podcast Cmps (evar74) | New Product Launch - Hexagon! - Podcast - C (15,085) | An Exclusive Offer on Helixes! - Podcast - B (14,919) | Last Chance To Earn Double Points On Rectangular Prisms! - Podcast - B (14,775) |
| Edu: Higher Education Podcast Cmps (evar74) | Jump Start Your Career - Podcast - C (15,085) | Are you ready? - Podcast - B (14,919) | It’s A Different Class of Education - Podcast - B (14,775) |
| FSI: Investment Bank Podcast Cmps (evar74) | Cryptic Cryptocurrency - Podcast - C (15,085) | Design Your Portfolio Today - Podcast - B (14,919) | SecurFinancial: Free Fund Transfers - Podcast - B (14,775) |
| FSI: Retail Bank Podcast Cmps (evar74) | “No Closing Costs Up To $5,000 - Podcast - C” (15,085) | 5k Free Miles Travel Card Offer - Podcast - B (14,919) | Maximize Your Rewards - Podcast - B (14,775) |
| Gov: State & Local Gov’t Podcast Cmps (evar74) | we.STATE - A Great Place To Do Business - Podcast - C (16,143) | Building The Future On A Foundation of Excellence - Podcast - B (14,919) | “Local Highways: We Don’t Build Hope, We Build The Future - Podcast - B” (14,775) |
| Health: Hospital & Insurance Podcast Cmps (evar74) | “Managing Your Health Is Not An Art, It’s A Science. - Podcast - C” (15,085) | Be Prepared For Anything With A Specialist For Everything - Podcast - B (14,919) | Live Life Fully… Covered. - Podcast - B (14,775) |
| Media: Streaming Media Podcast Cmps (evar74) | Mark Your Calendar - Podcast - C (15,085) | 500 Live Channels. 0 Commitments. - Podcast - B (14,919) | “Live To Watch, Watch To Live - Podcast - B” (14,775) |
| Retail: Fashion Podcast Cmps (evar74) | Girls Day Out Looks: 50% Off Casual Dresses - Podcast - C (15,085) | 5 Hours Left: Get Free Shipping On All Your Orders - Podcast - B (14,919) | Fresh New Dresses At Never Before Seen Prices - Podcast - B (14,775) |
| Telco: Internet & Cell Podcast Cmps (evar74) | Make Yourself Heard: CitiSignal - Podcast - C (15,085) | 50% Cashback On Annual Plan - Podcast - B (14,919) | Let’s Keep In Touch - Podcast - B (14,775) |
| Travel: Airline Podcast Cmps (evar74) | Round Trip To Cancun For $499 - Podcast - C (15,085) | “Our Family, Caring For Yours - Podcast - B” (14,919) | More Miles. More Perks. No Blackouts. - Podcast - B (14,775) |
| Travel: Hotel Podcast Cmps (evar74) | “Maximum Luxury, Exclusive Sensation! - Podcast - C” (15,085) | Aspen Heights: For The Natural Life - Podcast - B (14,919) | “Look No Further, Best Booking Deals Are Right Here! - Podcast - B” (14,775) |
| Auto: Auto Consumer Mailers (evar77) | Celeberate With Your Favorite Convertible! - Direct Mail - B (2,248) | “Super Sedan Sale: 10% Off MSRP + $5,000 cash back - Direct Mail - B” (2,173) | Get The Car That Puts A Smile Back On Your Face! - Direct Mail - C (2,173) |
| B2B: Shape Mailers (evar77) | “Convex Triangles, Concave Prices - Direct Mail - B” (2,248) | Get a $30 Gift Card With Isosceles Triangle - Direct Mail - C (2,173) | The End Of The Sphere Sale Is Fast Approaching! - Direct Mail - B (2,173) |
| Edu: Higher Education Mailers (evar77) | Embarking On an Adventure - Direct Mail - B (2,248) | Help The Next Generation - Direct Mail - C (2,173) | The Best Life Investment - Direct Mail - B (2,173) |
| FSI: Investment Bank Mailers (evar77) | “SecurFinancial: Empowering People, Transforming Lives - Direct Mail - B” (2,422) | “SecurFinancial: Empowering People, Transforming Lives - Direct Mail - C” (2,359) | No Hidden Fees. No Trade Minimums. No Nonsense. - Direct Mail - B (2,248) |
| FSI: Retail Bank Mailers (evar77) | Invest Your Tax Returns Wisely - Direct Mail - B (2,248) | Pack Your Bags - Direct Mail - C (2,173) | Are You Ready For Retirement? - Direct Mail - B (2,173) |
| Gov: State & Local Gov’t Mailers (evar77) | we.STATE - A Great Place To Do Business - Direct Mail - A (2,707) | we.STATE - A Great Place To Do Business - Direct Mail - B (2,456) | we.STATE - A Great Place To Do Business - Direct Mail - C (2,320) |
| Health: Hospital & Insurance Mailers (evar77) | Known For Hospital… ity - Direct Mail - B (2,248) | Questions About The Health Insurance Marketplace? We Can Help! - Direct Mail - C (2,173) | “Basketball Fever Is Incurable. For Everything Else, See Us. - Direct Mail - B” (2,173) |
