INTRODUCTION
The article I read was titled “According To Super Bowl Ads, Americans Love America, Animals And Sex” According To Super Bowl Ads, Americans Love America, Animals And Sex. I selected this article because I am of the opinion that western media loves to sexualizes everything they can. It is a selling point and one that works. However, I believe this is dangerous for society and leaves vulnerable to sexual exploitation.
The article doesn’t focus on that.The point of the article was for the author to pinpoint what characteristics pop up the most in Superbowl ads. They researched and ID key traits of a Superbowl ad, and than ran a series of ads through the criteria list to see what traits the commercials shared.
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DOWNLOADING packages
library(readr)
library(tidyverse)## ── Attaching packages ─────────────────────────────────────── tidyverse 1.3.1 ──## ✓ ggplot2 3.3.5 ✓ dplyr 1.0.8
## ✓ tibble 3.1.6 ✓ stringr 1.4.0
## ✓ tidyr 1.2.0 ✓ forcats 0.5.1
## ✓ purrr 0.3.4## ── Conflicts ────────────────────────────────────────── tidyverse_conflicts() ──
## x dplyr::filter() masks stats::filter()
## x dplyr::lag() masks stats::lag()#These are packages needed to read the data from Github and to transformed the dataUPLOAD and READ THE DATA
urlfile = "https://raw.githubusercontent.com/fivethirtyeight/superbowl-ads/main/superbowl-ads.csv"
mydata= read_csv(url(urlfile))## Rows: 244 Columns: 11
## ── Column specification ────────────────────────────────────────────────────────
## Delimiter: ","
## chr (3): brand, superbowl_ads_dot_com_url, youtube_url
## dbl (1): year
## lgl (7): funny, show_product_quickly, patriotic, celebrity, danger, animals,...
##
## ℹ Use `spec()` to retrieve the full column specification for this data.
## ℹ Specify the column types or set `show_col_types = FALSE` to quiet this message.head(mydata)## # A tibble: 6 × 11
## year brand superbowl_ads_do… youtube_url funny show_product_qu… patriotic
## <dbl> <chr> <chr> <chr> <lgl> <lgl> <lgl>
## 1 2018 Toyota https://superbow… https://ww… FALSE FALSE FALSE
## 2 2020 Bud Light https://superbow… https://ww… TRUE TRUE FALSE
## 3 2006 Bud Light https://superbow… https://ww… TRUE FALSE FALSE
## 4 2018 Hynudai https://superbow… https://ww… FALSE TRUE FALSE
## 5 2003 Bud Light https://superbow… https://ww… TRUE TRUE FALSE
## 6 2020 Toyota https://superbow… https://ww… TRUE TRUE FALSE
## # … with 4 more variables: celebrity <lgl>, danger <lgl>, animals <lgl>,
## # use_sex <lgl># I used a variable to ID raw data from github, used read_csv to upload the data into my Rmarkdown file and the head() to glimpse and make sure the file is correct.spec(mydata)## cols(
## year = col_double(),
## brand = col_character(),
## superbowl_ads_dot_com_url = col_character(),
## youtube_url = col_character(),
## funny = col_logical(),
## show_product_quickly = col_logical(),
## patriotic = col_logical(),
## celebrity = col_logical(),
## danger = col_logical(),
## animals = col_logical(),
## use_sex = col_logical()
## )view(mydata)MAKING A NEW COLUMN
new_column=sapply(mydata, table)
new_column## $year
##
## 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
## 8 13 10 12 11 8 7 14 13 15 14 9 15 15 14 10
## 2016 2017 2018 2019 2020
## 13 5 14 15 9
##
## $brand
##
## Bud Light Budweiser Coca-Cola Doritos E-Trade Hynudai Kia NFL
## 60 43 21 25 13 22 13 11
## Pepsi Toyota
## 25 11
##
## $superbowl_ads_dot_com_url
##
## https://superbowl-ads.com/2000-bud-light-hold-the-door/
## 1
## https://superbowl-ads.com/2000-bud-light-she-has-a-cat/
## 1
## https://superbowl-ads.com/2000-budweiser-rex/
## 1
## https://superbowl-ads.com/2000-budweiser-talking-dog/
## 1
## https://superbowl-ads.com/2000-budweiser-whaasup-game/
## 1
## https://superbowl-ads.com/2000-budweiser-whaasup/
## 1
## https://superbowl-ads.com/2000-etrade-money-out-of-the-wazoo/
## 1
## https://superbowl-ads.com/2000-etrade-monkey-dance/
## 1
## https://superbowl-ads.com/2001-bud-light-cedric-the-entertainer/
## 1
## https://superbowl-ads.com/2001-bud-light-otto/
## 1
## https://superbowl-ads.com/2001-bud-light-pencil-pusher/
## 1
## https://superbowl-ads.com/2001-budweiser-nsync/
## 1
## https://superbowl-ads.com/2001-budweiser-what-are-you-doing/
## 1
## https://superbowl-ads.com/2001-doritos-ali-landry/
## 1
## https://superbowl-ads.com/2001-etrade-dot-com-ghost-town/
## 1
## https://superbowl-ads.com/2001-etrade-security-guard/
## 1
## https://superbowl-ads.com/2001-nfl-perfect-day/
## 1
## https://superbowl-ads.com/2001-pepsi-bob-dole/
## 1
## https://superbowl-ads.com/2001-pepsi-kasparov-vs-pepsi-machine/
## 1
## https://superbowl-ads.com/2001-pepsi-roller-coaster/
## 1
## https://superbowl-ads.com/2001-pepsi-subway-miracle/
## 1
## https://superbowl-ads.com/2002-bud-light-cedric-advice/
## 1
## https://superbowl-ads.com/2002-bud-light-falcon/
## 1
## https://superbowl-ads.com/2002-bud-light-robobash/
## 1
## https://superbowl-ads.com/2002-bud-light-satin-sheets/
## 1
## https://superbowl-ads.com/2002-budweiser-anniversary-card/
## 1
## https://superbowl-ads.com/2002-budweiser-ground-zero-clydesdales-bow/
## 1
## https://superbowl-ads.com/2002-budweiser-how-ya-doin/
## 1
## https://superbowl-ads.com/2002-budweiser-tushy/
## 1
## https://superbowl-ads.com/2002-etrade-monkey-musical/
## 1
## https://superbowl-ads.com/2002-pepsi-generations-with-britney-spears/
## 1
## https://superbowl-ads.com/2003-bud-light-hermit-crab/
## 1
## https://superbowl-ads.com/2003-bud-light-mother-in-law/
## 1
## https://superbowl-ads.com/2003-bud-light-no-pets-allowed/
## 1
## https://superbowl-ads.com/2003-bud-light-strongman/
## 1
## https://superbowl-ads.com/2003-bud-light-third-arm/
## 1
## https://superbowl-ads.com/2003-bud-light-upside-down-clown/
## 1
## https://superbowl-ads.com/2003-bud-light-yoga/
## 1
## https://superbowl-ads.com/2003-budweiser-great-listener/
## 1
## https://superbowl-ads.com/2003-budweiser-instant-replay/
## 1
## https://superbowl-ads.com/2003-budweiser-roommate/
## 1
## https://superbowl-ads.com/2003-nfl-crazy-with-don-cheadle/
## 1
## https://superbowl-ads.com/2003-pepsi-twist-osbornes/
## 1
## https://superbowl-ads.com/2004-bud-light-cedric-gets-massage/
## 1
## https://superbowl-ads.com/2004-bud-light-fergus/
## 1
## https://superbowl-ads.com/2004-bud-light-frank/
## 1
## https://superbowl-ads.com/2004-bud-light-paintball/
