This report aims to identify potential population of streaming platforms in Latin America, focusing on six countries: Argentina, Brazil, Chile, Colombia, Ecuador, and Mexico. Based from survey data collected from each bureau of statistics, a descriptive analysis was performed to determine the size and characteristics of the population target. Survey modules pertaining to household characteristics, education and information and communication technology (ITC) were used to estimate the number of inhabitants with possible access to streaming services.

Argentina

Source: Instituto Nacional de Estadisticas y Censos Republica Argentina (2021).

Note: Relevant devices in Argentina include cellphones and laptops. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population with Internet access and relevant electronic devices - Argentina

Population by sex
SexPopulation (in millions)
Female12.00
Male11.00
Population by age group
Age groupPopulation (in millions)
1-144.00
15-244.00
25-499.00
+ 506.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education2.00
Primary education (incomplete)3.00
Secondary education5.00
Secondary education (incomplete)5.00
Higher education4.00
Higher education (incomplete)3.00
None1.00

Urban population with Internet access - Argentina

Population by sex
SexPopulation (in millions)
Female13.00
Male12.00
Population by age group
Age groupPopulation (in millions)
1-145.00
15-244.00
25-4910.00
+ 507.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education3.00
Primary education (incomplete)4.00
Secondary education5.00
Secondary education (incomplete)5.00
Higher education4.00
Higher education (incomplete)3.00
None1.00

Brazil

Source: CETIC.br (2021).

Note: Relevant devices in Brazil include smartphones, SMART TVs, tablets and laptops. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population that uses Internet for entertainment and owns relevant electronic devices - Brazil

Population by sex
SexPopulation (in millions)
Female53.00
Male58.00
Population by age group
Age groupPopulation (in millions)
1-1412.00
15-2426.00
25-4954.00
+ 5019.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education0.00
Secondary education82.00
Higher education28.00
None1.00

Urban population that uses Internet for entertainment - Brazil

Population by sex
SexPopulation (in millions)
Female53.00
Male58.00
Population by age group
Age groupPopulation (in millions)
1-1412.00
15-2426.00
25-4954.00
+ 5019.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education0.00
Secondary education82.00
Higher education28.00
None1.00

Urban population with Internet access and relevant electronic devices - Brazil

Population by sex
SexPopulation (in millions)
Female79.00
Male75.00
Population by age group
Age groupPopulation (in millions)
1-1414.00
15-2431.00
25-4974.00
+ 5035.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education0.00
Secondary education116.00
Higher education35.00
None3.00

Urban population with Internet access - Brazil

Population by sex
SexPopulation (in millions)
Female82.00
Male77.00
Population by age group
Age groupPopulation (in millions)
1-1415.00
15-2431.00
25-4976.00
+ 5037.00
Population by education level
Highest education attainedPopulation (in millions)
Primary education0.00
Secondary education121.00
Higher education35.00
None3.00

Colombia

Source: Departamento Administrativo Nacional de Estadistica Colombia (2021). Note: Relevant devices in Colombia include smartphones and SMART TVs. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population that uses Internet for entertainment and owns relevant electronic devices - Colombia

Population by sex
SexPopulation (in millions)
Male26.00
Female29.93
Population by age group
Age groupPopulation (in millions)
16-243.47
25-4914.69
50+37.78
Population by education level
Highest education attainedPopulation (in millions)
None0.08
No response2.02
Kinder0.00
Primary1.77
Secondary6.31
Associate degree/Trade school2.00
Undergraduate/Graduate/PhD2.64

Urban population that uses Internet for entertainment - Colombia

Population by sex
SexPopulation (in millions)
Male0.03
Female0.04
Population by age group
Age groupPopulation (in millions)
16-240.01
25-490.02
50+0.04
Population by education level
Highest education attainedPopulation (in millions)
None0.00
No response0.00
Kinder0.00
Primary0.02
Secondary0.03
Associate degree/Trade school0.01
Undergraduate/Graduate/PhD0.00

Urban population with Internet access and relevant electronic devices - Colombia

Population by sex
SexPopulation (in millions)
Male6.76
Female7.63
Population by age group
Age groupPopulation (in millions)
16-243.20
25-497.80
50+3.39
Population by education level
Highest education attainedPopulation (in millions)
None0.08
No response2.02
Kinder0.00
Primary1.77
Secondary6.31
Associate degree/Trade school2.00
Undergraduate/Graduate/PhD2.64

Urban population with Internet access - Colombia

Population by sex
SexPopulation (in millions)
Male6.98
Female7.85
Population by age group
Age groupPopulation (in millions)
16-243.48
25-497.94
50+3.42
Population by education level
Highest education attainedPopulation (in millions)
None0.08
No response2.02
Kinder0.00
Primary1.77
Secondary6.31
Associate degree/Trade school2.00
Undergraduate/Graduate/PhD2.64

Chile

Source: Subsecretaria de Telecomunicaciones (2017).