| Media: Streaming Media Mailers (evar77) | News At Your Fingertips - Direct Mail - B (2,248) | Spend More Time Watching Than Searching - Direct Mail - C (2,173) | Coming Soon! - Direct Mail - B (2,173) |
| Retail: Fashion Mailers (evar77) | Bags At Absolute Steal Away Prices - Direct Mail - B (2,248) | Formal Wear Up To 50% Off - Direct Mail - C (2,173) | Style For Absolute Steals: Enjoy 60% Off - Direct Mail - B (2,173) |
| Telco: Internet & Cell Mailers (evar77) | 8GB Of 5G LTE Mobile Hotspot Data Just $38 - Direct Mail - B (2,248) | Freedom To Roam - Direct Mail - C (2,173) | Unlimited Talk And Text Under $69/Mo - Direct Mail - B (2,173) |
| Travel: Airline Mailers (evar77) | Book Online And Save - Direct Mail - B (2,248) | Fares Dropped Again! Act Now And Save More! - Direct Mail - B (2,173) | Fly Smart. Fly WKND Fly - Direct Mail - C (2,173) |
| Travel: Hotel Mailers (evar77) | “Book Now, Pay At The Property - Direct Mail - B” (2,248) | Nesting Box Inn: A Hotel With Freedom Built In - Direct Mail - C (2,173) | Up to $100 Per Night Discount at Saphire Suites - Direct Mail - B (2,173) |
| Auto: Auto Consumer Display Ads (evar78) | Don’t Miss 50% Off On Angles! - Display - B (9,529) | Don’t Wait Till The Last Minute! - Display - C (8,898) | Early Bird Registration Discount - Display - C (8,856) |
| B2B: Shape Display Ads (evar78) | we.EDU in Top 10 For Tech Degrees - Display - B (9,529) | we.EDU Loves You! - Display - C (8,898) | we.EDU Stories - Display - C (8,856) |
| Edu: Higher Education Display Ads (evar78) | Invest Like A Boss - Display - B (9,529) | Invest Your Tax Returns Wisely - Display - C (8,898) | Investment Selector Launch - Display - C (8,856) |
| FSI: Investment Bank Display Ads (evar78) | Put An Extra $350 In Your Pocket - Display - B (9,529) | Save On Your Overseas Money Transfer - Display - C (8,898) | Spend 5k For 50k Travel Points - Display - C (8,856) |
| FSI: Retail Bank Display Ads (evar78) | Don’t Hunt Around - Get Your Hunting License Online! - Display - B (9,529) | “Engineering The World, Civilly! - Display - C” (8,898) | Everything And Everyone You Need To Start Your Business - Display - C (8,856) |
| Gov: State & Local Gov’t Display Ads (evar78) | Be Well With we.Healthcare’s Wellness Plan - Display - B (9,529) | “Don’t Just Get Better, Be Well. - Display - C” (8,898) | Don’t Leave It To Chance! Get Low-Cost Health Insurance. - Display - C (8,856) |
| Health: Hospital & Insurance Display Ads (evar78) | Experience A New Way To Stream - Display - B (9,529) | Galactic Sons Is Out Of This World! - Display - C (8,898) | Streaming Without Screaming - Display - C (8,856) |
| Media: Streaming Media Display Ads (evar78) | Buy 2 Woolen Scarves For $15 - Display - B (9,529) | Buy 3 Dresses For $40 - Display - C (8,898) | Buy 3 For 30: Shop Shirts! - Display - C (8,856) |
| Retail: Fashion Display Ads (evar78) | Extra Savings: 10% Cashback On Minimum 3 Night Stay - Display - B (9,529) | Family Fun Hotels: Where The Happiest Memories Are Made - Display - C (8,898) | Festive Special: Free Drinks During Happy Hour - Display - C (8,856) |
| Telco: Internet & Cell Display Ads (evar78) | Take Off Tomorrow Flash Sale - Display - B (9,529) | Take Wing With we.AIRLINE - Display - C (8,898) | The More You Fly The More You Save - Display - C (8,856) |
| Travel: Airline Display Ads (evar78) | Restful Nights: Connect With Another Life Here - Display - B (9,529) | Reward Your Travels: Get Our Lowest Prices And Instant Benefits - Display - C (8,898) | Room Prices Dropped Again! Act Now And Save More! - Display - C (8,856) |
| Travel: Hotel Display Ads (evar78) | Restful Nights: Connect With Another Life Here - Display - B (10,006) | Room Prices Dropped Again! Act Now And Save More! - Display - C (9,858) | Reward Your Travels: Get Our Lowest Prices And Instant Benefits - Display - C (9,457) |
| FSI: Retail Bank Promotions (evar84) | Home & Auto Insurance Bundle Offer: 20% Off 1st Year (4,462) | “Refer a Friend Offer (New Customer): Get 5,000 Bonus Points” (4,398) | Auto Loan Offer: Get $100 Cash Back (3,488) |
