Mem is a leader in the crowded application category for personal productivity note-taking and task wrangling or “second brain” applications. Mem is well funded1 Series A funding at $29.1M, OpenAI contributing $23.5M round in Mem, an AI-powered note-taking app, from TechCrunch. and has a passionate user community on Slack. I am a Mem subscriber.
I like Mem because the interface is simple, it implements a reasonable subset of Markdown2 About 60% of the Markdown Cheatsheet is implemented, but no tables yet. Github wiki., has built-in templates to streamline your work, and Zapier3 Available from Zapier integration studio: Zapier Studio. integration to load content into Mem. Mem continues to iterate the product, but in what direction?
Chat is Mem’s AI implementation4 Previously called Smart Text or MemX. During the beta of MemX (now Chat) I observed the Mem syntax was very “technical” and could benefit from clear sentence structure in the prompts. See MemX is too Opaque. to surface Mem content or support writing. The design team continues to experiment with large language models (LLMs) and Chat user interactions. My conclusion is Chat does a good job summarizing meeting transcripts or re-drafting communications. The challenge with Mem Chat is an interaction model that leads to multiple dead-ends.
As everyone explores prompt interfaces or new AI-assisted interaction models, what is ideal? How much should the application reveal about decisions underlying the suggestions?
Overall, the Mem design team has avoided Norman’s criticism5 A recent paper from the astute Neilsen Norman reviews the new AI interfaces. He complains there is too much effort demanded by the user to construct useful prompts. AI: First New UI Paradigm in 60 Years. that AI chat interfaces are the “first new UI paradigm in 60 Years” where users tell the computer what to do. Unlike the prompt engineering of ChatGPT where you describe the desired context and outcome, Mem tries to determine your intent from the content of the Mem and associated Mem collections.
I will defer the rise of the ✨ spark icon as the choice to represent AI assistants in products such as Google Photos and Notion AI. Some say “it is widely recognized as a symbol of innovation, creativity, and inspiration in the tech industry, particularly in the field of AI.”6 A positive comment on the spark icon from Bootcamp.
Many think the spark conveys the wonder and possibility of AI. However, wonder without transparency is confusion. I think Fast Company’s three icon recommendation is better.7 FastCompany AI icons for all generative text. This icon set provides for a generalized approach for all content types, hybrid content generated by humans but augmented by AI. This middle content type “AI-H” is the domain of Mem.
Imagine you are a party with friends and new acquaintances. You can pick between two questions: “what are your goals?” or “are you a coffee or tea fan?” Perhaps the reaction is different based on the relationship with the questioner. Nearly everyone would perfer the the second question because it is easier to answer; it gets the conversation started and might lead to bigger questions.
Mem starts with a Chat question: “What can I help with?”
While a helpful question, I have yet to get a satisfactory response from Mem. Most days I respond “what are my tasks today,” and Chat responds “I don’t have real-time access to your task list or calendar.” The Mem Slack comminty helpfull notes that LLMs “don’t have a sense of time, things like today, tomorrow.” However, Mem does have a Markdown convention of “[]” to create a task; Mem also has collections to group Mems around topics. Mem even shows “consulted sources” when generating suggestions. Finally, Mem suggests a prompt “What tasks do I have for tomorrow?” that produces the same “I don’t have real-time access” response.
My recommendation is don’t present time-based prompts that Mem Chat cannot solve. Like Mem navigation, these dead-ends create cognitive frustration.
Returning to example scenario from the party, what if Mem started with these prompts:
Mems from yesterday focused on these topics [list the top 3 like Mem did in the Sidebar example above]. Then Mem asked “What topic should we continue with today?”
Even better would be:
You have the following meetings this week [list]. Do you need help drafting meeting invitations or review the email before you send it?
Generative AI is a journey. I appreciate the partnership with the Mem team on the journey. I’m prepared for the journey, I just want the destination to emerge. The more Mem can help, the more productive we can become.