## 1
## https://superbowl-ads.com/2004-bud-light-sleigh-ride/
## 1
## https://superbowl-ads.com/2004-budweiser-donkey/
## 1
## https://superbowl-ads.com/2004-budweiser-lipstick/
## 1
## https://superbowl-ads.com/2004-budweiser-referee/
## 1
## https://superbowl-ads.com/2004-pepsi-bears-find-food/
## 1
## https://superbowl-ads.com/2004-pepsi-jimi-hendrix/
## 1
## https://superbowl-ads.com/2004-toyota-revenge/
## 1
## https://superbowl-ads.com/2005-bud-light-cedric-stranded/
## 1
## https://superbowl-ads.com/2005-bud-light-parrot/
## 1
## https://superbowl-ads.com/2005-bud-light-sharon/
## 1
## https://superbowl-ads.com/2005-bud-light-skydiver/
## 1
## https://superbowl-ads.com/2005-budweiser-tryouts/
## 1
## https://superbowl-ads.com/2005-diet-pepsi-hot-guy/
## 1
## https://superbowl-ads.com/2005-diet-pepsi-pdiddy/
## 1
## https://superbowl-ads.com/2005-pepsi-song-in-a-bottle/
## 1
## https://superbowl-ads.com/2006-bud-light-bear-attack/
## 1
## https://superbowl-ads.com/2006-bud-light-magic-fridge/
## 1
## https://superbowl-ads.com/2006-budweiser-on-the-roof/
## 1
## https://superbowl-ads.com/2006-budweiser-stadium-crowd-wave/
## 1
## https://superbowl-ads.com/2006-budweiser-streaker/
## 1
## https://superbowl-ads.com/2006-diet-pepsi-brown-and-bubbly/
## 1
## https://superbowl-ads.com/2006-diet-pepsi-jackie-chan/
## 1
## https://superbowl-ads.com/2007-bud-light-apes-plan/
## 1
## https://superbowl-ads.com/2007-bud-light-but-he-has-bud-light/
## 1
## https://superbowl-ads.com/2007-bud-light-class-with-carlos-mencia/
## 1
## https://superbowl-ads.com/2007-bud-light-rock-scissors-paper/
## 1
## https://superbowl-ads.com/2007-bud-light-slap/
## 1
## https://superbowl-ads.com/2007-budweiser-dalmatian/
## 1
## https://superbowl-ads.com/2007-budweiser-don-shula-vs-jayz/
## 1
## https://superbowl-ads.com/2007-budweiser-king-crab/
## 1
## https://superbowl-ads.com/2007-coca-cola-happiness-factory/
## 1
## https://superbowl-ads.com/2007-coca-cola-video-game/
## 1
## https://superbowl-ads.com/2007-doritos-check-out-girl/
## 1
## https://superbowl-ads.com/2007-doritos-live-the-favor/
## 1
## https://superbowl-ads.com/2007-etrade-one-finger/
## 1
## https://superbowl-ads.com/2007-toyota-tundra-see-saw/
## 1
## https://superbowl-ads.com/2008-bud-light-ability-to-fly/
## 1
## https://superbowl-ads.com/2008-bud-light-breathe-fire/
## 1
## https://superbowl-ads.com/2008-bud-light-jackie-moon-will-ferrell/
## 1
## https://superbowl-ads.com/2008-bud-light-language-of-love/
## 1
## https://superbowl-ads.com/2008-bud-light-wheel-suck/
## 1
## https://superbowl-ads.com/2008-bud-light-wine-cheese-party/
## 1
## https://superbowl-ads.com/2008-bud-light-x-ray-vision/
## 1
## https://superbowl-ads.com/2008-budweiser-dalmatian-trains-hank-for-team/
## 1
## https://superbowl-ads.com/2008-coca-cola-its-mine/
## 1
## https://superbowl-ads.com/2008-coca-cola-political-parties/
## 1
## https://superbowl-ads.com/2008-doritos-mouse-trap/
## 1
## https://superbowl-ads.com/2008-hyundai-genesis-luxury/
## 1
## https://superbowl-ads.com/2008-pepsi-every-sip-with-justin-timberlake/
## 1
## https://superbowl-ads.com/2009-bud-light-meeting/
## 1
## https://superbowl-ads.com/2009-bud-light-skier/
## 1
## https://superbowl-ads.com/2009-budweiser-clydesdale-plays-fetch/
## 1
## https://superbowl-ads.com/2009-budweiser-clydesdales-generations/
## 1
## https://superbowl-ads.com/2009-coca-cola-avatar/
## 1
## https://superbowl-ads.com/2009-coca-cola-heist/
## 1
## https://superbowl-ads.com/2009-coke-zero-mean-troy/
## 1
## https://superbowl-ads.com/2009-doritos-crystal-ball/
## 1
## https://superbowl-ads.com/2009-doritos-new-flavor-pitch/
## 1
## https://superbowl-ads.com/2009-doritos-power-of-the-crunch/
## 1
## https://superbowl-ads.com/2009-etrade-talking-baby/
## 1
## https://superbowl-ads.com/2009-hyundai-angry-bosses/
## 1
## https://superbowl-ads.com/2009-hyundai-assurance-contract/
## 1
## https://superbowl-ads.com/2009-pepsi-anthem/
## 1
## https://superbowl-ads.com/2009-pepsi-max-im-good/
## 1
## https://superbowl-ads.com/2010-nfl-best-fans-on-the-planet/
## 1
## https://superbowl-ads.com/2011-bud-light-dog-sitter/
## 1
## https://superbowl-ads.com/2011-coca-cola-border/
## 1
## https://superbowl-ads.com/2011-coca-cola-siege/
## 1
## https://superbowl-ads.com/2011-doritos-pug-attack/
## 1
## https://superbowl-ads.com/2011-hyundai-super-bowl-commercial-anachronistic-city-video/
## 1
## https://superbowl-ads.com/2011-hyundai-super-bowl-commercial-deprogramming-video/
## 1
## https://superbowl-ads.com/2011-hyundai-super-bowl-commercial-hypnotized-video/
## 1
## https://superbowl-ads.com/2011-kia-optima-one-epic-ride-super-bowl-xlv-commercial/
## 1
## https://superbowl-ads.com/2011-pepsi-max-love-hurts/
## 1
## https://superbowl-ads.com/2012-bud-light-platinum-factory/
## 1
## https://superbowl-ads.com/2012-bud-light-rescue-dog/
## 1
## https://superbowl-ads.com/2012-budweiser-eternal-optimism/
## 1
## https://superbowl-ads.com/2012-budweiser-return-of-the-king/
## 1
## https://superbowl-ads.com/2012-coca-cola-arghh-ny-bear/
## 1
## https://superbowl-ads.com/2012-coca-cola-catch-ne-bear/
## 1
## https://superbowl-ads.com/2012-coca-cola-superstition/
## 1
## https://superbowl-ads.com/2012-doritos-mans-best-friend/
## 1
## https://superbowl-ads.com/2012-doritos-sling-baby/
## 1
## https://superbowl-ads.com/2012-etrade-fatherhood/
## 1
## https://superbowl-ads.com/2012-hyundai-genesis-heart/
## 1
## https://superbowl-ads.com/2012-kia-optima-drive-the-dream-extended-version/
## 1
## https://superbowl-ads.com/2012-nfl-timeline/
## 1
## https://superbowl-ads.com/2012-pepsi-kings-court/
## 1
## https://superbowl-ads.com/2012-toyota-camry-its-reinvented/
## 1
## https://superbowl-ads.com/2014-bud-light-cool-twist/
## 1
## https://superbowl-ads.com/2014-bud-light-up-for-whatever-1/
## 1
## https://superbowl-ads.com/2014-bud-light-up-for-whatever-2/
## 1
## https://superbowl-ads.com/2014-budweiser-a-heros-welcome/
## 1
## https://superbowl-ads.com/2014-budweiser-puppy-love/
## 1
## https://superbowl-ads.com/2014-coca-cola-its-beautiful/
## 1
## https://superbowl-ads.com/2014-coca-going-all-the-way/
## 1
## https://superbowl-ads.com/2014-doritos-cowboy-kid/
## 1
## https://superbowl-ads.com/2014-doritos-time-machine/
## 1
## https://superbowl-ads.com/2014-hyundai-elantra-nice/
## 1
