Background
In a 2 (seller information: informed vs. uninformed) cell design,
participants read about three taboo transactions and were asked to
indicate to what extent the seller benefited from each of them and to
what extent the buyer benefited from each of them.
Demographics
Race
|
race
|
N
|
Perc
|
|
asian
|
6
|
4.96
|
|
black
|
17
|
14.05
|
|
hispanic
|
5
|
4.13
|
|
multiracial
|
3
|
2.48
|
|
white
|
90
|
74.38
|
Gender
|
gender
|
N
|
Perc
|
|
man
|
63
|
52.07
|
|
woman
|
57
|
47.11
|
|
NA
|
1
|
0.83
|
Age
|
age_mean
|
age_sd
|
|
42
|
12.46729
|
Education
|
edu
|
N
|
Perc
|
|
GED
|
20
|
16.53
|
|
2yearColl
|
11
|
9.09
|
|
4yearColl
|
54
|
44.63
|
|
MA
|
29
|
23.97
|
|
PHD
|
6
|
4.96
|
|
NA
|
1
|
0.83
|
Income
Analysis
Condition -> Buyer Benefit
|
cond
|
Mean
|
SD
|
|
inormed seller
|
1.58
|
1.03
|
|
uninformed seller
|
1.57
|
0.99
|
t(118.95) = 0.07, p = .946, d = 0.01
Condition -> Seller Benefit
|
cond
|
Mean
|
SD
|
|
inormed seller
|
0.32
|
1.55
|
|
uninformed seller
|
-0.62
|
1.41
|
t(118.35) = 3.49, p < .001, d = 0.63
Supplementary Analyses
Categorical DV
Let’s look at the share of people who believed that: (1) both buyer
and seller benefited; (2) buyer benefited and seller was harmed; (3)
seller benefited and buyer was harmed; and (4) both buyer and seller
were harmed. I’ll categorize 0 as benefit. So really, 1 meands unharmed
and 0 means harmed.
|
transaction
|
cond
|
both benefit
|
buyer benefit seller harmed
|
buyer harmed seller benefit
|
both harmed
|
|
cell-phone tower
|
inormed seller
|
36
|
22
|
2
|
1
|
|
cell-phone tower
|
uninformed seller
|
20
|
38
|
2
|
0
|
|
chemical storage
|
inormed seller
|
35
|
20
|
5
|
1
|
|
chemical storage
|
uninformed seller
|
26
|
32
|
2
|
0
|
|
beauty product side effects
|
inormed seller
|
46
|
15
|
0
|
0
|
|
beauty product side effects
|
uninformed seller
|
32
|
26
|
2
|
0
|
Continuous DV
|
transaction
|
party
|
cond
|
benefit_M
|
benefit_SD
|
|
beauty product side effects
|
A
|
inormed seller
|
1.6229508
|
0.9689158
|
|
beauty product side effects
|
A
|
uninformed seller
|
1.4166667
|
1.1091555
|
|
beauty product side effects
|
B
|
inormed seller
|
0.4754098
|
1.5875196
|
|
beauty product side effects
|
B
|
uninformed seller
|
-0.2666667
|
1.6036681
|
|
cell-phone tower
|
A
|
inormed seller
|
1.6065574
|
1.3817705
|
|
cell-phone tower
|
A
|
uninformed seller
|
1.8333333
|
1.1072437
|
|
cell-phone tower
|
B
|
inormed seller
|
0.1147541
|
1.9069903
|
|
cell-phone tower
|
B
|
uninformed seller
|
-1.1000000
|
1.7044309
|
|
chemical storage
|
A
|
inormed seller
|
1.5081967
|
1.3493573
|
|
chemical storage
|
A
|
uninformed seller
|
1.4500000
|
1.2812203
|
|
chemical storage
|
B
|
inormed seller
|
0.3770492
|
1.9846405
|
|
chemical storage
|
B
|
uninformed seller
|
-0.4833333
|
1.7991680
|