A Little About Me!

My name is Riley Brandenburg and I am a senior at UC studying marketing with a minor in business analytics. During my time at the Carl H. Lindner College of Business, I’ve developed a growing interest for digital branding and consumer behavior and have gained invaluable experience co-oping for different companys in the Cincinnati area. Outside of class, I am involved with UC’s Best Buddies chapter, 4Paws for Ability, and Chi Omega Sorority. It’s bitter-sweet beginning my last year at UC, but I’m excited to see where this semester takes me and I’m looking forward to learning more about R and other analytical software within this course!

Academic Background

University of Cincinnati - Carl H. Lindner College of Business

Bachelor of Business Administration: Marketing | Business Analytics Minor

Experience: Microsoft Office Suite, Adobe Creative Suite, Canva Pro, Google Analytics, Google Ads, Mailchimp, Yext, Drupal CMS, WordPress, Asana.

Professional Experience

Carl H. Lindner College of Business Advancement Team - Marketing & Design Co-op

August 2023

Next week I will begin as the Marketing and Design Co-op for the Lindner Advancement Team. I’m so excited to contine my co-op experience with a position that will challenge my collaboration, problem solving, and leadership skills while furthering my understanding of marketing in a professional environment.

Tire Discounters - Marketing Co-op

January 2023 - August 2023

• Assist with the development of paid and organic digital strategies and social media campaigns

• Support location information and customer relationship management

• Work alongside digital and social agencies to develop a cohesive digital presence across multiple platforms including GMB, Yelp, and Yext

Invotec, Inc - Marketing Co-op

August 2022 - December 2022

• Responsible for developing marketing content, maintaining digital media channels, and updating internal and external company webpages

• Worked to design marketing campaigns, compose PR releases, contribute to B2B media strategies, organize internal monthly email, and attend industry tradeshow

Experience with R

I am a beginner with R and other data science programming languages but I’m excited to dive into R and data wrangling throughout the semester!