## https://superbowl-ads.com/2014-hyundai-genesis-dads-sixth-sense/
## 1
## https://superbowl-ads.com/2014-kia-the-truth/
## 1
## https://superbowl-ads.com/2014-toyota-highlander-no-room-for-boring/
## 1
## https://superbowl-ads.com/2015-budweiser-clydesdale-beer-run/
## 1
## https://superbowl-ads.com/2015-budweiser-lost-dog/
## 1
## https://superbowl-ads.com/2015-coca-cola-make-it-happy/
## 1
## https://superbowl-ads.com/2015-doritos-cheesy-pirates/
## 1
## https://superbowl-ads.com/2015-doritos-middle-seat/
## 1
## https://superbowl-ads.com/2015-kia-sorento-the-perfect-getaway-with-pierce-brosnan/
## 1
## https://superbowl-ads.com/2017-budweiser-super-bowl-51-li-tv-commercial-born-hard-way/
## 1
## https://superbowl-ads.com/2017-hyundai-super-bowl-51-li-tv-commercial-better-super-bowl/
## 1
## https://superbowl-ads.com/2017-kia-super-bowl-51-li-tv-commercial-heros-journey-starring-melissa-mccarthy/
## 1
## https://superbowl-ads.com/2017-nfl-super-bowl-51-li-tv-commercial-inside-lines/
## 1
## https://superbowl-ads.com/2017-nfl-super-bowl-51-li-tv-commercial-super-bowl-baby-legends/
## 1
## https://superbowl-ads.com/2018_pepsi_this_is_the_pepsi/
## 1
## https://superbowl-ads.com/2018-coca-cola-super-bowl-ad-wonder-us/
## 1
## https://superbowl-ads.com/2018-doritos-blaze-vs-mtn-dew-ice/
## 1
## https://superbowl-ads.com/2018-kia-stinger-steven-tyler-big-game-ad-feel-something-again/
## 1
## https://superbowl-ads.com/2019-bud-light-game-of-thrones-joust/
## 1
## https://superbowl-ads.com/2019-bud-light-medieval-barbers/
## 1
## https://superbowl-ads.com/2019-bud-light-special-delivery/
## 1
## https://superbowl-ads.com/2019-bud-light-trojan-horse-occupants/
## 1
## https://superbowl-ads.com/2019-budweiser-wind-never-felt-better/
## 1
## https://superbowl-ads.com/2019-coca-cola-a-coke-is-a-coke/
## 1
## https://superbowl-ads.com/2019-doritos-now-its-hot-with-chance-the-rapper-and-backstreet-boys/
## 1
## https://superbowl-ads.com/2019-hyundai-shopper-assurance-the-elevator-with-jason-bateman/
## 1
## https://superbowl-ads.com/2019-kia-the-great-unknowns-what-if/
## 1
## https://superbowl-ads.com/2019-nfl-nfl100/
## 1
## https://superbowl-ads.com/2019-pepsi-bubly-buble/
## 1
## https://superbowl-ads.com/2019-pepsi-more-than-ok/
## 1
## https://superbowl-ads.com/2019-toyota-supra-wizard/
## 1
## https://superbowl-ads.com/2019-toyota-toni-with-antoinette-harris/
## 1
## https://superbowl-ads.com/2020-bud-light-seltzer-inside-posts-brain/
## 1
## https://superbowl-ads.com/2020-budweiser-typical-american/
## 1
## https://superbowl-ads.com/2020-coca-cola-energy-show-up/
## 1
## https://superbowl-ads.com/2020-doritos-the-cool-ranch-with-lil-nas-x-and-sam-elliott/
## 1
## https://superbowl-ads.com/2020-hyundai-smaht-pahk/
## 1
## https://superbowl-ads.com/2020-kia-telluride-give-it-everything/
## 1
## https://superbowl-ads.com/2020-kia-tough-never-quits/
## 1
## https://superbowl-ads.com/2020-nfl-next-100/
## 1
## https://superbowl-ads.com/2020-pepsi-zero-sugar-done-right/
## 1
## https://superbowl-ads.com/2020-toyota-go-places-with-cobie-smulders/
## 1
## https://superbowl-ads.com/41891-2/
## 1
## https://superbowl-ads.com/bud-light-2016-super-bowl-50-ad-the-bud-light-party/
## 1
## https://superbowl-ads.com/bud-light-the-bud-knight/
## 1
## https://superbowl-ads.com/bud-light-ye-olde-pep-talk/
## 1
## https://superbowl-ads.com/budweiser-2015-super-bowl-xlix-ad-brewed-the-hard-way/
## 1
## https://superbowl-ads.com/budweiser-2016-super-bowl-50-ad-not-backing/
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## https://superbowl-ads.com/budweiser-2016-super-bowl-50-ad-simply-put/
## 1
## https://superbowl-ads.com/coca-cola-mini-2016-super-bowl-50-ad-hulk-vs-ant-man/
## 1
## https://superbowl-ads.com/diet-coke-twisted-mango-groove/
## 1
## https://superbowl-ads.com/doritos-2015-super-bowl-xlix-ad-when-pigs-fly/
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## https://superbowl-ads.com/doritos-2016-super-bowl-50-ad-doritos-dogs/
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## https://superbowl-ads.com/doritos-2016-super-bowl-50-ad-ultrasound/
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## https://superbowl-ads.com/etrade-commercial-this-is-getting-old/
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## https://superbowl-ads.com/good-odds-toyota/
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## https://superbowl-ads.com/hd-2010-super-bowl-commercial-new-hyundai-super-bowl-44-xliv-ad-hyundai-body-pass-2011-sonata/
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## https://superbowl-ads.com/hd-exclusive-2010-super-bowl-xliv-commercial-with-brett-favre-hyundai-commercial/
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## https://superbowl-ads.com/hd-exclusive-bud-light-auto-tune-t-pain-2010-superbowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-bud-light-scientist-2010-superbowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-budweiser-body-bridge-2010-super-bowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-casket-funeral-doritos-2010-super-bowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-dog-shock-collar-doritos-commercial-super-bowl-44-2010-super-bowl-xliv/
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## https://superbowl-ads.com/hd-exclusive-doritos-samurai-2010-super-bowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-e-trade-baby-first-class-2010-super-bowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-e-trade-baby-girlfriend-2010-superbowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-e-trade-baby-tears-2010-superbowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hd-exclusive-kias-big-game-commercial-2010-super-bowl-44-xliv-ad/
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## https://superbowl-ads.com/hd-exclusive-stranded-budweiser-2010-super-bowl-44-xliv-commercial-ad/
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## https://superbowl-ads.com/hope-detector-nfl-super-bowl-lii-hyundai/
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## https://superbowl-ads.com/hyundai-2016-super-bowl-50-ad-chase/
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## https://superbowl-ads.com/hyundai-2016-super-bowl-50-ad-first-date/
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## https://superbowl-ads.com/hyundai-2016-super-bowl-50-ad-ryanville/