| Media: Streaming Media Promotions (evar84) | Try Premium Free for 1 Month (4,462) | Refer a Friend Offer (New Customer): 3 Free Months (4,398) | Newsletter Subscription Offer: 10% Off for 1 Month (3,488) |
| Retail: Fashion Promotions (evar84) | Birthday Bonus: 25% Off 1 Item (4,462) | Refer a Friend Offer (New Customer): 50% Off 1 Item (4,398) | Newsletter Sign-up Bonus: 10% Off Entire Order (3,488) |
| FSI: Investment Bank Services (evar87) | Stock Options Courses (4,225) | Personal Financial Advisor (2,867) | Introduction to Trading Consultation (1,929) |
| FSI: Retail Bank Services (evar87) | Debt Payoff Consultation (4,225) | Home Appraisal (2,867) | Budget Creation Advice (1,929) |
| Retail: Fashion Services (evar87) | Made To Order (4,225) | Color Matching (2,867) | Alterations (1,929) |
| FSI: Retail Bank Articles (evar88) | 7 Smartest Moves Every New investor Should Make (9,388) | Cost-Benefit analysis: The Key to Your Financial Life (5,832) | How Microeconomics Effects Everyday Life (5,394) |
| Media: Streaming Media Articles (evar88) | Charlene’s Getaway: First Look Photos From Binji+ (9,388) | Binji+ Partners With we.SPORTS To Bring You Live Content (5,832) | Will Castledale Return To Binji+ For Season 2? (5,394) |
| Retail: Fashion Articles (evar88) | How to Wear Colorblocks (9,388) | Fashion on a Budget (5,832) | The Most Flattering Silhouettes for Your Body Type (5,394) |
| Company Name (evar97) | Binji+ (34,209) | Exp News (33,942) | we.Healthcare (33,186) |
| Employee Range (evar97) | Enterprise (292,868) | Mid-Market (163,338) | Small (45,234) |
| Industry (evar97) | Media & Entertainment (68,151) | Retail & Distribution (56,177) | Financial Services (46,816) |
| Revenue Range (evar97) | $1B - $2.5B (95,853) | $500M - $1B (95,651) | $100M - $250M (84,508) |
| Sub Industry (evar97) | Services (56,331) | Banking & Finance (37,340) | Specialty Stores (36,513) |
listvars
There are no listvars enabled in the report suite.
props
prop Classifications with No Data
The following classifications of props have data for the main prop, but no recorded values for the classifications in the assessed timeframe:
| Parent prop | Classification Name |
|---|---|
| prop1 | title |
| prop4 | brand |
| prop4 | Color |
| prop4 | Fabric |
| prop4 | Size |
| prop7 | tshirt |
| prop7 | tshirt1 |
prop Classifications with Data
The following prop classifications have data. The top three values (by occurrences) and the number of occurrences of each in the timeframe are shown below:
| Classification Name | Top Value | 2nd Value | 3rd Value |
|---|---|---|---|
| analytics expert (prop2) | gk (21,867) | ||
| Title expert (prop2) | gk (21,867) | ||
| who is trhat expert (prop2) | gk (21,867) | ||
| tshirt (prop4) | category (2,190,711) |
Events
Events with No Data
The following events have no data for the report period:
| event | Name | Description | Type |
|---|---|---|---|
| event28 | 3rd Party Ad Impressions | The # of onsite, 3rd party ad impressions | int |
| event193 | Data Sources | Please reserve for future demo data expansions. | int |
Event Trends
Below is a daily trend plot for each event that has any data:
Traffic Sources
The following are some highlights.
Marketing Channels
Total visits by marketing channel in the assessed period are shown below:
Looking at the marketing channel details, the number of unique “Marketing Channel Detail” values for each marketing channel, as well as the top 3 of those values (by visits) are as follows:
| Marketing Channel | % of Visits | # of Channel Details | Top Value | 2nd Value | 3rd Value |
|---|---|---|---|---|---|
| Referral | 53.4% | 1,900 | home (92,689) | category 4 (46,806) | category 2 (46,415) |
| Direct | 36.3% | 1,038 | None (152,809) | home (31,180) | category 5 (15,680) |
| Social Media | 11.5% | 2 | facebook.com (75,161) | youtube.com (37,654) | |
| Natural Search | 3.6% | 70 | www.google.com (3,878) | www.google.co.in (1,938) | www.google.co.uk (1,651) |
| None | 0.1% | 1 | None (1,027) |
Audit Duration
This audit took 15.9 mins to complete.