Module 2 Lab Bio

Introduction to Me!

Hello Everyone! I’m an aspirant of being a business analyst and a business owner in the future. Having discerned the pivotal role played by big data as a game changer in the business world, I wish to empower my profile through the power wielded by Data analysis in detecting patterns and correlations between hundreds of variables to arrive at a solution. I grew up in the country of India migrating through a lot of cities throughout my childhood in the states of Gujarat and Maharashtra, finally settling in the beautiful city of Pune which is in Maharashtra State. Now I have come to Ohio to pursue a master’s in Business Analytics.

Academic Background

• B.E in Computer Engineering (MIT College of Engineering, Pune, Maharashtra, India)

Professional Background

Currently I am a student of business analytics at University of Cincinnati Lindner College of Business. But before that I have an experience working as a data analyst for the past 4 years at Vodafone Intelligent Solutions (_VOIS). I have mainly worked in the field of digital analytics dealing with real time website and app data. My day to day activities used to involve:

• Requirement gathering from business stakeholders and developing insightful dashboards on Adobe Analytics

• Working on merging of online and offline data

• Formulation of hypothesis and A/B testing control and variant experiences using Adobe Target to enhance customer experience as well as conversion

• Business Stakeholder Management which included daily workings with Product Owners and Executive Heads

• Implementing tracking pixels for various tools on the website and app for the purpose of real-time data collection

• Recording masterclass videos spreading awareness of Digital Analytics and its need for any kind of business

Experience with R

I actually learned about R first during my undergraduate. We had a subject of data analysis which introduced me to R. But alas I do not have much hands-on experience of R. Safe to say, I am a novice in R currently but hope to learn a lot in the near future regarding R and hopefully have a proper experience implementing projects using R.

Experience with other analytic software

I have an experience of 4 years working in Adobe Analytics. Adobe Analytics is an analytical tool which lets you visualize and analyse real-time data. Furthermore, Adobe Analytics combined with other Adobe tools like Adobe Target and tealium tools like CDP creates a proper digital ecosystem. This ecosystem allows us to analyze, formulate strategies, test & implement those strategies and further analyze again(repeating the cycle).

Along with this I have been doing coding using Javascript language as well as HTML & CSS. I have also performed a lot of my analytic approaches using excel and power BI to visualize certain data.