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## https://superbowl-ads.com/kia-optima-2016-super-bowl-50-ad-walken-closet/
## 1
## https://superbowl-ads.com/life-is-short-have-a-diet-coke-because-i-can-diet-coke/
## 1
## https://superbowl-ads.com/nfl-2016-super-bowl-50-ad-super-bowl-babies-choir/
## 1
## https://superbowl-ads.com/nfl-now/
## 1
## https://superbowl-ads.com/pepsi-2015-super-bowl-xlix-ad-halftime-touches-down/
## 1
## https://superbowl-ads.com/pepsi-2016-super-bowl-50-ad-joy-pepsi/
## 1
## https://superbowl-ads.com/pokemon-2016-super-bowl-50-ad-20-years-2/
## 1
## https://superbowl-ads.com/touchdown-celebrations-to-come-nfl-super-bowl-lii-commercial/
## 1
## https://superbowl-ads.com/toyota-2018-big-game-ad-one-team/
## 1
## https://superbowl-ads.com/toyota-camry-2015-super-bowl-xlix-ad-my-bold-dad/
## 1
## https://superbowl-ads.com/video-2013-hyundai-genesis-super-bowl-xlvii-commercial/
## 1
## https://superbowl-ads.com/video-2013-hyundai-sonata-turbo-super-bowl-xlvii-stuck/
## 1
## https://superbowl-ads.com/video-2013-kia-super-bowl-xlvii-commercial-space-babies/
## 1
## https://superbowl-ads.com/video-2013-pepsi-next-super-bowl-xlvii-commercial-party/
## 1
## https://superbowl-ads.com/video-bud-light-2013-super-bowl-xlvii-ad-journey/
## 1
## https://superbowl-ads.com/video-bud-light-2013-super-bowl-xlvii-commercial-lucky-chair/
## 1
## https://superbowl-ads.com/video-budweiser-2013-super-bowl-xlvii-ad-the-clydesdales-brotherhood/
## 1
## https://superbowl-ads.com/video-budweiser-black-crown-2013-super-bowl-xlvii-ad-celebration/
## 1
## https://superbowl-ads.com/video-budweiser-black-crown-2013-super-bowl-xlvii-ad-coronation/
## 1
## https://superbowl-ads.com/video-doritos-2013-super-bowl-xlvii-ad-fashionista-daddy/
## 1
## https://superbowl-ads.com/video-doritos-2013-super-bowl-xlvii-commercial-goat-for-sale/
## 1
## https://superbowl-ads.com/video-etrade-baby-2013-super-bowl-xlvii-commercial-save-it/
## 1
## https://superbowl-ads.com/video-hyundai-2013-super-bowl-xlvii-ad-epic-playdate/
## 1
## https://superbowl-ads.com/video-hyundai-2013-super-bowl-xlvii-ad-santafe-team/
## 1
## https://superbowl-ads.com/video-kia-forte-2013-super-bowl-xlvii-commercial-hot-bots/
## 1
##
## $youtube_url
##
## https://www.youtube.com/watch?v=_cEQ5g6bzdM
## 1
## https://www.youtube.com/watch?v=_GeiOdHsW_8
## 1
## https://www.youtube.com/watch?v=_l1nWWiut0I
## 1
## https://www.youtube.com/watch?v=-ACk9mRky5k
## 1
## https://www.youtube.com/watch?v=-axbiEJiRGw
## 1
## https://www.youtube.com/watch?v=-BVMOKtawUk
## 1
## https://www.youtube.com/watch?v=-gAZRN3SCBw
## 1
## https://www.youtube.com/watch?v=-gTWA5AsTP8
## 1
## https://www.youtube.com/watch?v=-LwSb4cCAnw
## 1
## https://www.youtube.com/watch?v=0gHYd67OumQ
## 1
## https://www.youtube.com/watch?v=1A6frF5zfDE
## 1
## https://www.youtube.com/watch?v=1AeG8tCzTGw
## 1
## https://www.youtube.com/watch?v=1MZUvib98Rs
## 1
## https://www.youtube.com/watch?v=1nmPv4M8Ps8
## 1
## https://www.youtube.com/watch?v=1ww1k7w4WQ8
## 1
## https://www.youtube.com/watch?v=1X_M47SQF6s
## 1
## https://www.youtube.com/watch?v=2_LWZe2BGaE
## 1
## https://www.youtube.com/watch?v=2IhJl7mBtls
## 1
## https://www.youtube.com/watch?v=2jMWybAKjWw
## 1
## https://www.youtube.com/watch?v=2JqRXLQYF9o
## 1
## https://www.youtube.com/watch?v=2WNvlXoDs7w
## 1
## https://www.youtube.com/watch?v=32d5c_IW2Xc
## 1
## https://www.youtube.com/watch?v=39BL7iqe6pQ
## 1
## https://www.youtube.com/watch?v=3LPLXuHlOCI
## 1
## https://www.youtube.com/watch?v=3rZs8ZKTsp0
## 1
## https://www.youtube.com/watch?v=3Tnm53uXIvg
## 1
## https://www.youtube.com/watch?v=4WeAvfP1ikU
## 1
## https://www.youtube.com/watch?v=5ofcQl6gWeE
## 1
## https://www.youtube.com/watch?v=5tso0er4EUI
## 1
## https://www.youtube.com/watch?v=5uLJitPWAXM
## 1
## https://www.youtube.com/watch?v=64UH1_D95gQ
## 1
## https://www.youtube.com/watch?v=670X2MCWzK0
## 1
## https://www.youtube.com/watch?v=67dRRrRz2t8
## 1
## https://www.youtube.com/watch?v=6cMHr8goUgU
## 1
## https://www.youtube.com/watch?v=6h7wifUL8mk
## 1
## https://www.youtube.com/watch?v=6mfJ0EsqLWs
## 1
## https://www.youtube.com/watch?v=6SWNLDdnz0A
## 1
## https://www.youtube.com/watch?v=6xVnq31Vk8Y
## 1
## https://www.youtube.com/watch?v=7_EfXuGev24
## 1
## https://www.youtube.com/watch?v=7DZao4kN73M
## 1
## https://www.youtube.com/watch?v=7HMTkEMdqBQ
## 1
## https://www.youtube.com/watch?v=7KHlMJE84eA
## 1
## https://www.youtube.com/watch?v=7q2yVq6fDEg
## 1
## https://www.youtube.com/watch?v=8fhOItB0zUM
## 1
## https://www.youtube.com/watch?v=8FMU5yPZgwM
## 1
## https://www.youtube.com/watch?v=9_dE6Z2HK8I
## 1
## https://www.youtube.com/watch?v=9csH_Hy-7A4
## 1
## https://www.youtube.com/watch?v=9KqekigARfE
## 1
## https://www.youtube.com/watch?v=9RI6OGXq11Y
## 1
## https://www.youtube.com/watch?v=9u4--TxE2gI
## 1
## https://www.youtube.com/watch?v=aEWtTVaIH0M
## 1
## https://www.youtube.com/watch?v=agISXMN4tng
## 1
## https://www.youtube.com/watch?v=AhqPl1IKVo4
## 1
## https://www.youtube.com/watch?v=AKKM8sP24BE
## 1
## https://www.youtube.com/watch?v=AMP9fgyi41M
## 1
## https://www.youtube.com/watch?v=Ao0x4zsb724
## 1
## https://www.youtube.com/watch?v=aOfRpCp6Pgw
## 1
## https://www.youtube.com/watch?v=Aw6-aXMBseo
## 1
## https://www.youtube.com/watch?v=b01P9PaaoLk
## 1
## https://www.youtube.com/watch?v=B9j4Cw5dkBs
## 1
## https://www.youtube.com/watch?v=bcV8WN1YIL4
## 1
## https://www.youtube.com/watch?v=bDhjcP02GQg
## 1
## https://www.youtube.com/watch?v=be5DH6jQs38
## 1
## https://www.youtube.com/watch?v=bHY2miRSwh4
## 1
## https://www.youtube.com/watch?v=BKexURCYxtk
## 1
## https://www.youtube.com/watch?v=Bs0Iwwl-5Lk
## 1
## https://www.youtube.com/watch?v=cOEMI8HRhlA
## 1
## https://www.youtube.com/watch?v=CPr4-P19NtE
## 1
## https://www.youtube.com/watch?v=CyK63f0I1P0
## 1
## https://www.youtube.com/watch?v=D4BC8zUfNhU
## 1
## https://www.youtube.com/watch?v=D81uh6I-2Q4
## 1
## https://www.youtube.com/watch?v=d8f-PiELHls
## 1
## https://www.youtube.com/watch?v=dnHEqQGl0yA
## 1
## https://www.youtube.com/watch?v=DoM6IhfY8No
## 1
## https://www.youtube.com/watch?v=DTvxyDwP2CA
## 1
## https://www.youtube.com/watch?v=dWQqIeAYfK8
## 1
## https://www.youtube.com/watch?v=e0ez2t6oRWY
## 1
## https://www.youtube.com/watch?v=ecqiZn2DDFQ
## 1
## https://www.youtube.com/watch?v=eIlX0Gg0GRI
## 1
## https://www.youtube.com/watch?v=eJucRz8kYo0