Note: Population figures were projected to 2021, using World Bank urban population estimates. Relevant devices in Chile, include: computers, mobile phones, smartphones, TVs and smart TVs. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population that uses Internet for entertainment and owns relevant electronic devices - Chile

Population by sex
SexPopulation (in millions)
Female2.45
Male2.77
Population by age group
Age groupPopulation (in millions)
16-241.24
25-492.99
50+0.99

Urban population that uses Internet for entertainment - Chile

Population by sex
SexPopulation (in millions)
Female2.80
Male2.97
Population by age group
Age groupPopulation (in millions)
16-241.35
25-493.34
50+1.09

Urban population with Internet access and relevant electronic devices - Chile

Population by sex
SexPopulation (in millions)
Female7.30
Male7.09
Population by age group
Age groupPopulation (in millions)
16-242.55
25-497.63
50+4.22

Urban population with Internet access - Chile

Population by sex
SexPopulation (in millions)
Female7.68
Male7.35
Population by age group
Age groupPopulation (in millions)
16-242.66
25-497.99
50+4.39

Urban population that pays for streaming services - Chile

Population by sex
SexPopulation (in millions)
Female2.37
Male3.35
Population by age group
Age groupPopulation (in millions)
16-241.49
25-493.30
50+0.93

Ecuador

Source: Instituto Nacional de Estadisticas y Censos Ecuador (2022).

Note: Relevant devices in Ecuador include smartphones, tablets and laptops. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population that uses Internet for entertainment and owns relevant electronic devices - Ecuador

Population by sex
SexPopulation (in millions)
Female3.00
Male3.00
Population by age group
Age groupPopulation (in millions)
1-141.00
15-241.00
25-492.00
+ 501.00
Population by education level
Highest education attainedPopulation (in millions)
Pre-school0.00
Primary education2.00
Secondary education2.00
Higher education1.00
None0.00

Urban population that uses Internet for entertainment - Ecuador

Population by sex
SexPopulation (in millions)
Female3.00
Male3.00
Population by age group
Age groupPopulation (in millions)
1-141.00
15-242.00
25-492.00
+ 501.00
Population by education level
Highest education attainedPopulation (in millions)
Pre-school0.00
Primary education2.00
Secondary education2.00
Higher education1.00
None0.00

Urban population with Internet access and relevant electronic devices - Ecuador

Population by sex
SexPopulation (in millions)
Female5.00
Male5.00
Population by age group
Age groupPopulation (in millions)
1-142.00
15-242.00
25-494.00
+ 502.00
Population by education level
Highest education attainedPopulation (in millions)
Pre-school0.00
Primary education4.00
Secondary education4.00
Higher education2.00
None0.00

Urban population with Internet access - Ecuador

Population by sex
SexPopulation (in millions)
Female6.00
Male6.00
Population by age group
Age groupPopulation (in millions)
1-143.00
15-242.00
25-494.00
+ 502.00
Population by education level
Highest education attainedPopulation (in millions)
Pre-school0.00
Primary education5.00
Secondary education4.00
Higher education2.00
None0.00

Mexico

Source: Encuesta Nacional sobre Disponibilidad y Uso de Tecnologías de la Información en los Hogares (2021).

Note: Relevant devices in Mexico, include: mobile phones, smartphones, tablets, and TVs. The criterion applied for relevant electronic devices was the ownership of at least one of these.

Urban population that uses Internet for entertainment and owns relevant electronic devices - Mexico

Population by sex
SexPopulation (in millions)
Female15.74
Male14.30
Population by age group
Age groupPopulation (in millions)
16-246.77
25-4915.38
50+7.88
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade school1.69
Kinder0.00
No response0.17
None0.27
Primary2.39
Secondary13.91
Undergraduate/Graduate/PhD11.61

Urban population that uses Internet for entertainment - Mexico

Population by sex
SexPopulation (in millions)
Female15.74
Male14.30
Population by age group
Age groupPopulation (in millions)
16-246.77
25-4915.38
50+7.88
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade school1.69
Kinder0.00
No response0.17
None0.27
Primary2.39
Secondary13.91
Undergraduate/Graduate/PhD11.61

Urban population with Internet access and relevant electronic devices - Mexico

Population by sex
SexPopulation (in millions)
Female30.60
Male27.19
Population by age group
Age groupPopulation (in millions)
16-2412.34
25-4927.85
50+17.59
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade school3.11
Kinder0.02
No response0.38
None1.11
Primary7.47
Secondary28.38
Undergraduate/Graduate/PhD17.33

Urban population with Internet access - Mexico

Population by sex
SexPopulation (in millions)
Female30.61
Male27.19
Population by age group
Age groupPopulation (in millions)
16-2412.34
25-4927.85
50+17.60
Population by education level
Highest education attainedPopulation (in millions)
Associate degree/Trade school3.11
Kinder0.02
No response0.38
None1.11
Primary7.47
Secondary28.39
Undergraduate/Graduate/PhD17.33