Introduction
My name is Arun Daryani and I am from Karachi, Pakistan. I completed my undergrad in 2020 and have been working as a Market Research Analyst since then.
Currently, I am a full-time MS BANA student. My aim is to expand work on my skillset and jump from the consulting roles (that I had previously) to data scientist roles.
Below is a detailed version of my professional and academic journey:
Academic Background
Master’s
University of Cincinnati
MS BANA
Aug’23-Aug’24
Currently, I have the following courses in my first semester at
UC:
* Data Visualization
* Statistical Computing
* Data Wrangling
* Simulation Modeling & Methods
* Probability Models
* Stat Methods
* Linear Regression
* Data Management
Undergraduate
Institute of Business Management
BS in Mathematics & Economics
Aug’16-May’20
Below are some of the courses that I did in my undergrad:
* Optimization Techniques & Research
* Methods of Data Analysis
* Game Theory
* Development Economics
* Model & Inference
* Numerical Analysis
* Differential Equations
Professional Background
Nielsen IQ
Senior Research Executive
Jul’22-Jul’23
- Designed a qualitative and quantitative questionnaire to conduct
market research for a telecommunication company, Globe, to identify new
market competitive strategies for the client.
- Produced a quarterly report for Globe’s broadband division to define
their upcoming marketing initiatives.
- Automated ‘Exception Analysis’ that indexes brands based on their awareness and preference within households, saving more than 50 labor-hours every month.
Foresight Research
Senior Research Executive
Apr’21-Jul’22
- Performed market research and analyzed sales data for a leading FMCG
retailer that uncovered the primary cause of their declining market
share.
- Recommended to conduct price-sensitivity and forecasting analysis to
identify the optimum price point while minimizing negative impact on
sales, resulting in a change in company’s marketing strategy.
- Managed a team of 3 people to develop internal training material on advanced analytical techniques, significantly reducing the onboarding time for new hires.
Nexus Corporation
Research Analyst
Aug’20-Mar’21
- Empowered clients to measure marketing ROI effectively and
accurately by using marketing mix models.
- Implemented an AIDA (Attention, Interest, Desire, and Action) marketing model to identify the ideal demographics and social media platform to promote food delivery services of a startup.
Additional Information
During my professional career, I did not work with any programming/coding language. My entire analysis was done on MS Excel. However, I have done some coding-related courses in my undergrad and am aware of the basics.