## 1
## https://www.youtube.com/watch?v=esOPYOeotTU
## 1
## https://www.youtube.com/watch?v=eXfNnSOOoVc
## 1
## https://www.youtube.com/watch?v=F0nhq4GO90s
## 1
## https://www.youtube.com/watch?v=f34Ji70u3nk
## 1
## https://www.youtube.com/watch?v=Fdz0Q0GiEcc
## 1
## https://www.youtube.com/watch?v=fObt1E6Ij_E
## 1
## https://www.youtube.com/watch?v=FTNMYoKHwvU
## 1
## https://www.youtube.com/watch?v=GgXsLHifz9k
## 1
## https://www.youtube.com/watch?v=GNVw5f16GEM
## 1
## https://www.youtube.com/watch?v=gtmJEt0w1k4
## 1
## https://www.youtube.com/watch?v=gUGGepL5gGU
## 1
## https://www.youtube.com/watch?v=gWqR28uRxXw
## 1
## https://www.youtube.com/watch?v=GzWUUZRli6s
## 1
## https://www.youtube.com/watch?v=h-HHbtwX5vY
## 1
## https://www.youtube.com/watch?v=h8qgk5tXuUA
## 1
## https://www.youtube.com/watch?v=H9YdunAo3Ug
## 1
## https://www.youtube.com/watch?v=hkSQ2Vr41bM
## 1
## https://www.youtube.com/watch?v=hM79LTkT7ek
## 1
## https://www.youtube.com/watch?v=HtBZvl7dIu4
## 1
## https://www.youtube.com/watch?v=I-_Uh-vZXgo
## 1
## https://www.youtube.com/watch?v=icV7fGqPZ2I
## 1
## https://www.youtube.com/watch?v=IQHlA9qKJv4
## 1
## https://www.youtube.com/watch?v=IUU_ygKs3jA
## 1
## https://www.youtube.com/watch?v=J0xugdotpp8
## 1
## https://www.youtube.com/watch?v=j7QA9oHpduk
## 1
## https://www.youtube.com/watch?v=J89vbNUzhIE
## 1
## https://www.youtube.com/watch?v=jaR5-kefxn4
## 1
## https://www.youtube.com/watch?v=jhvAXT9R_3U
## 1
## https://www.youtube.com/watch?v=JJmqCKtJnxM
## 1
## https://www.youtube.com/watch?v=JJn1vM7LB1Y
## 1
## https://www.youtube.com/watch?v=jvm68nEAU7o
## 1
## https://www.youtube.com/watch?v=k5vbGQb7jR0
## 1
## https://www.youtube.com/watch?v=kH50-giCeDM
## 1
## https://www.youtube.com/watch?v=KLkQ9c9-QFI
## 1
## https://www.youtube.com/watch?v=kMmd0WaQFGE
## 1
## https://www.youtube.com/watch?v=kNxgxF-7SfA
## 1
## https://www.youtube.com/watch?v=KpN6fxOorwE
## 1
## https://www.youtube.com/watch?v=KqAWv2wCW8I
## 1
## https://www.youtube.com/watch?v=KUoD-gPDahw
## 1
## https://www.youtube.com/watch?v=Kwke0LNardc
## 1
## https://www.youtube.com/watch?v=KwUUdl22mkA
## 1
## https://www.youtube.com/watch?v=L1fL0ZHX2t0
## 1
## https://www.youtube.com/watch?v=lbkafMhmvMo
## 1
## https://www.youtube.com/watch?v=Le_2S2db0Bk
## 1
## https://www.youtube.com/watch?v=leptS7k6sLE
## 1
## https://www.youtube.com/watch?v=LEVQAU_LITI
## 1
## https://www.youtube.com/watch?v=LgiYL1Ry2I8
## 1
## https://www.youtube.com/watch?v=lMs79UXam9A
## 1
## https://www.youtube.com/watch?v=lNPccrGk77A
## 1
## https://www.youtube.com/watch?v=LnU2T2P1oxA
## 1
## https://www.youtube.com/watch?v=loimTUjV92Q
## 1
## https://www.youtube.com/watch?v=lzQ2NeqjYS0
## 1
## https://www.youtube.com/watch?v=M3IV93HwSkc
## 1
## https://www.youtube.com/watch?v=mhEYXcCB1Qw
## 1
## https://www.youtube.com/watch?v=mjN3OY9Eefk
## 1
## https://www.youtube.com/watch?v=MNRAdrB9TSs
## 1
## https://www.youtube.com/watch?v=mOatp4Xi7IU
## 1
## https://www.youtube.com/watch?v=Muyq2kMDFoA
## 1
## https://www.youtube.com/watch?v=MwfL-DkL1Vg
## 1
## https://www.youtube.com/watch?v=nAJvHsVoLq0
## 1
## https://www.youtube.com/watch?v=nayeYTmEdYw
## 1
## https://www.youtube.com/watch?v=nbbp0VW7z8w
## 1
## https://www.youtube.com/watch?v=nIcFZzdXSrU
## 1
## https://www.youtube.com/watch?v=nkGd47iB-wU
## 1
## https://www.youtube.com/watch?v=nO-8ZY7p95o
## 1
## https://www.youtube.com/watch?v=nONhop0Kq-E
## 1
## https://www.youtube.com/watch?v=NOOmu1Rz17Y
## 1
## https://www.youtube.com/watch?v=nScg3KmA_6k
## 1
## https://www.youtube.com/watch?v=NvIcPAxZ39o
## 1
## https://www.youtube.com/watch?v=NwZpO6saPxI
## 1
## https://www.youtube.com/watch?v=odpagg0jV6I
## 1
## https://www.youtube.com/watch?v=OfLLLnAngZI
## 1
## https://www.youtube.com/watch?v=oftjwYmlfoA
## 1
## https://www.youtube.com/watch?v=oJvsWvaTr4w
## 1
## https://www.youtube.com/watch?v=ONZFkqzuMjI
## 1
## https://www.youtube.com/watch?v=osn2rzClKh0
## 1
## https://www.youtube.com/watch?v=otCxSnu_HXA
## 1
## https://www.youtube.com/watch?v=ovQYgnXHooY
## 1
## https://www.youtube.com/watch?v=oYdJKey7VpU
## 1
## https://www.youtube.com/watch?v=Ozb_fJB_z6o
## 1
## https://www.youtube.com/watch?v=pldGc0Cpf84
## 1
## https://www.youtube.com/watch?v=PlqWRADszb0
## 1
## https://www.youtube.com/watch?v=pmmsr7PAhWU
## 1
## https://www.youtube.com/watch?v=PnOW5qj_R6A
## 1
## https://www.youtube.com/watch?v=PsKJUnGEGSs
## 1
## https://www.youtube.com/watch?v=puG0WOgAUfs
## 1
## https://www.youtube.com/watch?v=pvKBdrx4quA
## 1
## https://www.youtube.com/watch?v=pVxmT2x3Od4
## 1
## https://www.youtube.com/watch?v=q05QIp5qbnY
## 1
## https://www.youtube.com/watch?v=Q5Hu_FBUIsk
## 1
## https://www.youtube.com/watch?v=qbS0gF3YdBg
## 1
## https://www.youtube.com/watch?v=Qh_gOK6xDNA
## 1
## https://www.youtube.com/watch?v=qIC90Vnc-OI
## 1
## https://www.youtube.com/watch?v=qKKpRhFcKBk
## 1
## https://www.youtube.com/watch?v=Qr3GJqccGi4
## 1
## https://www.youtube.com/watch?v=qUZaSf7T7ig
## 1
## https://www.youtube.com/watch?v=QwF3ipuNyfc
## 1
## https://www.youtube.com/watch?v=Qx5-AZlfjp4
## 1
## https://www.youtube.com/watch?v=r_kXSO9Cph0
## 1
## https://www.youtube.com/watch?v=r4eyQBvcBUA
## 1
## https://www.youtube.com/watch?v=R67qcUIbFhs
## 1
## https://www.youtube.com/watch?v=rBkPXt-OpA4
## 1
## https://www.youtube.com/watch?v=RuIXFuwLb2s
## 1
## https://www.youtube.com/watch?v=rZh_CbcVe7M
## 1
## https://www.youtube.com/watch?v=S2nBBMbjS8w
## 1
## https://www.youtube.com/watch?v=SK1i1iyE7RA
## 1
## https://www.youtube.com/watch?v=sl8ooTIMk2w
## 1
## https://www.youtube.com/watch?v=sMkGwCw7iv8
## 1
## https://www.youtube.com/watch?v=sS8dkRhDirY
## 1
## https://www.youtube.com/watch?v=sx0i7WgBOvs
## 1
## https://www.youtube.com/watch?v=tbLTl7egwlU
## 1
## https://www.youtube.com/watch?v=TG4giyL-4Sk
## 1
## https://www.youtube.com/watch?v=TieDNumMwOc
## 1
## https://www.youtube.com/watch?v=to4dhysGYD0
## 1
## https://www.youtube.com/watch?v=tVrE5-eiSNA
## 1
## https://www.youtube.com/watch?v=UBaZDWIs3fs
## 1
## https://www.youtube.com/watch?v=ucCvhK2CZMo
## 1
## https://www.youtube.com/watch?v=UizTtcBsNi8
## 1
## https://www.youtube.com/watch?v=ukpnHh4eEeQ
## 1
## https://www.youtube.com/watch?v=uO-E2T1hayU
## 1
## https://www.youtube.com/watch?v=UxQKSCpOIOI
## 1
## https://www.youtube.com/watch?v=vUwROngDC88
## 1
