This report aims to identify potential population of streaming platforms in Latin America, focusing on six countries: Argentina, Brazil, Chile, Colombia, Ecuador, and Mexico. Based from survey data collected from each bureau of statistics, a descriptive analysis was performed to determine the size and characteristics of the population target. Survey modules pertaining to household characteristics, education and information and communication technology (ITC) were used to estimate the number of inhabitants with possible access to streaming services.

Summary

The following table summarizes the resulting estimates for the population that has access to internet and owns relevant electronic devices (such as smartphones, laptops, tablets and SMART TVs) for each country.

Note: The term ‘Population of interest’ makes reference to the urban population that has access to internet and owns at least one relevant electronic device.

Urban population with access to internet and relevant electronic devices
CountryPopulation of interest (in millions)Total population (in millions)Share of total population (%)
Argentina34.8246.0475.63
Brazil152.17207.7573.25
Chile14.3917.1284.06
Colombia22.2042.1152.72
Ecuador8.7018.0848.12
Mexico61.30102.6559.72

Argentina

Source: Instituto Nacional de Estadisticas y Censos Republica Argentina (2021).

Note: Relevant devices in Argentina include cellphones and laptops. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population with Internet access and relevant electronic devices - Argentina

Population by sex
SexPopulation (in millions)
Female17.86
Male16.95
Population by age group
Age groupPopulation (in millions)
1-146.23
15-246.27
25-4913.86
+ 508.46
Population by education level
Highest education attainedPopulation (in millions)
Primary education3.06
Primary education (incomplete)4.65
Secondary education7.37
Secondary education (incomplete)7.68
Higher education6.09
Higher education (incomplete)4.97
None0.99

Urban population with Internet access - Argentina

Population by sex
SexPopulation (in millions)
Female19.93
Male18.94
Population by age group
Age groupPopulation (in millions)
1-147.56
15-246.54
25-4914.48
+ 5010.30
Population by education level
Highest education attainedPopulation (in millions)
Primary education4.03
Primary education (incomplete)5.83
Secondary education7.93
Secondary education (incomplete)8.26
Higher education6.22
Higher education (incomplete)5.06
None1.55

Brazil

Source: CETIC.br (2021) and Instituto Brasileiro de Geografia e Estatística

Notes: Relevant devices in Brazil include smartphones, SMART TVs, tablets and laptops. The criterion applied for relevant electronic devices was the ownership of at least one of these. Population estimates were adjusted to data of the 2022 Brazil Census.

Urban population with Internet access and relevant electronic devices - Brazil

Population by sex
SexPopulation (in millions)
Female77.00
Male75.00
Population by age group
Age groupPopulation (in millions)
1-1413.00
15-2430.00
25-4974.00
+ 5035.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education0.00
Secondary education113.00
Higher education37.00
None2.00

Urban population with Internet access - Brazil

Population by sex
SexPopulation (in millions)
Female78.86
Male77.42
Population by age group
Age groupPopulation (in millions)
1-1413.64
15-2430.22
25-4975.38
+ 5037.04
Population by education level
Highest education attainedPopulation (in millions)
Primary education0.02
Secondary education116.36
Higher education37.61
None2.29

Colombia

Source: Departamento Administrativo Nacional de Estadistica Colombia (2021).

Note: Relevant devices in Colombia include smartphones and SMART TVs. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population with Internet access and relevant electronic devices - Colombia

Population by sex
SexPopulation (in millions)
Female11.79
Male10.44
Population by age group
Age groupPopulation (in millions)
16-244.95
25-4912.05
50+5.24
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade School3.10
Kinder0.01
No response2.43
None0.13
Primary2.74
Secondary9.75
Undergraduate.Graduate/PhD4.08

Urban population with Internet access - Colombia

Population by sex
SexPopulation (in millions)
Female12.14
Male10.79
Population by age group
Age groupPopulation (in millions)
16-245.38
25-4912.27
50+5.28
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade School3.10
Kinder0.01
No response3.13
None0.13
Primary2.74
Secondary9.75
Undergraduate.Graduate/PhD4.08

Chile

Source: Subsecretaria de Telecomunicaciones (2017).

Note: Population figures were projected to 2021, using World Bank urban population estimates. Relevant devices in Chile, include: computers, mobile phones, smartphones, TVs and smart TVs. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population with Internet access and relevant electronic devices - Chile

Population by sex
SexPopulation (in millions)
Female7.30
Male7.09
Population by age group
Age groupPopulation (in millions)
16-242.55
25-497.63
50+4.22

Urban population with Internet access - Chile

Population by sex
SexPopulation (in millions)
Female7.68
Male7.35
Population by age group
Age groupPopulation (in millions)
16-242.66
25-497.99
50+4.39

Ecuador

Source: Instituto Nacional de Estadisticas y Censos Ecuador (2022).

Note: Relevant devices in Ecuador include smartphones, tablets and laptops. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population with Internet access and relevant electronic devices - Ecuador

Population by sex
SexPopulation (in millions)
Female4.47
Male4.22
Population by age group
Age groupPopulation (in millions)
1-142.08
15-241.56
25-493.21
+ 501.75
Population by education level
Highest education attainedPopulation (in millions)
Pre-school0.00
Primary education2.93
Secondary education3.17
Higher education1.98
None0.09

Urban population with Internet access - Ecuador

Population by sex
SexPopulation (in millions)
Female4.87
Male4.58
Population by age group
Age groupPopulation (in millions)
1-142.47
15-241.65
25-493.30
+ 501.91
Population by education level
Highest education attainedPopulation (in millions)
Pre-school0.00
Primary education3.33
Secondary education3.34
Higher education1.99
None0.11

Mexico

Source: Encuesta Nacional sobre Disponibilidad y Uso de Tecnologías de la Información en los Hogares (2021).

Note: Relevant devices in Mexico, include: mobile phones, smartphones, tablets, and TVs. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population with Internet access and relevant electronic devices - Mexico

Population by sex
SexPopulation (in millions)
Female32.46
Male28.85
Population by age group
Age groupPopulation (in millions)
16-2413.09
25-4929.55
50+18.67
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade school3.30
Kinder0.02
No response0.40
None1.17
Primary7.92
Secondary30.11
Undergraduate/Graduate/PhD18.38

Urban population with Internet access - Mexico

Population by sex
SexPopulation (in millions)
Female32.48
Male28.85
Population by age group
Age groupPopulation (in millions)
16-2413.09
25-4929.55
50+18.68
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade school3.30
Kinder0.02
No response0.40
None1.17
Primary7.93
Secondary30.12
Undergraduate/Graduate/PhD18.39