## https://www.youtube.com/watch?v=w_2k5LMeduc
## 1
## https://www.youtube.com/watch?v=w_ZEGUX4YnI
## 1
## https://www.youtube.com/watch?v=WAySopBmbtI
## 1
## https://www.youtube.com/watch?v=wBcijELzZi4
## 1
## https://www.youtube.com/watch?v=WBvkmWDjsYc
## 1
## https://www.youtube.com/watch?v=wegrVsP3gK4
## 1
## https://www.youtube.com/watch?v=WIzKwJmYLNs
## 1
## https://www.youtube.com/watch?v=WTf0XGpINJI
## 1
## https://www.youtube.com/watch?v=WTqL_giKNHQ
## 1
## https://www.youtube.com/watch?v=WX8Du9pusdA
## 1
## https://www.youtube.com/watch?v=x1nttVdja9s
## 1
## https://www.youtube.com/watch?v=xbrvsJZSxok
## 1
## https://www.youtube.com/watch?v=XJEYIR-Cai4
## 1
## https://www.youtube.com/watch?v=XKFUcEkIbEg
## 1
## https://www.youtube.com/watch?v=XxfxB0O9Uuk
## 1
## https://www.youtube.com/watch?v=xza7T89Lda4
## 1
## https://www.youtube.com/watch?v=Y-P0Hs0ADJY
## 1
## https://www.youtube.com/watch?v=Y9wyIID8Khs
## 1
## https://www.youtube.com/watch?v=yhPBzlB6VJI
## 1
## https://www.youtube.com/watch?v=yk0MQD5YgV8
## 1
## https://www.youtube.com/watch?v=YnGpb8lbPOI
## 1
## https://www.youtube.com/watch?v=yQ_nU0_R7PE
## 1
## https://www.youtube.com/watch?v=YQo0TfuueaY
## 1
## https://www.youtube.com/watch?v=YyKVvAZSAug
## 1
## https://www.youtube.com/watch?v=Zb3fhsfs6ZU
## 1
## https://www.youtube.com/watch?v=ZBD4dYTpYAU
## 1
## https://www.youtube.com/watch?v=zE7wyUmsM0k
## 1
## https://www.youtube.com/watch?v=zeBZvwYQ-hA
## 1
## https://www.youtube.com/watch?v=zM4rU4jit5k
## 1
## https://www.youtube.com/watch?v=ZuBbnZ3UbJw
## 1
## https://www.youtube.com/watch?v=zx4SnN9HuRw
## 1
##
## $funny
##
## FALSE TRUE
## 76 168
##
## $show_product_quickly
##
## FALSE TRUE
## 78 166
##
## $patriotic
##
## FALSE TRUE
## 203 41
##
## $celebrity
##
## FALSE TRUE
## 176 68
##
## $danger
##
## FALSE TRUE
## 169 75
##
## $animals
##
## FALSE TRUE
## 155 89
##
## $use_sex
##
## FALSE TRUE
## 181 63install.packages("qdapTools")## Installing package into '/data/home/zainab.oketokoun/R/4.1.3'
## (as 'lib' is unspecified)library(qdapTools)##
## Attaching package: 'qdapTools'## The following object is masked from 'package:dplyr':
##
## idmtabulate(mydata)## 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
## year 8 13 10 12 11 8 7 14 13 15
## brand 0 0 0 0 0 0 0 0 0 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0 0 0 0 0
## funny 0 0 0 0 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0 0 0 0 0
## danger 0 0 0 0 0 0 0 0 0 0
## animals 0 0 0 0 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0 0 0 0 0
## 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
## year 14 9 15 15 14 10 13 5 14 15
## brand 0 0 0 0 0 0 0 0 0 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0 0 0 0 0
## funny 0 0 0 0 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0 0 0 0 0
## danger 0 0 0 0 0 0 0 0 0 0
## animals 0 0 0 0 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0 0 0 0 0
## 2020 Bud Light Budweiser Coca-Cola Doritos E-Trade
## year 9 0 0 0 0 0
## brand 0 60 43 21 25 13
## superbowl_ads_dot_com_url 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0
## funny 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0
## danger 0 0 0 0 0 0
## animals 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0
## FALSE
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## https://www.youtube.com/watch?v=Zb3fhsfs6ZU
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## https://www.youtube.com/watch?v=zeBZvwYQ-hA
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## show_product_quickly 0
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## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=zM4rU4jit5k
## year 0
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## youtube_url 1
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## show_product_quickly 0
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## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=ZuBbnZ3UbJw
## year 0
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## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=zx4SnN9HuRw Hynudai
## year 0 0
## brand 0 22
## superbowl_ads_dot_com_url 0 0
## youtube_url 1 0
## funny 0 0
## show_product_quickly 0 0
## patriotic 0 0
## celebrity 0 0
## danger 0 0
## animals 0 0
## use_sex 0 0
## Kia NFL Pepsi Toyota TRUE
## year 0 0 0 0 0
## brand 13 11 25 11 0
## superbowl_ads_dot_com_url 0 0 0 0 0
## youtube_url 0 0 0 0 0
## funny 0 0 0 0 168
## show_product_quickly 0 0 0 0 166
## patriotic 0 0 0 0 41
## celebrity 0 0 0 0 68
## danger 0 0 0 0 75
## animals 0 0 0 0 89
## use_sex 0 0 0 0 63updatedata = mydata %>%
filter(use_sex == TRUE)CHECKING to see if new data appears
updatedata## # A tibble: 63 × 11
## year brand superbowl_ads_d… youtube_url funny show_product_qu… patriotic
## <dbl> <chr> <chr> <chr> <lgl> <lgl> <lgl>
## 1 2003 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 2 2010 Bud Light https://superbo… https://ww… TRUE FALSE FALSE
## 3 2007 Budweiser https://superbo… https://ww… TRUE TRUE FALSE
## 4 2005 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 5 2004 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 6 2011 Kia https://superbo… https://ww… TRUE TRUE FALSE
## 7 2019 Pepsi https://superbo… https://ww… TRUE TRUE FALSE
## 8 2013 Budweiser https://superbo… https://ww… FALSE TRUE FALSE
## 9 2007 Doritos https://superbo… https://ww… TRUE TRUE FALSE
## 10 2016 Hynudai https://superbo… https://ww… TRUE TRUE FALSE
## # … with 53 more rows, and 4 more variables: celebrity <lgl>, danger <lgl>,
## # animals <lgl>, use_sex <lgl>mtabulate(updatedata)## 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
## year 1 6 6 4 4 5 2 3 4 2
## brand 0 0 0 0 0 0 0 0 0 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0 0 0 0 0
## funny 0 0 0 0 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0 0 0 0 0
## danger 0 0 0 0 0 0 0 0 0 0
## animals 0 0 0 0 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0 0 0 0 0
## 2010 2011 2012 2013 2014 2015 2016 2018 2019
## year 3 2 4 6 4 3 1 2 1
## brand 0 0 0 0 0 0 0 0 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0 0 0 0
## funny 0 0 0 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0 0 0 0
## danger 0 0 0 0 0 0 0 0 0
## animals 0 0 0 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0 0 0 0
## Bud Light Budweiser Coca-Cola Doritos E-Trade FALSE
## year 0 0 0 0 0 0
## brand 24 8 1 6 3 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0
## funny 0 0 0 0 0 6
## show_product_quickly 0 0 0 0 0 20
## patriotic 0 0 0 0 0 58
## celebrity 0 0 0 0 0 41
## danger 0 0 0 0 0 41
## animals 0 0 0 0 0 41
## use_sex 0 0 0 0 0 0
## https://superbowl-ads.com/2000-bud-light-she-has-a-cat/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-bud-light-cedric-the-entertainer/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-bud-light-pencil-pusher/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
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## https://www.youtube.com/watch?v=cOEMI8HRhlA
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=CyK63f0I1P0
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=d8f-PiELHls
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=ecqiZn2DDFQ
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=eXfNnSOOoVc
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=gWqR28uRxXw
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=h-HHbtwX5vY
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=J89vbNUzhIE
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=k5vbGQb7jR0
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=kNxgxF-7SfA
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=LEVQAU_LITI
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=mjN3OY9Eefk
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=MwfL-DkL1Vg
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=nayeYTmEdYw
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=nIcFZzdXSrU
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=nkGd47iB-wU
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=OfLLLnAngZI
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=ovQYgnXHooY
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=oYdJKey7VpU
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=PnOW5qj_R6A
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=Q5Hu_FBUIsk
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=Qr3GJqccGi4
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=Qx5-AZlfjp4
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=r4eyQBvcBUA
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=R67qcUIbFhs
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=SK1i1iyE7RA
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=tbLTl7egwlU
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=TG4giyL-4Sk
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=WAySopBmbtI
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=wBcijELzZi4
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=xbrvsJZSxok
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=yhPBzlB6VJI
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=yQ_nU0_R7PE
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=Zb3fhsfs6ZU
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=ZBD4dYTpYAU
## year 0
## brand 0
## superbowl_ads_dot_com_url 0
## youtube_url 1
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=zM4rU4jit5k Hynudai
## year 0 0
## brand 0 3
## superbowl_ads_dot_com_url 0 0
## youtube_url 1 0
## funny 0 0
## show_product_quickly 0 0
## patriotic 0 0
## celebrity 0 0
## danger 0 0
## animals 0 0
## use_sex 0 0
## Kia Pepsi Toyota TRUE
## year 0 0 0 0
## brand 6 11 1 0
## superbowl_ads_dot_com_url 0 0 0 0
## youtube_url 0 0 0 0
## funny 0 0 0 57
## show_product_quickly 0 0 0 43
## patriotic 0 0 0 5
## celebrity 0 0 0 22
## danger 0 0 0 22
## animals 0 0 0 22
## use_sex 0 0 0 63Changing Data type
library(dplyr)
updatedata %>%
mutate(across(funny:use_sex, as.character))## # A tibble: 63 × 11
## year brand superbowl_ads_d… youtube_url funny show_product_qu… patriotic
## <dbl> <chr> <chr> <chr> <chr> <chr> <chr>
## 1 2003 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 2 2010 Bud Light https://superbo… https://ww… TRUE FALSE FALSE
## 3 2007 Budweiser https://superbo… https://ww… TRUE TRUE FALSE
## 4 2005 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 5 2004 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 6 2011 Kia https://superbo… https://ww… TRUE TRUE FALSE
## 7 2019 Pepsi https://superbo… https://ww… TRUE TRUE FALSE
## 8 2013 Budweiser https://superbo… https://ww… FALSE TRUE FALSE
## 9 2007 Doritos https://superbo… https://ww… TRUE TRUE FALSE
## 10 2016 Hynudai https://superbo… https://ww… TRUE TRUE FALSE
## # … with 53 more rows, and 4 more variables: celebrity <chr>, danger <chr>,
## # animals <chr>, use_sex <chr># I want to see i I can use mtabulate to count False and True in the 7 cagteories. I could not do it when the data type was logical so I changed them to charactersmtabulate(updatedata)## 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
## year 1 6 6 4 4 5 2 3 4 2
## brand 0 0 0 0 0 0 0 0 0 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0 0 0 0 0
## funny 0 0 0 0 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0 0 0 0 0
## danger 0 0 0 0 0 0 0 0 0 0
## animals 0 0 0 0 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0 0 0 0 0
## 2010 2011 2012 2013 2014 2015 2016 2018 2019
## year 3 2 4 6 4 3 1 2 1
## brand 0 0 0 0 0 0 0 0 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0 0 0 0
## funny 0 0 0 0 0 0 0 0 0
## show_product_quickly 0 0 0 0 0 0 0 0 0
## patriotic 0 0 0 0 0 0 0 0 0
## celebrity 0 0 0 0 0 0 0 0 0
## danger 0 0 0 0 0 0 0 0 0
## animals 0 0 0 0 0 0 0 0 0
## use_sex 0 0 0 0 0 0 0 0 0
## Bud Light Budweiser Coca-Cola Doritos E-Trade FALSE
## year 0 0 0 0 0 0
## brand 24 8 1 6 3 0
## superbowl_ads_dot_com_url 0 0 0 0 0 0
## youtube_url 0 0 0 0 0 0
## funny 0 0 0 0 0 6
## show_product_quickly 0 0 0 0 0 20
## patriotic 0 0 0 0 0 58
## celebrity 0 0 0 0 0 41
## danger 0 0 0 0 0 41
## animals 0 0 0 0 0 41
## use_sex 0 0 0 0 0 0
## https://superbowl-ads.com/2000-bud-light-she-has-a-cat/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-bud-light-cedric-the-entertainer/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-bud-light-pencil-pusher/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-doritos-ali-landry/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-pepsi-bob-dole/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-pepsi-roller-coaster/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2001-pepsi-subway-miracle/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2002-bud-light-cedric-advice/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2002-bud-light-falcon/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2002-bud-light-satin-sheets/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2002-budweiser-tushy/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2002-etrade-monkey-musical/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2002-pepsi-generations-with-britney-spears/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2003-bud-light-hermit-crab/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2003-bud-light-third-arm/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2003-bud-light-yoga/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2003-budweiser-roommate/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2004-bud-light-cedric-gets-massage/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2004-bud-light-frank/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2004-bud-light-sleigh-ride/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2004-budweiser-lipstick/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2005-bud-light-cedric-stranded/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2005-bud-light-parrot/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2005-bud-light-sharon/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2005-diet-pepsi-hot-guy/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2005-diet-pepsi-pdiddy/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2006-budweiser-streaker/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2006-diet-pepsi-brown-and-bubbly/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2007-budweiser-king-crab/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2007-doritos-check-out-girl/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2007-doritos-live-the-favor/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2008-bud-light-jackie-moon-will-ferrell/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2008-bud-light-language-of-love/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2008-bud-light-x-ray-vision/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2008-pepsi-every-sip-with-justin-timberlake/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2009-bud-light-skier/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://superbowl-ads.com/2009-doritos-power-of-the-crunch/
## year 0
## brand 0
## superbowl_ads_dot_com_url 1
## youtube_url 0
## funny 0
## show_product_quickly 0
## patriotic 0
## celebrity 0
## danger 0
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## celebrity 0
## danger 0
## animals 0
## use_sex 0
## https://www.youtube.com/watch?v=zM4rU4jit5k Hynudai
## year 0 0
## brand 0 3
## superbowl_ads_dot_com_url 0 0
## youtube_url 1 0
## funny 0 0
## show_product_quickly 0 0
## patriotic 0 0
## celebrity 0 0
## danger 0 0
## animals 0 0
## use_sex 0 0
## Kia Pepsi Toyota TRUE
## year 0 0 0 0
## brand 6 11 1 0
## superbowl_ads_dot_com_url 0 0 0 0
## youtube_url 0 0 0 0
## funny 0 0 0 57
## show_product_quickly 0 0 0 43
## patriotic 0 0 0 5
## celebrity 0 0 0 22
## danger 0 0 0 22
## animals 0 0 0 22
## use_sex 0 0 0 63updatedata## # A tibble: 63 × 11
## year brand superbowl_ads_d… youtube_url funny show_product_qu… patriotic
## <dbl> <chr> <chr> <chr> <lgl> <lgl> <lgl>
## 1 2003 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 2 2010 Bud Light https://superbo… https://ww… TRUE FALSE FALSE
## 3 2007 Budweiser https://superbo… https://ww… TRUE TRUE FALSE
## 4 2005 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 5 2004 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 6 2011 Kia https://superbo… https://ww… TRUE TRUE FALSE
## 7 2019 Pepsi https://superbo… https://ww… TRUE TRUE FALSE
## 8 2013 Budweiser https://superbo… https://ww… FALSE TRUE FALSE
## 9 2007 Doritos https://superbo… https://ww… TRUE TRUE FALSE
## 10 2016 Hynudai https://superbo… https://ww… TRUE TRUE FALSE
## # … with 53 more rows, and 4 more variables: celebrity <lgl>, danger <lgl>,
## # animals <lgl>, use_sex <lgl>updatedata = updatedata %>%
filter(use_sex == animals)
updatedata## # A tibble: 22 × 11
## year brand superbowl_ads_d… youtube_url funny show_product_qu… patriotic
## <dbl> <chr> <chr> <chr> <lgl> <lgl> <lgl>
## 1 2003 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 2 2007 Budweiser https://superbo… https://ww… TRUE TRUE FALSE
## 3 2005 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 4 2004 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 5 2016 Hynudai https://superbo… https://ww… TRUE TRUE FALSE
## 6 2012 Bud Light https://superbo… https://ww… TRUE TRUE FALSE
## 7 2015 Kia https://superbo… https://ww… TRUE TRUE FALSE
## 8 2004 Bud Light https://superbo… https://ww… TRUE FALSE FALSE
## 9 2014 Bud Light https://superbo… https://ww… FALSE TRUE FALSE
## 10 2013 Bud Light https://superbo… https://ww… TRUE TRUE TRUE
## # … with 12 more rows, and 4 more variables: celebrity <lgl>, danger <lgl>,
## # animals <lgl>, use_sex <lgl>FINDINGS and Recommendation
I selected for a data set that was TRUE for use_sex. I saw that I had 63 occurrences between the year 2002 - 2016 where a Brand used sexual content or imagery or sexual concept in its ad. Bud light definitely stood out as a brand that used sexual content in its add. Since the article titled stataed that consumers maybe loved t sex, animals and america, I select for animals to expected to retain a majority of the occurrences. Unexpectedly, I only retained a third of occurrences. After selected “use_sex” and “animals” I had 22 occurrences between the years 2002 - 2016.
I could hypothesize that “use_sex” is subjective and could harder definite boundary about what should go into the “use_sex” category.
There is a lot of outcome to this ads such as getting exposure, prestige, new followers or maintaining an image but at the end of the day the idea is that it will all translate into building a profit.
This data-set would be improved if we have information on the number of times the site of those brands were visited the 24 hours after the Superbowl, the product revenue for the day and week following the Superbowl and the number of new social media followers.
The addition of the data above would help us identify the strength increase in exposure, quantify increase in influence and than tie shared subcategories that lead to the best influence output and profit reveune.
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